Doosan Robotics’ blockbuster IPO—the biggest in Korea this year—shows that the robot stock craze has well and truly arrived
2 min
Our future looks increasingly robotic—whether we like it or not. But the investment craze in robotics stocks may already be getting ahead of itself.
The latest example: South Korea’s Doosan Robotics, whose shares nearly doubled in value on their first day of trading Thursday. The company, which is part of the conglomerate Doosan Group, raised around $300 million from an initial public offering, making it Korea’s biggest IPO this year so far.
Doosan makes collaborative robots, or cobots, designed to work together with humans on factory floors. Such robotic helpers are most suitable for smaller companies that may not be ready to automate their whole production line but use cobots to automate processes better done by machines. Apart from its heavy-duty industrial robots, Doosan also makes variants that can serve coffee—and beer.
Doosan isn’t the only robotics company looking frothy of late. Shares of its smaller peer Rainbow Robotics, which is backed by Samsung Electronics, have more than quadrupled this year. Samsung raised its stake in Rainbow to 15% in March.
To be fair, there are plenty of good reasons to be optimistic about industrial robots. Poor demographics and poisonous immigration politics in most advanced economies will mean weak labor-force growth in the future. Robots rarely go on strike. And in the U.S., the enormous surge in manufacturing investment—courtesy of the Inflation Reduction Act and other industrial policy bills—means demand for manufacturing workers could remain strong for quite a while. Reshoring to advanced economies is another tailwind for robotics.
In 2022, almost 60% of Doosan’s sales came from North America and Europe. Though cobots are still a small part of the overall robot market—accounting for 7.5% of industrial robots installed in 2021, according to the International Federation of Robotics—shipments have been growing faster than the market as a whole. Installations for all industrial robots grew 5% year on year to a record high in 2022.
The company is the seventh-largest maker of cobots globally, according to its prospectus. But since the top two companies, Denmark’s Universal Robots and Japan’s Fanuc, dominate the sector with nearly half of the market, Doosan’s market share amounted to only 3.6%.
Doosan has been growing fast: Its sales more than doubled to around 45 billion won, the equivalent of $33 million, in 2022 from 2020. But it isn’t cheap. With a market capitalisation of around $2.5 billion, Doosan now trades at 74 times last year’s revenue. Fanuc trades at just 4.7 times revenue. Doosan is also unprofitable, though its chief executive expects it to move into the black next year.
The robot craze, like the artificial-intelligence craze, is grounded in real technological trends—and demographic ones too. But like human workers, not all robot firms are created equal. Jumping aboard the robot stock bandwagon at any price might not serve investors over the long run.
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With US$40 million already committed, the Global Talent Fund is attracting investor attention with a strategy focused on building globally scalable consumer brands alongside high-profile talent.
2 min
A new investment fund targeting celebrity-founded consumer brands has secured US$40 million in commitments and is rapidly approaching its US$50 million fundraising target, signalling growing investor appetite for alternative opportunities beyond traditional asset classes.
The Global Talent Fund, which has a maximum raise of US$100 million, focuses on building and investing in consumer businesses alongside celebrities, athletes, and influential personalities who play an active role as co-founders rather than simply endorsing products.
The strategy is based on the belief that changes in consumer behaviour, particularly the rise of social media and digital engagement, have fundamentally altered how brands are built and scaled.
GTF founding partner Jeremy Hunt, who is helping lead the fund’s strategy, said consumers increasingly feel connected to personalities they follow online and are more willing to support products developed by those individuals.
“Consumers are searching for content to engage with, and when a celebrity they like or follow takes them on the journey of creating a product or brand, they genuinely feel part of that process,” he said.
The fund is targeting high-growth consumer sectors including wellness, hydration, beauty and recovery, areas Hunt believes continue to benefit from strong global demand and ongoing innovation.
Rather than backing celebrity endorsement deals, the fund is seeking businesses where talent is deeply involved in product development, brand creation and long-term growth.
According to Hunt, authenticity remains one of the biggest differentiators between successful celebrity-backed brands and those that fail.
“The consumer can see clearly if someone is simply being paid to promote a product,” he said. “The winners are typically the brands where the celebrity has genuinely helped build the business from the ground up.”
The model has attracted support from several prominent Australian investors and business families, reflecting broader interest in alternative investments with global growth potential.
Hunt said consumer brands offered a level of tangibility that many investors found appealing.
“Consumer brands are what we touch, feel, smell and taste every day,” he said. “Our investors understand the growth potential in the model, but they also want to be part of the journey.”
The fund’s rapid progress towards its fundraising target comes amid growing recognition that celebrity influence, when combined with strong commercial execution and scalable business models, can create significant enterprise value.
With several high-profile celebrity-founded businesses generating billion-dollar exits in recent years, supporters of the strategy believe the opportunity remains in its early stages.
