Inside Anfa, the Casablanca Neighbourhood Attracting Multimillion-Dollar Home Buyers - Kanebridge News
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Inside Anfa, the Casablanca Neighbourhood Attracting Multimillion-Dollar Home Buyers

The historic area has long been the city’s most exclusive residential enclave, offering a choice of French colonial homes, traditional Moroccan villas or new builds with plenty of land

By INDIA STOUGHTON
Mon, Jun 3, 2024 8:49amGrey Clock 5 min

Offering a beguiling blend of rich history and cutting-edge modernity, the seaside neighbourhood of Anfa is where Casablanca’s most exclusive and luxurious residences are located.

The historic Moroccan neighbourhood still bears the original name of the port city, which was called Anfa from the time it was founded around the 10th century B.C., up until the 15th century, when its name changed to Casablanca.

“In the 7th century, Anfa was home to a fishing port. It then lost its influence until the period of the French Protectorate,” said Marc Leon, CEO of Christie’s Real Estate Morocco. The French ruled over Morocco from 1912 to 1956, after which Anfa “became one of the most emblematic districts of Casablanca due to its rich and fascinating history, its colonial and Art Deco architecture, its green spaces and the presence of the Royal Golf Anfa Mohammedia, as well as the royal residence,” he said.

The largest city in Morocco, Casablanca is the country’s economic and business capital, but the peaceful residential streets of Anfa offer respite from the hustle and bustle of big city life. The neighbourhood is set between the beachfront and the modern city centre and is known for its historic sites, its hundred-year-old racetrack and its nine-hole golf course. Together with the neighbourhoods of Racine and Gauthier, Anfa forms part of Casablanca’s “Golden Triangle,” offering a mixture of historic and modern homes, primarily villas set amid lush, spacious gardens.

Boundaries

The Anfa neighbourhood runs from the ocean to a small inland hill. It is bounded to the north by the Atlantic Ocean and to the east it extends as far as the city’s railway line and Avenue 2 Mars. To the south, it is bounded by Boulevard Al Qods, and to the west it encompasses the newly developed Casablanca Finance City, extending along the coastline as far as Madame Choual beach.

Price Range

Luxury properties in Anfa range in price from 17,000 Moroccan dirhams (US$1,705) per square meter to 35,000 dirhams per square meter, said Vanessa Bouskila, sales manager at Kensington Luxury Properties Casablanca. The larger the property, the lower the price per square meter, she added. Prices are primarily determined by the property’s location and its views, she said, with seafront properties commanding a premium.

“The most expensive villa currently on the market is listed at US$80 million,” she said, adding that the trophy properties in the neighbourhood were built by famous architects, such as the private Anfa villa designed by French icon Jean Nouvel or the circular Villa Camembert, which was designed in 1962 by German architect Wolfgang Ewerth. Properties with a famous former inhabitant are also in high demand, she said, citing Villa Bolloré, formerly owned by French industrialist Vincent Bolloré.

Housing Stock

Anfa offers a diverse selection of luxury residences, “a combination of old French colonial buildings, traditional Moroccan villas and new modern constructions on large plots of land, most of which have swimming pools,” Leon said. The neighbourhood is also famous for its experimental Art Deco and modernist villas, designed by prominent Moroccan and international architects.

Anfa is divided into four sections, according to Leon. The most exclusive and sought-after residential district is Anfa Supérieur.

Most of the neighbourhood’s new homes have swimming pools.
Courtesy of Kensington Luxury Properties

“Located on a hill near the golf course, the royal residence and the homes of Moroccan notables, it is the most popular area and properties for resale are very rare and therefore very expensive,” he said. The district offers very high levels of privacy and security, he added. “There are no nearby commercial amenities. The area is only residential and isolated from the city. You will not find a single traffic light there.”

Another popular residential area is Anfa Inférieur, “a privileged district at the foot of the hill, delimited by Boulevard André Masset and Boulevard Kennedy,” he said. The neighbourhood also encompasses Anfa Raha, an extension of Anfa which was integrated around 15 years ago and offers properties with particularly large areas of land, starting at 2,000 square meters.

Residents who prefer a more modern milieu are most likely to be drawn to the former site of the city’s old airport, which has been reimagined as a business district called Casablanca Finance City, offering high-end contemporary apartments.

What Makes It Unique

With its easy access to both the seafront and the city centre, Anfa is ideally placed.

“The sea and the corniche with its attractions are a few hundred meters away on foot,” Bouskila said.

Anfa’s Arab League Park is centrally located.
Hans Lucas/AFP via Getty Images

Alongside its uniquely leafy and calm residential streets—where residents can often be seen out for a jog—the neighbourhood offers plenty of green space, including the more than 100-acre Anfa Park, located in Casablanca Finance City, and the centrally located Arab League Park, with its stately row of fountains. The historic Hippodrome Casablanca Anfa was built in 1912, and horses still race along its sandy track.

Historic landmarks include El Hank Lighthouse, which offers spectacular views of the city and sea, Hassan II Mosque, one of the largest in Africa, with space to host over 100,000 worshippers, Mohammed V Square—affectionately known as Pigeon Square in honour of its abundance of the birds—and Casablanca Cathedral, which was built in 1930 and today serves as a cultural centre hosting art exhibitions and events.

Luxury Amenities

“Anfa borders the Atlantic Ocean and the numerous restaurants and private clubs of the Corniche,” Leon said. “On the city side, multiple ultra-modern private medical clinics have been established, which attract local and international patients.” The area also offers some of the city’s finest luxury shopping opportunities, with a wide range of upmarket international brands available in Morocco Mall and the Anfaplace Mall.

“The most popular sport is golf,” Bouskila said. Royal Golf Anfa Mohammedia is popular not only for its rolling greens but also for its restaurant and bar, where club members meet in the evenings, she added.

Who Lives There

With its opulent homes, a high level of security and an emphasis on privacy, Anfa is most popular with business people and politicians, Bouskila said. Over the years, it has served as a meeting point for influential decision makers.

Hassan II Mosque is one of the largest in Africa.
Gamma-Rapho via Getty Images

“The neighbourhood’s history is marked by major international meetings, most notably in 1943 when Franklin Roosevelt, Winston Churchill and the French generals Henri Giraud and Charles de Gaulle outlined the Allied strategy for the post-World War II era,” Leon said.

Notable Residents

Current notable residents include former Minister of Industry, Trade and New Technologies Moulay Hafid Elalamy and his family; President of the General Confederation of Moroccan Enterprises Chakib Laalej; and Steve O’Hana, president of the Morocco-Israel business council, according to Bouskila.

Outlook

Anfa has long commanded high prices thanks to its exclusivity, but in recent years the cost of homes in the historic neighbourhood has soared.

“Since the Covid-19 pandemic, prices have increased—they have never been so high,” Bouskila said. Strong demand for the limited housing stock in Anfa ensures that prices remain elevated in comparison with other areas of the city.

“Luxury products behave the same way around the world,” she said. “Crisis does not impact the price of a Hermès bag or a Ferrari.”



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Manhattan’s office-vacancy rate climbed to more than 15% this year, a record high. About 80 miles away in Philadelphia, occupancy also is at historically low levels. But a 24-storey office tower located between the two cities has more than doubled its occupancy over the past five years.

Developer American Equity Partners bought the New Jersey office tower, known as 1 Tower Center, for $38 million in 2019. At the time, the 40-year-old building felt dated. It had no gym, tenant lounge or car-charging stations.  The low price enabled the firm to spend more than $20 million overhauling and luring tenants to the 435,000-square-foot property.

Now, the suburban building is nearly fully leased at competitive rents, mopping up tenants from other buildings after the owner added a new lobby, movie theatre, golf simulator, fitness centre and a tenant lounge featuring arcade games and ping-pong tables.

“Our tenants told us what they needed in order to fill up their offices,” said David Elkouby , a co-founder of American Equity, which owns about 4 million square feet of New Jersey office space.

The new owner also liked the location at the 14-acre hotel and conference-centre complex, off the New Jersey Turnpike’s Exit 9 in East Brunswick. The site is a relatively short commute for millions of workers in central New Jersey and is passed by 160,000 vehicles daily.

The property’s turnaround shows how office buildings can thrive even during dismal times for most of the U.S. office market, where vacancies remain much higher than pre pandemic.

Success often requires an ideal location—one that shortens the commute time of employees used to working at home—and the sort of upgrades and amenities companies say are necessary to lure employees back to the workspace.

One Vanderbilt, a deluxe office tower with a Michelin-star chef’s restaurant and plenty of outdoor space in Midtown Manhattan, is fully leased while charging some of the highest rents in the country.

The 11-story Entrada office building, in Culver City, Calif., is making the same formula work on the other coast. It opened two years ago with a sky deck, concierge services and recessed balconies. A restaurant is in the works. The owner said this month that it has signed three of the largest leases in the Los Angeles area this year.

1 Tower Center shows how the strategy can be effective even in less glamorous suburban locations. The tower is prospering while neighbouring buildings that are harder to reach with outdated facilities and poor food options struggle to fill desks even at reduced rents.

The recent interest-rate cut and reports that some big companies such as Amazon .com are re-instituting a five-day office workweek have raised hopes that the office market might be getting closer to turning.

But with more than 900 million square feet of vacant space nationwide and remote work still weighing on office demand, more creditors are seizing properties that are in default on debt payments.

Rates are still much higher than they were when tens of billions of dollars of office loans were made, and much of that debt is now maturing. The recent interest-rate cut doesn’t mean “office-sector woes are now over,” said Ermengarde Jabir, director of economic research for Moody’s commercial real-estate division.

Lenders are dumping distressed properties at steep discounts to what the buildings were worth before the pandemic. Some buyers are trying to compete simply by cutting their rents.

“Most owners don’t have the wherewithal to do what is required,” said Jamie Drummond, the Newmark senior managing director who is 1 Tower Center’s leasing agent. “Owners positioned to highly amenitise their buildings are the ones who are successful.”

HCLTech, a global technology company, illustrates the appeal. It greatly expanded its presence in New Jersey by moving this year to a 40,000-square-foot space designed for its East Coast headquarters at 1 Tower Center.

The India-based company said it was drawn to the building’s amenities and design. That made possible a variety of workspaces for employees, from quiet nooks to an artificial-intelligence lab. “You can’t just open an office and expect [employees] to be there,” said Meenakshi Benjwal , HCLTech’s head of Americas marketing.

HCLTech also liked the location near the homes of its employees and clients in the pharmaceutical, financial-services and other businesses.

Finally, it didn’t hurt that the building is a short drive from nearby MetLife Stadium. The company has a 75-person suite on the 50 yard line where it entertains clients at concerts and National Football League games.

“All of our clients love to fly from distant locations to experience the suite and stadium,” Benjwal said.