In A Shift Away From Suburbs, Townhouses And Boutique Apartment Buildings In High Demand In Cities
Sellers of city homes with good room separation, storage, and outdoor space should consider listing now
Sellers of city homes with good room separation, storage, and outdoor space should consider listing now
Among the biggest real estate stories of 2020 was the outmigration of wealthy buyers from cities to suburbs, motivated to seek out larger homes and more space as the coronavirus raged in major metropolises.
In the New York area for instance, sales boomed in the suburban counties outside the city, with 65% more homes sold in Fairfield County, Connecticut, in the summer months of 2020 than in June and July of 2019. There was a similar exodus from London, with 73,950 homes purchased outside the capital in 2020.
But with the vaccine rollout underway—and as some buyers reconsider whether they want to settle down in the suburbs permanently—there are promising signs of a reawakening of prime markets in major cities, providing an opportunity for sellers to get a better deal than just a few months ago.
And while buyers are still wary of investing in units in large apartment buildings, demand for luxury single-family homes in London has strengthened, with some record-breaking deals made after the lockdown ended in May. In New York, there was a resurgence of interest in properties in Brooklyn, with the outer-borough perceived as a safer place to live than Manhattan.
There are commonalities in the features and amenities of city homes that are still attractive to buyers, one year into the Covid-19 pandemic, real estate analysts say.“Townhouses in central areas are in demand, especially those with gardens, private space, and all those things that have become more important during the pandemic,” said Liam Bailey, Global Head of Knight Frank’s Research Department in London. “Apartments have been weaker in terms of take up.”
In New York, in addition to townhouses, apartments in boutique buildings are increasingly desirable to buyers who, in light of the pandemic, are less interested in larger properties with extensive shared amenities.
“Buyers are looking for smaller, boutique buildings, and at the high end, they want elevators that open directly into their individual units,” said Julie Gans, a broker with Compass in New York. “Renovated apartments with outdoor space are well-positioned for this market.”
Such features have become especially attractive to buyers, who are no longer deterred by the pandemic but face tight inventory and heated competition, so sellers of these types of city homes will get the best deals if they list now.
“We are seeing people who have committed to coming back to the city, and in the first month of the year inventory has lessened and more deals are happening,” said Allison Chiaramonte, an agent with Warburg Realty in New York. “Multiple offers are being made on certain properties.”
Desirable Features of City Homes in 2021
The demand for large, amenity-packed buildings significantly diminished over the course of 2020, as the pandemic made shared fitness, work, and entertainment centres in high-end buildings undesirable and inaccessible.
Now, buyers committed to staying in cities are looking for boutique buildings with larger apartments, where they can work and enjoy leisure time in their own individual spaces, or townhouses where they can have control over the entire property.
“Over the last 10 years, lots of bigger developments have focused on gyms and shared office spaces, all of which have become much less attractive during the pandemic,” Mr Bailey said. “The real focus is now around privacy and staying separate from other households—anything that offers that opportunity, as well as outdoor space, is at a premium at the moment.”
In Los Angeles, some developers are shifting gears and moving amenities to the outdoors, so that residents can still enjoy building perks in a safer way.
“Prior to the pandemic, multifamily developers were trying to provide live, work, and play spaces in the same location,” said Keith McCloskey, principal at KTGY Architecture + Planning in Los Angeles. “During the pandemic, they’re offering outdoor spaces at a variety of scales, so there are opportunities to work in a covered garden space, use rooftop lounges, and get out of small living units.”
Such features are also in demand in Sydney, even as the Australian city is deemed a Covid-19 success story for its comparatively low case numbers. Expats and foreign buyers alike have been flooding the city’s prime real estate market, with properties close to the water, particularly in demand.
“The way Australia has been able to manage the virus so far has people from all over the world looking at this market as a safe haven, and I expect that we’ll be experiencing a property boom in the next five to seven years, driven largely by that desire for safety,” said Steve Grant, Chairman of Capital Corporation, developer of BOND at Bondi Junction, boutique residences close to a number of beaches. “The waterfront will remain a major drawcard for the top end of the market in locations like Watsons Bay in Sydney’s East, where there are still great buys around.
In addition to more square footage that allows for discrete spaces to work and attend school from home, proximity to the office and school is more important than ever, in light of the pandemic.
“Walkability can’t be duplicated in the suburbs, and more and more we’re seeing people who want to move within a 30-block radius of school and the office,” Ms Chiaramonte said. “Before, they didn’t mind hopping on the subway, but now they want to be closer.”
In New York, buildings with their own parking garages or nearness to garages is also a bigger priority now, as more New Yorkers purchase cars to avoid the close quarters of public transportation.
But with the vaccine rollout underway, some real estate experts foresee a return to the expectations buyers had before the pandemic.
“Because now the vaccine is on the horizon, people see the future and they’re optimistic about it,” Ms Gans said. “In certain buildings, they’ve reopened gyms at 25% capacity, and some people are ready to go back. I think November was the bottom and now the market has exploded again.”
Why Sellers Shouldn’t Wait to List Their Homes
Sellers of city homes with these in-demand features should consider listing their properties now. In the U.K., where a stamp duty holiday is set to end by March 31, buyers may be especially motivated to act quickly.
“It’s a positive time to be a vendor,” Mr Bailey said. “Stock is eroding quickly, and if you’re in a good location with a well-presented property you could try to do a sale before the end of March.”
(One potential caveat is the new shutdown. The U.K. housing market remains open for now, but further regional and national shutdowns are possible depending on the spread of a new, particularly contagious strain of the coronavirus.) Also looming is a new foreign buyer tax, which enacts a 2% tax on non-residents purchasing a property in the U.K.
Meanwhile, in New York, the fourth quarter of 2020 saw an uptick in luxury sales in Manhattan, along with fierce competition for high-end homes in Brooklyn.
And in early January, apartments over US$4 million represented the largest number of contracts signed, Ms Gans said.
“After spending 10 months inside, people see the deficiencies in their apartments and want a change,” she said.
Many of these buyers want homes with room separation in a shift away from the open floor plan trends of previous years, along with plentiful storage, and of course, outdoor space.
“If you have a junior four, or a two-bedroom with an office or maid’s room, the value there is a little higher because it allows people to stay in separate spaces,” Ms Chiaramonte said. “Those homes are the ones attracting people the most this year, and those sellers are better positioned.”
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A vibrant 1954 Palm Springs home featuring eight colorful murals by late artist Shawn Savage is on the market for $2.295 million. The 2,237-square-foot property features bold hot-pink doors, three bedrooms, a pool, mountain views and playful interiors blending modern glamour with classic Palm Springs style.
A bold 1950s home in Palm Springs, California, adorned with eight colorful murals by the late artist Shawn Savage, is coming to market ahead of the city’s annual Modernism Week.
The white stucco home on El Camino Way, built in 1954 and recently renovated, has an asking price of $2.295 million. Its staggered facade features three playfully abstract murals on either side of double-height hot pink doors.
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The sellers are Los Angeles-based partners John Freeman and Mathieu Faure, who knew it was “the one” when they saw it after several months of searching in the winter of 2023. “It’s a happy house,” Freeman said. “We really liked the feel of the house: the uniqueness, the openness, the brightness—and the art.”
Located in the Mesa neighborhood of Palm Springs, which backs up to the San Jacinto Mountains, the 2,237-square-foot house features three bedrooms, an angled bonus room and a yard with a pool, desert mountain views and another colorful mural running alongside the pool.
“I never thought in my life I would have a house with pink doors,” said Faure, a producer at Apple TV who is originally from Paris. “It’s so colorful, it’s so different. And so Palm Springs.”
The layout of the home creates a smooth flow from the front doors through the open-plan common area—a foyer, bar, and living and dining room—into the kitchen around a fireplace wall and out to the yard. A corridor leads to a private bedroom wing, where the primary suite has floor-to-ceiling windows and the primary bath is only a tad smaller than the bedroom.
Faure has filled the home with Jonathan Adler furniture, rugs and accessories, riffing on the energetic California vibes of the house to create an aesthetic of “modern American glamour,” he said.
“It was enjoyable for me to play with different types of furniture and make this house ‘happy chic,’ as I describe it,” he said.
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“He did a fantastic job,” said Freeman, who is an attorney and consultant. “It does kind of bring a smile to my face whenever I walk into the house.”
Since the furniture and decor were chosen for the particularities of the space, the couple is open to selling them with the home. Their West Hollywood house is already furnished; the collection doesn’t match the vibes of a Houston loft they bought near family; and Faure can’t imagine these pieces in New York—where he’s lived in the past—he said.
The duo bought the Palm Springs house for $1.925 million in 2024, according to property records, and will list the home Monday. They are represented by Stewart Smith, Patrick Jordan and Kevin Stanley of Bennion Deville Homes/Luxury Portfolio International.
The previous owners had purchased the home in 2021 for $975,000 and then spent more than two years and $700,000 on the renovation, according to Realtor.com. They commissioned Savage, a local Palm Springs artist and painter known for his joyful abstract work, to decorate the home.
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Savage, who died in 2024, lived in the Coachella Valley from 2003, and his work can be found in various local institutions and is on exhibit at the Illumine Gallery in Palm Springs. “Some artists pass through a place. Shawn Savage became a part of it,” the gallery’s description states.
Unsurprisingly, the murals invite lots of friendly conversations, as well as guided tours and interested lookers, but never to a degree that it disturbed the peacefulness of their home or the neighborhood, the sellers said. “It felt like living in an art gallery, and you have the exterior that you would share with the world,” Faure explained.
The neighborhood also played a role in their decision to buy, because of its access to the hiking trails of the San Jacinto Mountains, the lack of through-roads and the neighborly environment.
“It’s a very friendly place,” Faure said.