Despite rising interest rates, the total stock of household savings now stands close to A$260 billion
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SYDNEY—Australia’s commodity-rich economy is on track for a soft landing, despite an alarming slowdown over the last year, supported by a household savings and an injection of pension funds as members of Generation X join baby boomers in retirement, according to the world’s biggest asset manager BlackRock .
Craig Vardy, a portfolio manager for BlackRock based in Sydney, told reporters at a briefing that with swarms now tapping their retirement funds, the pool of savings in the economy is rising and is acting to ward off a recession.
Payouts of retirement savings rose by around 7% through 2023 to a record $149 billion Australian dollars (US$98 billion), which is equivalent to about 10.0% of household income, Vardy said. Despite rising interest rates, the total stock of household savings now stands close to A$260 billion.
“There still a lot of savings…which will be a tailwind for the economy, ” Vardy said.
His comments come after data this week showed the economy grew just 0.2% over the fourth quarter of 2023, and by 1.5% compared with the same period a year earlier, the weakest pace in 30 years.
The economic slowdown has developed as the Reserve Bank of Australia has delivered 13 interest rate increases, while surging inflation has fuelled the fastest rise in the cost of living since the 1980s.
“Even though we’ve had a really sharp rise in interest rates, household spending has not collapsed,” Vardy said. And while unemployment is rising, it remains low by historic stands.
“That doesn’t feel recessionary to me. A soft landing is the base case,” Vardy said.
The federal government will also deliver income tax cuts midyear which will further bolster funds sitting in bank accounts, he added.
Given that the economy looks unlikely to fall into a ditch, there is no reason to expect that the RBA will move quickly to cut interest rates, he added.
“If you’re a central bank now, the last thing you want to be doing is cutting interest rates now. You will want a higher degree of confidence that inflation is falling,” Vardy said.
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With US$40 million already committed, the Global Talent Fund is attracting investor attention with a strategy focused on building globally scalable consumer brands alongside high-profile talent.
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A new investment fund targeting celebrity-founded consumer brands has secured US$40 million in commitments and is rapidly approaching its US$50 million fundraising target, signalling growing investor appetite for alternative opportunities beyond traditional asset classes.
The Global Talent Fund, which has a maximum raise of US$100 million, focuses on building and investing in consumer businesses alongside celebrities, athletes, and influential personalities who play an active role as co-founders rather than simply endorsing products.
The strategy is based on the belief that changes in consumer behaviour, particularly the rise of social media and digital engagement, have fundamentally altered how brands are built and scaled.
GTF founding partner Jeremy Hunt, who is helping lead the fund’s strategy, said consumers increasingly feel connected to personalities they follow online and are more willing to support products developed by those individuals.
“Consumers are searching for content to engage with, and when a celebrity they like or follow takes them on the journey of creating a product or brand, they genuinely feel part of that process,” he said.
The fund is targeting high-growth consumer sectors including wellness, hydration, beauty and recovery, areas Hunt believes continue to benefit from strong global demand and ongoing innovation.
Rather than backing celebrity endorsement deals, the fund is seeking businesses where talent is deeply involved in product development, brand creation and long-term growth.
According to Hunt, authenticity remains one of the biggest differentiators between successful celebrity-backed brands and those that fail.
“The consumer can see clearly if someone is simply being paid to promote a product,” he said. “The winners are typically the brands where the celebrity has genuinely helped build the business from the ground up.”
The model has attracted support from several prominent Australian investors and business families, reflecting broader interest in alternative investments with global growth potential.
Hunt said consumer brands offered a level of tangibility that many investors found appealing.
“Consumer brands are what we touch, feel, smell and taste every day,” he said. “Our investors understand the growth potential in the model, but they also want to be part of the journey.”
The fund’s rapid progress towards its fundraising target comes amid growing recognition that celebrity influence, when combined with strong commercial execution and scalable business models, can create significant enterprise value.
With several high-profile celebrity-founded businesses generating billion-dollar exits in recent years, supporters of the strategy believe the opportunity remains in its early stages.
