Can You ‘Unboss’ Yourself Without Ruining Your Career?

Sick of managing people? Maybe you should stop.

So many of us stumble into being the boss, or raise our hands because it feels like the only way to get ahead . We’re attracted to the cachet of the title, the promise of more money or the comfort of having a ladder to ascend.

Then come the performance reviews to write, the team drama to adjudicate, the meetings to attend . The job keeps getting harder. Managers oversee nearly three times as many people today as they did in 2017, according to data from research and advisory firm Gartner . Nearly one in five managers says that, given a choice, they’d prefer not to oversee people.

“That’s what we call buyer’s remorse,” says Swagatam Basu , a senior director in Gartner’s human-resources practice.

You can switch back. And your company might be amenable. More are “unbossing” their workplaces by shrinking middle-management layers .

The trick is figuring out a way to maintain your pay and influence. In some companies, the number of people you manage is a proxy for your power. Others now use special individual-contributor tracks, meant to ensure that technical experts have a set path to climb.

You might have to give something up. Making the shift could still feel like a relief.

“It was like, oh, I don’t have to deal with the people issues,” says Suzet McKinney , an executive at Sterling Bay, a Chicago real-estate company. She’d served in leadership positions before. When she started her current role in 2021—no pay cut required—she figured she’d eventually hire direct reports and build out a team. Then she realized she didn’t miss it.

“Managing people would be more of a distraction,” she says.

Making the ask

Dennis Henry , an engineering director overseeing about 45 staffers, was hungry to move to the next managerial rung at software company Okta last year. Then his supervisor explained that would mean even less time to do the technical work he loved. It made the 38-year-old wonder: Did he want to be a boss at all?

“What would hurt more?” Henry asked himself. Giving up managing or giving up coding? The latter felt unfathomable.

He pondered what he’d want if he left management entirely and became an individual contributor, ranking priorities. Maintaining his base salary—just shy of $300,000—was tops. He told his boss that he was happy to stay in his current role if a new opportunity didn’t pan out.

“You have to be ready to hear ‘no,’ ” the Orlando, Fla., resident says.

He got a yes: The company created a new job for him and preserved his pay. After 15 years as a manager, carving out a new kind of authority has been a transition.

As a boss, “I could just say, ‘Do this,’ ” he says. Now he spends more time amassing evidence for his ideas, making his case.

“It is so much harder to convince people that something is the best option,” he says.

The stress of managing

Jenny Blake ’s mental health took a dive after she was promoted to team lead at Google at age 24. She felt stressed and emotionally drained, deeply responsible for her team but beholden to decisions from above, like a department reorganisation ordered up by executives.

A 2024 survey from SHRM, a lobby for human-resources professionals, found that 40% of respondents said their mental health declined when they took on a managerial or leadership role.

Blake switched to an individual contributor job, spending several years rolling out new programs she felt had a much bigger impact than her management. Now an author and speaker focused on careers and business, she recommends broaching the transition conversation by laying out your unique strengths and how they can better serve the company in a new role. Don’t dwell on your distaste for managing people.

Want to ensure the shift isn’t a demotion? Make sure you’re staying close to parts of the business that are directly tied to revenue, she says. Build your reputation externally, speaking at conferences and publishing papers.

“Become an industry expert,” she says.

The reality of switching

Just because a company touts opportunities for individual contributors to grow doesn’t mean you’ll be able to rise to the top unimpeded. A former consultant at a professional-services firm told me that partners who didn’t have their own teams were treated like second-class citizens.

At Launch Potato, a digital-media company based in Delray Beach, Fla., the individual-contributor track tops out several levels below the executive level. Even on the lower rungs, managers have the opportunity to make higher salaries and bonuses than commensurate individual contributors, says Kristopher Osborne , the company’s senior vice president of talent.

“You are getting paid a premium to deal with a lot more issues and challenges,” he says of managers. “People have to be realistic.”

He recommends ambitious individual contributors show they’re bringing leadership to the company in different ways. Can you run strategy initiatives, coach teammates or get swaths of the organization on board with new initiatives?

Letting go

In a previous job, Sheri Byrne-Haber liked managing people and being a “one-stop shop” for her 20-person digital-accessibility department, even as the workload ballooned. So when her boss suggested splitting her role in two, she initially said no.

She reconsidered when performance-review season arrived. She had to write 19.

The company hired a new counterpart for her, charged with managing, and Byrne-Haber focused on strategy. Letting go was harder than she expected. It took her three months to unsubscribe from all the manager-only Slack channels, email lists and meetings she had been looped in on. When colleagues reached out with questions, she’d pause to determine whether the queries were still related to her responsibilities. If not, she forced herself to forward them to the new manager, even when she knew the answer.

“It felt awkward,” says Byrne-Haber, now at work on her own startup. “But that’s not my job anymore.”

For years, global companies showcased their Chinese operations as a source of robust growth. A burgeoning middle class, a stream of people moving to cities, and the creation of new services to cater to them—along with the promise of the further opening of the world’s second-largest economy—drew companies eager to tap into the action.

Then Covid hit, isolating China from much of the world. Chinese leader Xi Jinping tightened control of the economy, and U.S.-China relations hit a nadir. After decades of rapid growth, China’s economy is stuck in a rut, with increasing concerns about what will drive the next phase of its growth.

Though Chinese officials have acknowledged the sputtering economy, they have been reluctant to take more than incremental steps to reverse the trend. Making matters worse, government crackdowns on internet companies and measures to burst the country’s property bubble left households and businesses scarred.

Lowered Expectations

Now, multinational companies are taking a hard look at their Chinese operations and tempering their outlooks. Marriott International narrowed its global revenue per available room growth rate to 3% to 4%, citing continued weakness in China and expectations that demand could weaken further in the third quarter. Paris-based Kering , home to brands Gucci and Saint Laurent, posted a 22% decline in sales in the Asia-Pacific region, excluding Japan, in the first half amid weaker demand in Greater China, which includes Hong Kong and Macau.

Pricing pressure and deflation were common themes in quarterly results. Starbucks , which helped build a coffee culture in China over the past 25 years, described it as one of its most notable international challenges as it posted a 14% decline in sales from that business. As Chinese consumers reconsidered whether to spend money on Starbucks lattes, competitors such as Luckin Coffee increased pressure on the Seattle company. Starbucks executives said in their quarterly earnings call that “unprecedented store expansion” by rivals and a price war hurt profits and caused “significant disruptions” to the operating environment.

Executive anxiety extends beyond consumer companies. Elevator maker Otis Worldwide saw new-equipment orders in China fall by double digits in the second quarter, forcing it to cut its outlook for growth out of Asia. CEO Judy Marks told analysts on a quarterly earnings call that prices in China were down roughly 10% year over year, and she doesn’t see the pricing pressure abating. The company is turning to productivity improvements and cost cutting to blunt the hit.

Add in the uncertainty created by deteriorating U.S.-China relations, and many investors are steering clear. The iShares MSCI China exchange-traded fund has lost half its value since March 2021. Recovery attempts have been short-lived. undefined undefined And now some of those concerns are creeping into the U.S. market. “A decade ago China exposure [for a global company] was a way to add revenue growth to our portfolio,” says Margaret Vitrano, co-manager of large-cap growth strategies at ClearBridge Investments in New York. Today, she notes, “we now want to manage the risk of the China exposure.”

Vitrano expects improvement in 2025, but cautions it will be slow. Uncertainty over who will win the U.S. presidential election and the prospect of higher tariffs pose additional risks for global companies.

Behind the Malaise

For now, China is inching along at roughly 5% economic growth—down from a peak of 14% in 2007 and an average of about 8% in the 10 years before the pandemic. Chinese consumers hit by job losses and continued declines in property values are rethinking spending habits. Businesses worried about policy uncertainty are reluctant to invest and hire.

The trouble goes beyond frugal consumers. Xi is changing the economy’s growth model, relying less on the infrastructure and real estate market that fueled earlier growth. That means investing aggressively in manufacturing and exports as China looks to become more self-reliant and guard against geopolitical tensions.

The shift is hurting western multinationals, with deflationary forces amid burgeoning production capacity. “We have seen the investment community mark down expectations for these companies because they will have to change tack with lower-cost products and services,” says Joseph Quinlan, head of market strategy for the chief investment office at Merrill and Bank of America Private Bank.

Another challenge for multinationals outside of China is stiffened competition as Chinese companies innovate and expand—often with the backing of the government. Local rivals are upping the ante across sectors by building on their knowledge of local consumer preferences and the ability to produce higher-quality products.

Some global multinationals are having a hard time keeping up with homegrown innovation. Auto makers including General Motors have seen sales tumble and struggled to turn profitable as Chinese car shoppers increasingly opt for electric vehicles from BYD or NIO that are similar in price to internal-combustion-engine cars from foreign auto makers.

“China’s electric-vehicle makers have by leaps and bounds surpassed the capabilities of foreign brands who have a tie to the profit pool of internal combustible engines that they don’t want to disrupt,” says Christine Phillpotts, a fund manager for Ariel Investments’ emerging markets strategies.

Chinese companies are often faster than global rivals to market with new products or tweaks. “The cycle can be half of what it is for a global multinational with subsidiaries that need to check with headquarters, do an analysis, and then refresh,” Phillpotts says.

For many companies and investors, next year remains a question mark. Ashland CEO Guillermo Novo said in an August call with analysts that the chemical company was seeing a “big change” in China, with activity slowing and competition on pricing becoming more aggressive. The company, he said, was still trying to grasp the repercussions as it has created uncertainty in its 2025 outlook.

Sticking Around

Few companies are giving up. Executives at big global consumer and retail companies show no signs of reducing investment, with most still describing China as a long-term growth market, says Dana Telsey, CEO of Telsey Advisory Group.

Starbucks executives described the long-term opportunity as “significant,” with higher growth and margin opportunities in the future as China’s population continues to move from rural to suburban areas. But they also noted that their approach is evolving and they are in the early stages of exploring strategic partnerships.

Walmart sold its stake in August in Chinese e-commerce giant JD.com for $3.6 billion after an eight-year noncompete agreement expired. Analysts expect it to pump the money into its own Sam’s Club and Walmart China operation, which have benefited from the trend toward trading down in China.

“The story isn’t over for the global companies,” Phillpotts says. “It just means the effort and investment will be greater to compete.”

Corrections & Amplifications

Joseph Quinlan is head of market strategy for the chief investment office at Merrill and Bank of America Private Bank. An earlier version of this article incorrectly used his old title.