CHRISTIE’S TURNS VENTURE INVESTOR WITH A NEW TECH-FOCUSED FUND

Christie’s announced on Monday that it’s now investing in leading-edge technology related to the future of the art market through an internal strategic venture fund.

Christie’s Venture will focus on early-stage financing for companies developing Web 3.0 and related technologies, innovations that make it easier to consume art—including digital art, and on financial technologies that make it easier to buy and sell art.

“We’re particularly interested in founders who are doing things that reduce friction in our space—whether it be buying and selling, provenance, security, or technologies that help people consume art better,” says Devang Thakkar, global head of Christie’s Ventures. “Those are the kinds of areas that we’ve identified where we can help move the needle.”

Thakkar began advising Christie’s CEO Guillame Cerutti and the executive team during the pandemic on a range of digital considerations, including web and mobile applications, trends in nonfungible tokens, or NFTs, and digital ownership.

“With the growth of that area last year, we had a front-row seat to the development and innovation that founders were bringing to us,” he says. At the time, Christie’s didn’t have a way to participate in these fledgling businesses, so Thakkar pitched the idea of a venture fund.

The vehicle’s first investment is in LayerZero Labs, which Christie’s describes as a “cross-chain interoperability company.” In other words, LayerZero is developing technology that will allow people to move assets between blockchains such as Ethereum, Solana, and Algorand.

There are more than 1,000 blockchains currently in existence and Christie’s expects consolidation in the sector will reduce the number to 20 to 30 within the next year-and-a-half. LayerZero should make it easier for individuals to move their holdings without going through several steps and paying lots of fees. It’s technology that should benefit any crypto holder, not just those who own NFT-based art, Thakkar says.

Aside from such Web 3.0 technologies, Christie’s will also invest in technology that makes it easy to consume art, whether it’s through today’s computer systems, advanced screens, or something else, he says, adding, “It’s an area of investigation for us.”

Concerning financial innovation, Christie’s, which has its own art financing division, is looking outside of traditional art lending to the selling of fractionalized shares in fine art and other innovations that make it easier to sell art.

The fund is launching at a time when cryptocurrencies have fallen sharply, taking the value of many NFTs down too. Ethereum, which is the basis for many NFTs, was down nearly 66% through Friday.

But Thakkar says this “crypto winter” actually makes it “a little more realistic to invest in this space—the fog of speculation and high-price points have tapered down a bit.” He points to Andreessen Horowitz, a US$33 billion California-based venture firm that began investing in leading-edge tech in 2009, in the midst of the financial crisis.

Christie’s Ventures is seeded from the auction house’s balance sheet and will not include other investors. Legal and financial due diligence will all be handled in house, too.

Thakkar, who has been investing in companies on his own for 10 years, worked at Microsoft for a decade and was a former executive at Artsy, and he says, he also grew up around art. This new role at Christie’s is “a perfect blend of every fabric of my being,” he says.

A new investment fund targeting celebrity-founded consumer brands has secured US$40 million in commitments and is rapidly approaching its US$50 million fundraising target, signalling growing investor appetite for alternative opportunities beyond traditional asset classes.

The Global Talent Fund, which has a maximum raise of US$100 million, focuses on building and investing in consumer businesses alongside celebrities, athletes, and influential personalities who play an active role as co-founders rather than simply endorsing products.

The strategy is based on the belief that changes in consumer behaviour, particularly the rise of social media and digital engagement, have fundamentally altered how brands are built and scaled.

GTF founding partner Jeremy Hunt, who is helping lead the fund’s strategy, said consumers increasingly feel connected to personalities they follow online and are more willing to support products developed by those individuals.

“Consumers are searching for content to engage with, and when a celebrity they like or follow takes them on the journey of creating a product or brand, they genuinely feel part of that process,” he said.

The fund is targeting high-growth consumer sectors including wellness, hydration, beauty and recovery, areas Hunt believes continue to benefit from strong global demand and ongoing innovation.

Rather than backing celebrity endorsement deals, the fund is seeking businesses where talent is deeply involved in product development, brand creation and long-term growth.

According to Hunt, authenticity remains one of the biggest differentiators between successful celebrity-backed brands and those that fail.

“The consumer can see clearly if someone is simply being paid to promote a product,” he said. “The winners are typically the brands where the celebrity has genuinely helped build the business from the ground up.”

The model has attracted support from several prominent Australian investors and business families, reflecting broader interest in alternative investments with global growth potential.

Hunt said consumer brands offered a level of tangibility that many investors found appealing.

“Consumer brands are what we touch, feel, smell and taste every day,” he said. “Our investors understand the growth potential in the model, but they also want to be part of the journey.”

The fund’s rapid progress towards its fundraising target comes amid growing recognition that celebrity influence, when combined with strong commercial execution and scalable business models, can create significant enterprise value.

With several high-profile celebrity-founded businesses generating billion-dollar exits in recent years, supporters of the strategy believe the opportunity remains in its early stages.

CHRISTIE’S TURNS VENTURE INVESTOR WITH A NEW TECH-FOCUSED FUND

Christie’s Venture will focus on early-stage financing for companies developing Web 3.0 and related technologies, innovations that make it easier to consume art.

With US$40 million already committed, the Global Talent Fund is attracting investor attention with a strategy focused on building globally scalable consumer brands alongside high-profile talent.