Macquarie Research has upgraded the cruise stocks to Outperform, asserting that “most negative catalysts are in the rear-view mirror.”
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Macquarie Research has upgraded the cruise stocks to Outperform, asserting that “most negative catalysts are in the rear-view mirror.”
Based on valuation, Paul Golding and Charles Yu of Macquarie wrote that they see the most upside in Norwegian Cruise Line Holdings (ticker: NCLH), followed by Carnival (CCL), and Royal Caribbean Group (RCL). They upgraded the stocks from Neutral.
Shares for Norwegian were at $31 and change Tuesday morning, up 4.6% in early trading, while Royal Caribbean and Carnival were also each up more than 4%.
The cruise operators have for the most part been unable to have any sailings for about a year due to the pandemic. A key question is when sailings in and out of U.S. reports will resume. The Centers for Disease Control and Prevention issued a conditional sail order last October, but U.S. sailings haven’t resumed. The cruise companies have suspended their U.S. sailings well into the spring.
Golding and Yu wrote that “technical instructions from the CDC are also forthcoming and could drive more confidence.”
In an email to Barron’s early last month, a CDC representative wrote: “Future orders and technical instructions will address additional activities to help cruise lines prepare for and return to passenger operations in a manner that mitigates COVID-19 risk among passengers, crew members, including simulated voyages, certification for conditional sailing, and restricted voyages.”
Although still well below their pre-pandemic levels in early 2020, the cruise stocks have been moving up as investors get more confident about a reopening of the economy. As of Monday’s close, the stocks of all three companies were up by at least 15% year to date.
Besides forthcoming guidance from the CDC, macro catalysts for the cruise companies include “an expectation of sufficient vaccine efficacy for consumers to feel comfortable engaging in leisure activities.”
“While shares have bounced quite a way off their 1-[year] lows, and barring recession or a sector rerating, the catalysts should trend more positive from here into summer,” they wrote.
The research note points out that Carnival’s announcement last month that it had closed on a $3.5 billion senior unsecured debt offering “bodes well” for its liquidity situation and for the industry’s. “It demonstrates the potential for the group to continue to fund operations even if the suspension gets drawn out,” they noted.
Separately, Carnival announced last month that it had priced an offering for its 40.5 million shares of common stock at $25.10. That adds up to about $1 billion of additional capital, one of various steps the company has taken to shore up its liquidity as its ships sit idle and it burns through hundreds of millions of dollars every month.
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With US$40 million already committed, the Global Talent Fund is attracting investor attention with a strategy focused on building globally scalable consumer brands alongside high-profile talent.
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A new investment fund targeting celebrity-founded consumer brands has secured US$40 million in commitments and is rapidly approaching its US$50 million fundraising target, signalling growing investor appetite for alternative opportunities beyond traditional asset classes.
The Global Talent Fund, which has a maximum raise of US$100 million, focuses on building and investing in consumer businesses alongside celebrities, athletes, and influential personalities who play an active role as co-founders rather than simply endorsing products.
The strategy is based on the belief that changes in consumer behaviour, particularly the rise of social media and digital engagement, have fundamentally altered how brands are built and scaled.
GTF founding partner Jeremy Hunt, who is helping lead the fund’s strategy, said consumers increasingly feel connected to personalities they follow online and are more willing to support products developed by those individuals.
“Consumers are searching for content to engage with, and when a celebrity they like or follow takes them on the journey of creating a product or brand, they genuinely feel part of that process,” he said.
The fund is targeting high-growth consumer sectors including wellness, hydration, beauty and recovery, areas Hunt believes continue to benefit from strong global demand and ongoing innovation.
Rather than backing celebrity endorsement deals, the fund is seeking businesses where talent is deeply involved in product development, brand creation and long-term growth.
According to Hunt, authenticity remains one of the biggest differentiators between successful celebrity-backed brands and those that fail.
“The consumer can see clearly if someone is simply being paid to promote a product,” he said. “The winners are typically the brands where the celebrity has genuinely helped build the business from the ground up.”
The model has attracted support from several prominent Australian investors and business families, reflecting broader interest in alternative investments with global growth potential.
Hunt said consumer brands offered a level of tangibility that many investors found appealing.
“Consumer brands are what we touch, feel, smell and taste every day,” he said. “Our investors understand the growth potential in the model, but they also want to be part of the journey.”
The fund’s rapid progress towards its fundraising target comes amid growing recognition that celebrity influence, when combined with strong commercial execution and scalable business models, can create significant enterprise value.
With several high-profile celebrity-founded businesses generating billion-dollar exits in recent years, supporters of the strategy believe the opportunity remains in its early stages.
