Young adults are rejecting the finance guru’s advice to live frugally while getting out of debt
4 min
On their own for the first time, young professionals are craving sound financial advice. They just don’t want to hear it from Dave Ramsey.
Ramsey, the well-known and intensely followed 63-year-old conservative Christian radio host, has 4.4 million Instagram followers, 1.9 million TikTok followers and legions more who listen to his radio shows and podcasts. His message is brutal and direct: Avoid debt at all costs. Pay for everything in cash. Embrace frugality.
Plenty of 20- and 30-year-olds are pushing back, largely on TikTok. The hashtag #daveramseywouldntapprove, for instance, has 66.8 million views. Many say they don’t want to eat rice and beans every night—a popular Ramsey trope —or hold down multiple jobs to pay off loans. They also say Ramsey is out of touch with their reality.
Rising inflation has led to surging prices for groceries, cars and many essentials. The cost of a college education has skyrocketed in two decades, with the average student debt for federal loans at $37,000, according to the Education Department. Overall debts for Americans in their 30s jumped 27% from late 2019 to early 2023 —steeper than for any other age group. And home prices have risen considerably, while wages haven’t kept pace.
“What Dave Ramsey really misses is any kind of social context,” says Morgan Sanner, a 26-year-old who runs a résumé-advice company in Columbus, Ohio, and has shared her feelings about Ramsey on TikTok.
She began paying off $48,000 in student loans (a Ramsey do ) and also took out a loan to buy a 2016 Honda (a Ramsey don’t ). Her rationale was that it was safer to pay extra for a more reliable car than a junker she could buy with cash. She feels these sorts of real-life decisions don’t factor into his advice. Her video about this has 875,000 views.
Through a spokeswoman, Ramsey declined an interview request. Direct messages to Ramsey went unanswered.
For Ramsey—whose TikTok posts often contain incendiary tidbits from his radio show—the pushback might be part of the plan. After all, uncomfortable advice is a key component of his success.
Naiomi Israel began watching Dave Ramsey’s videos on YouTube when she was in college at New York University, before TikTok became the go-to platform. (He has more than 500,000 subscribers on YouTube.)
“Not knowing about money feels scary, especially when you’re a young adult and have to pay your bills,” she says. “You wonder, ‘Should I go on a trip or invest in the S&P 500?’ I’m just looking for the right answers.”
Israel, who now at age 23 works for a company that develops finance curricula for schools, says she was initially drawn in by Ramsey’s no-nonsense advice. He recommends setting aside some money for emergencies. She did.
But eventually, some of his messages triggered a different response from her: “Wait, what?”
When she saw a comment from Ramsey online about how people receiving pandemic stimulus payments were “ pretty much screwed already ,” Israel felt it came across as shaming people. The pandemic shutdowns ended a decadelong economic expansion for Black Americans , a disproportionate number of whom lost their jobs and relied on those checks.
“Moralising financial decisions is very damaging to marginalised groups,” says Israel, who is Black.
Ramsey’s anti-debt evangelism arose from personal circumstances. He says on his website that he took on too much debt while accumulating real estate as a young man. He also bought a Jaguar, jewellery for his wife and a trip to Hawaii. In 1988, he filed for bankruptcy.
How did rich people stay rich? By not paying interest to banks, he concluded.
He started a radio show in 1992 to answer callers’ money questions. It became the top-rated show in Nashville, Tenn., and eventually became a nationally syndicated call-in program with about 20 million weekly listeners.
The radio program begot Ramsey Solutions, a 1,000-person company that encompasses a podcast, 23 money-management books, a budgeting app and personal-financial coaching. Dozens of Facebook groups are devoted to following his methods. Ramsey’s net worth is estimated at more than $200 million.
Many young adults scratch their heads over his advice that people should let their credit scores dwindle and die .
People need a good credit score, says Mandy Phillips, a 39-year-old residential mortgage loan originator in Redding, Calif. She uses TikTok and other social media to educate millennials and Gen Z about home buying. Scores are vital when applying for mortgages and rentals.
She also takes issue with Ramsey’s advice to only obtain a home loan if you can take out a 15-year fixed-rate mortgage with a down payment of at least 10%. Few younger buyers can pay the large monthly bills of shorter-term mortgages.
“That may have worked years ago in the ’80s and ’90s, but that’s not something that is achievable for the average American,” Phillips says.
Ramsey acknowledges on his website that his views aren’t always in step with conventional economic thinking. “I have an unusual way of looking at the world,” he notes, nodding to his past debt troubles.
Housing is a particularly hot-button topic. He advises people to only buy a house with their lawfully wedded spouse. Yet many young adults are pooling their finances with partners, friends or roommates to buy their first homes.
Ramsey is perhaps best known for advocating a “ debt snowball method ”: People with multiple loans pay off the smallest balances first, regardless of interest rate. As you knock out each loan, he says, the money you have to put toward larger debt snowballs. Seeing small wins motivates people to keep going, he says.
Conventional economic theory would be to pay off the highest-interest loans first, says James Choi, a finance professor at the Yale School of Management, who has studied the advice of popular finance gurus.
“What Dave Ramsey would say is, ‘I don’t care if paying down the highest-interest debt first is cheapest, because if you give up midway through, that’s more expensive.’ I think the jury is out on that,” Choi says.
Ramsey’s advice has helped a lot of people reduce their spending.
A University of Copenhagen researcher conducted a study that found that when Ramsey’s radio show entered new markets between 2004 and 2019, households in those cities decreased their monthly expenditures by at least 5.4%.
Ramsey’s save-not-spend message sounds logical, young adults say. It’s his all-or-nothing approach that doesn’t work for them.
Kate Hindman, a 31-year-old administrative assistant in Pasadena, Calif., who has taken an anti-Ramsey stance on TikTok, ended up with $30,000 in credit-card debt after she and her husband faced income-reducing job changes. They’ve since turned it into a consolidation loan with an 8% interest rate and pay about $1,200 a month.
She wonders if the debt aversion is generational. Perhaps younger people are less willing to make huge sacrifices to be debt-free. Maybe carrying some amount of debt forever is a new normal. Hindman’s video about her credit-card debt journey—and how it doesn’t align with Ramsey’s perspective—has more than 745,000 views.
Hindman said in the TikTok video: “I’m sorry, I’m not willing to do anything to get out of debt. I’m not willing to eat rice and beans every day.”
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Investors are bracing for a bumpier fall stock market due to shifting odds of a Federal Reserve interest-rate increase and other macro challenges.
3 min
The stock market had a decent summer. Investors are bracing for a bumpier fall.
In the past couple of months, equity investors cheered soaring profits at big companies, shrugged off jitters in the bond market and nudged megacap tech shares back near records.
Now, as the post-Labor Day stretch begins, a number of new challenges lie ahead: ever-shifting odds of an interest-rate increase from the Federal Reserve. Sky-high expectations after a stunning earnings season. The persistent threat of higher consumer prices as fighting in the Middle East drags on.
“You’re moving from this earnings-driven market to this macro-driven market with the Fed, inflation and interest rates in focus,” said Keith Lerner, chief investment adviser for Truist Advisory Services. “It tends to be a choppier period.”
Historically, every major U.S. stock index experiences its worst average return in September. The Dow Jones Industrial Average has slid an average 1.1% in the ninth month of the year, in data that dates back to the 19th century. The S&P 500 has seen the same average decline—and for every September dating back to 1928, the benchmark ends the month lower more than half of the time.
Analysts caution against reading too much into those seasonal patterns. But in recent weeks, new reasons for investor caution have emerged. One of the largest: the looming threat of an interest-rate increase from the Fed, which announces its next policy decision on Sept. 16.
Chairman Kevin Warsh’s decision to ditch forward guidance and take more of his cues from markets has muddied the waters for investors when it comes to monetary policy. That has left traders scouring Fed governor speeches and economic-data reports for clues on the central bank’s next move.
“There’s going to be a lot of eyes on those numbers,” said John Luke Tyner, head of fixed income and portfolio manager at Aptus Capital Advisors.
The past couple of weeks offered just one example of how frequently those expectations can change. After Warsh struck a hawkish tone during remarks on Aug. 28, the odds of a hike at the Fed’s next meeting jumped from 35% before the speech to 58%, according to CME FedWatch data.
On Thursday, Fed governor Christopher Waller made a case for leaving rates where they are. Interest-rate futures showed coin-flip odds between a hike and a hold. Then Friday’s robust jobs report amped up rate-hike bets once more, back to a roughly 60% chance of higher rates after the meeting.
“Rates have really been driving the car for equities the last few weeks,” said Ross Mayfield, an investment strategist at Baird.
That uncertainty comes as an unruly bond market could put pressure on stocks. Treasury yields have marched higher for much of the summer, driven by concerns about rising oil prices, growing U.S. budget deficits and a deluge of tech-company bonds now competing for investors’ cash. Last week, the rout went global, pushing yields to multiyear highs in Japan, Germany and the U.K.
Higher bond yields can drag on stock prices and lift borrowing costs for companies and consumers across the economy.
Rising prices remain the top concern for bond traders, and continued fighting between the U.S. and Iran has done little to ease those worries. The national average price of diesel climbed to a record of $5.850 on Friday, according to AAA. That is up from $3.712 a year ago.
Investors will get more insight on the path of prices this week, with the much-awaited consumer-price index report due Friday and a reading on producer prices Thursday.
With another blockbuster earnings season in the books, some analysts have also warned that any boost from the third-quarter reports due in the coming months could be minimal. Back-to-back quarters of standout profits have raised expectations and made it especially difficult to impress traders. Custom-chip company Broadcom, for example, said Wednesday that it more than tripled its earnings and nearly doubled its revenue. Shares slipped 2.7% the next session.
Many analysts note there are plenty of reasons not to panic. The economy is in impressive shape, thanks to a healthy labor market and the rippling effects of the artificial-intelligence investment boom. Profits are booming at America’s biggest companies. The Cboe Volatility Index has dropped to its lowest levels of 2026. Credit spreads are tight, a sign bond investors aren’t concerned about economic conditions that could hurt companies.
But the mood has shifted from the euphoria that felt tangible when the Nasdaq was notching back-to-back records early this summer. The question, Mayfield said, is whether the fundamentals that have bolstered the bull market so far can stretch the rally into 2027.
“There are more anxieties or uncertainties about the backdrop,” he said. “It does feel like a transitional moment.”
