Inside Anfa, the Casablanca Neighbourhood Attracting Multimillion-Dollar Home Buyers - Kanebridge News
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Inside Anfa, the Casablanca Neighbourhood Attracting Multimillion-Dollar Home Buyers

The historic area has long been the city’s most exclusive residential enclave, offering a choice of French colonial homes, traditional Moroccan villas or new builds with plenty of land

By INDIA STOUGHTON
Mon, Jun 3, 2024 8:49amGrey Clock 5 min

Offering a beguiling blend of rich history and cutting-edge modernity, the seaside neighbourhood of Anfa is where Casablanca’s most exclusive and luxurious residences are located.

The historic Moroccan neighbourhood still bears the original name of the port city, which was called Anfa from the time it was founded around the 10th century B.C., up until the 15th century, when its name changed to Casablanca.

“In the 7th century, Anfa was home to a fishing port. It then lost its influence until the period of the French Protectorate,” said Marc Leon, CEO of Christie’s Real Estate Morocco. The French ruled over Morocco from 1912 to 1956, after which Anfa “became one of the most emblematic districts of Casablanca due to its rich and fascinating history, its colonial and Art Deco architecture, its green spaces and the presence of the Royal Golf Anfa Mohammedia, as well as the royal residence,” he said.

The largest city in Morocco, Casablanca is the country’s economic and business capital, but the peaceful residential streets of Anfa offer respite from the hustle and bustle of big city life. The neighbourhood is set between the beachfront and the modern city centre and is known for its historic sites, its hundred-year-old racetrack and its nine-hole golf course. Together with the neighbourhoods of Racine and Gauthier, Anfa forms part of Casablanca’s “Golden Triangle,” offering a mixture of historic and modern homes, primarily villas set amid lush, spacious gardens.

Boundaries

The Anfa neighbourhood runs from the ocean to a small inland hill. It is bounded to the north by the Atlantic Ocean and to the east it extends as far as the city’s railway line and Avenue 2 Mars. To the south, it is bounded by Boulevard Al Qods, and to the west it encompasses the newly developed Casablanca Finance City, extending along the coastline as far as Madame Choual beach.

Price Range

Luxury properties in Anfa range in price from 17,000 Moroccan dirhams (US$1,705) per square meter to 35,000 dirhams per square meter, said Vanessa Bouskila, sales manager at Kensington Luxury Properties Casablanca. The larger the property, the lower the price per square meter, she added. Prices are primarily determined by the property’s location and its views, she said, with seafront properties commanding a premium.

“The most expensive villa currently on the market is listed at US$80 million,” she said, adding that the trophy properties in the neighbourhood were built by famous architects, such as the private Anfa villa designed by French icon Jean Nouvel or the circular Villa Camembert, which was designed in 1962 by German architect Wolfgang Ewerth. Properties with a famous former inhabitant are also in high demand, she said, citing Villa Bolloré, formerly owned by French industrialist Vincent Bolloré.

Housing Stock

Anfa offers a diverse selection of luxury residences, “a combination of old French colonial buildings, traditional Moroccan villas and new modern constructions on large plots of land, most of which have swimming pools,” Leon said. The neighbourhood is also famous for its experimental Art Deco and modernist villas, designed by prominent Moroccan and international architects.

Anfa is divided into four sections, according to Leon. The most exclusive and sought-after residential district is Anfa Supérieur.

Most of the neighbourhood’s new homes have swimming pools.
Courtesy of Kensington Luxury Properties

“Located on a hill near the golf course, the royal residence and the homes of Moroccan notables, it is the most popular area and properties for resale are very rare and therefore very expensive,” he said. The district offers very high levels of privacy and security, he added. “There are no nearby commercial amenities. The area is only residential and isolated from the city. You will not find a single traffic light there.”

Another popular residential area is Anfa Inférieur, “a privileged district at the foot of the hill, delimited by Boulevard André Masset and Boulevard Kennedy,” he said. The neighbourhood also encompasses Anfa Raha, an extension of Anfa which was integrated around 15 years ago and offers properties with particularly large areas of land, starting at 2,000 square meters.

Residents who prefer a more modern milieu are most likely to be drawn to the former site of the city’s old airport, which has been reimagined as a business district called Casablanca Finance City, offering high-end contemporary apartments.

What Makes It Unique

With its easy access to both the seafront and the city centre, Anfa is ideally placed.

“The sea and the corniche with its attractions are a few hundred meters away on foot,” Bouskila said.

Anfa’s Arab League Park is centrally located.
Hans Lucas/AFP via Getty Images

Alongside its uniquely leafy and calm residential streets—where residents can often be seen out for a jog—the neighbourhood offers plenty of green space, including the more than 100-acre Anfa Park, located in Casablanca Finance City, and the centrally located Arab League Park, with its stately row of fountains. The historic Hippodrome Casablanca Anfa was built in 1912, and horses still race along its sandy track.

Historic landmarks include El Hank Lighthouse, which offers spectacular views of the city and sea, Hassan II Mosque, one of the largest in Africa, with space to host over 100,000 worshippers, Mohammed V Square—affectionately known as Pigeon Square in honour of its abundance of the birds—and Casablanca Cathedral, which was built in 1930 and today serves as a cultural centre hosting art exhibitions and events.

Luxury Amenities

“Anfa borders the Atlantic Ocean and the numerous restaurants and private clubs of the Corniche,” Leon said. “On the city side, multiple ultra-modern private medical clinics have been established, which attract local and international patients.” The area also offers some of the city’s finest luxury shopping opportunities, with a wide range of upmarket international brands available in Morocco Mall and the Anfaplace Mall.

“The most popular sport is golf,” Bouskila said. Royal Golf Anfa Mohammedia is popular not only for its rolling greens but also for its restaurant and bar, where club members meet in the evenings, she added.

Who Lives There

With its opulent homes, a high level of security and an emphasis on privacy, Anfa is most popular with business people and politicians, Bouskila said. Over the years, it has served as a meeting point for influential decision makers.

Hassan II Mosque is one of the largest in Africa.
Gamma-Rapho via Getty Images

“The neighbourhood’s history is marked by major international meetings, most notably in 1943 when Franklin Roosevelt, Winston Churchill and the French generals Henri Giraud and Charles de Gaulle outlined the Allied strategy for the post-World War II era,” Leon said.

Notable Residents

Current notable residents include former Minister of Industry, Trade and New Technologies Moulay Hafid Elalamy and his family; President of the General Confederation of Moroccan Enterprises Chakib Laalej; and Steve O’Hana, president of the Morocco-Israel business council, according to Bouskila.

Outlook

Anfa has long commanded high prices thanks to its exclusivity, but in recent years the cost of homes in the historic neighbourhood has soared.

“Since the Covid-19 pandemic, prices have increased—they have never been so high,” Bouskila said. Strong demand for the limited housing stock in Anfa ensures that prices remain elevated in comparison with other areas of the city.

“Luxury products behave the same way around the world,” she said. “Crisis does not impact the price of a Hermès bag or a Ferrari.”



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Georgetown agent Jamie Peva blends history and real estate on Instagram, turning local stories into a powerful sales strategy.

By
Wed, Aug 26, 2026 5 min

On a recent morning in Georgetown—Washington, D.C.’s oldest neighborhood—real-estate agent Jamie Peva strode down leafy N Street, brimming with historical tidbits.

Jackie Kennedy once lived on the street, he said. So did Ben Bradlee, former executive editor of the Washington Post, along with a former Miss America and a powerful U.S. Senator. Bradlee’s widow, author Sally Quinn, and Eric Schmidt, former CEO of Google, own stately homes there.

“I’ve seen a picture of Lyndon Johnson coming out of this house,” said Peva, passing a Federal-style brick mansion. “Also, the Beatles went to a lawn party here.”

Peva, a 60-year-old agent with Washington Fine Properties, has sold Georgetown real estate for over three decades, often traversing the neighborhood by bicycle. Of the roughly 2,500 houses in the historic neighborhood, he has been involved in the sale of 460, he estimated. A self-styled historian of the neighborhood, he knows stories behind its houses and their owners going back generations.

With a knack for lively storytelling, he shares his knowledge with some 37,500 Instagram followers, who have made Peva—sporting the bow ties he has worn since boarding school—an unlikely social-media influencer. Many of his followers are locals, and most have no plans to buy or sell real estate—until they do. It is then, according to Peva, that his spirited reels bring him to mind.

“It’s the digital version of a refrigerator magnet,” he said.

After Peva’s first video in November 2023, his eponymous Instagram account sparked a 10% increase in sales volume in the first year, and another 20% the next, he estimated. “It’s been very good for business, there is no question about it,” he said.

But Peva’s posts have also made him a local celebrity. As he walked down N street, the driver of a Mercedes station wagon slowed down to honk and wave. A lady walking a large dark gray dog stopped to ask what he was filming that day (a reel about a Colonial-era bottling plant.) Peva knew the dog from walking his two springers, Jumpy and Peggy-O, in the neighborhood.

“I need to make a video about the pooches of Georgetown,” he mused.

Jamie Peva shooting an upcoming Instagram reel on a historic house on P Street in Georgetown.
Jamie Peva shooting an upcoming Instagram reel on a historic house on P Street in Georgetown.

A growing number of real-estate agents now use social media to sell, and some have millions of followers with reels featuring ultraluxury pads, selling tips or reality TV-style reports on their daily lives. While Peva posts about his listings—and sometimes those of other agents—he mostly focuses on Georgetown history, local businesses and community events, saying his goal is to benefit both his business and the neighborhood.

“If we don’t find something genuinely interesting and worth sharing, we won’t do it,” said Peva’s daughter, Violet Peva, a New York social-media strategist who films, edits and posts his reels. “We cover many topics, not just real-estate information.”

Peva is originally from Connecticut, but has lived in Georgetown for over 30 years, currently in a cottage-style house with a white picket fence. Over the years, Georgetown has changed. The Georgetown Set, a powerful group of Cold War-era residents whose Sunday-night potluck dinners are said to have swayed U.S. policy, has long faded away. The community is still home to high-profile Washingtonians, including a Republican senator and several cabinet members. But it increasingly also attracts technology and finance executives, according to Peva. He now routinely signs nondisclosure agreements, ensuring privacy for wealthy clients. The shift has made him rethink his marketing approach.

“For years, a big part of our Georgetown business was made up of people who maintained a low profile,” he said. Real-estate agents were similarly low-key. Today, curb appeal is more important, he said, and agents are promoting themselves more. “As this change was underfoot, I was thinking that I needed to evolve myself too,” he said.

A street of colorful row houses in Georgetown.
A street of colorful row houses in Georgetown.

Though his own social-media use is mostly limited to following sailing accounts, he asked his daughter to help him post his listings online. Violet, now 26, started coming to D.C. once a month to film his reels. After an early video, on a condominium building called the Elliott, her sister Fern called her to report: “Daddy’s blowing up on Instagram,” Violet recalled. The reel got over 50,000 views. The next two each drew over 300,000. Peva’s most popular post ever, with over 838,000 views, was about the Grateful Dead playing in Georgetown. Sometimes, Peva interviews Georgetowners such as Quinn, the author, or Jamie Stachowski, the owner of a local butcher shop.

Peva’s daughter, Violet Peva, shoots, edits and posts his reels.
Peva’s daughter, Violet Peva, shoots, edits and posts his reels.

Peva, who majored in history in college, now spends up to two hours a day on research, usually in the morning while on his stationery bike. Online, he pores over old newspapers or the Library of Congress website, and he has a collection of articles and books—in and out of print—about Georgetown.

Companies often approach Peva for promotional posts, he said, but he turns them down, feeling that followers would lose interest in constant commercials. One exception is a recent paid post on Mount Vernon, the former home of George Washington. Peva wanted to share its history, he said, and didn’t want to lose the opportunity to another Instagrammer.

Anthony Arend, a professor at Georgetown University, has lived in his current home for 19 years without any plans to sell or buy real estate. But he follows Peva and often likes his posts.

Peva at one of his listings, a 1870s house on Prospect Street.
Peva at one of his listings, a 1870s house on Prospect Street.

“He is very charismatic, he is energetic, and he obviously knows a lot about the community,” said Arend, who has referred house-hunting friends to Peva.

One of Peva’s biggest deals—the $10.5 million sale of a 19th-century Italianate mansion—came after he made two 2024 reels featuring the property. In March, he sold the longtime O Street home of Tim and Jane Matz for $5.8 million after featuring it on his Instagram. Peva had showed them the home 25 years earlier, with Violet in a baby carrier on his back.

Last year, Kate Watts, 49, a digital consultant, called Peva to sell her late father’s three-bedroom house on Q Street; her husband had seen Peva on Instagram. In an October reel, Peva praised the architecture of the house, designed by modernist Hugh Newell Jacobsen. Halfway through, he mentioned an open house the next day, ending with an upbeat: “Did I also mention this house is for sale? $3.75 million!” The reel got 27,000 views, the open house was packed, and the buyers made an offer at the list price on the same day.

Peva often travels around Georgetown by bicycle.
Peva often travels around Georgetown by bicycle.