Rocket Stock Is the New Meme Trade. Move Over, GameStop.
Rocket, the parent of Quicken Loans, has surged 28% this week.
Rocket, the parent of Quicken Loans, has surged 28% this week.
The individual investors that powered GameStop Corp.’s meteoric rise have a new target: Rocket Cos., the parent company of Quicken Loans.
Shares of the mortgage lender surged 28% since the end of last week. Nearly 377 million shares traded hands on Tuesday alone, more than a 10-fold increase from the previous day. After surging 71% on Tuesday, the stock lost some steam on Wednesday, falling 33%, or $13.59, to $28.01.
Like GameStop, Rocket is heavily shorted. As of this week, 46% of its shares available for trading were being shorted by investors betting the price would fall, according to S3 Partners, a data-analytics firm. That was up from about 33% in late January and 17% in mid-September, according to FactSet.

Trading of Rocket shares was halted several times this week because of its volatility.
Individual investors on WallStreetBets, the Reddit community that gave birth to GameStop’s rise, have been encouraging each other to buy the stock in recent days and sharing evidence of their own massive gains. They have relished in the company’s name——Rocket——an apt one for their goal of higher prices.
“The $RKT is fueled and ready for liftoff,” one user wrote early this week.
The company stock symbol, RKT, was mentioned in nearly 16,000 Reddit comments on Tuesday, according to data from TopStonks.com, a website that tracks equities mentioned on Reddit. That is up from just over 6,000 on Monday and less than 1,000 on most days last week.

Rocket announced last week it would pay a one-time dividend of $1.11 per share later this month, citing its “highly profitable and capital light business model.” Some investors saw the move as a way to fend off short sellers. Short sellers are obliged to pay any dividends to the broker they borrowed shares from.
The company’s excess capital at the end of the fourth quarter made the dividend possible, Rocket CEO Jay Farner said at a conference Wednesday morning.
“We were pretty proud to be able to offer that to our shareholders,” Mr Farner said. “We think more of dividends as special dividends because we want that flexibility to make the right investment for the long-term growth of the organisation.”
Rocket has other upsides. Rising mortgage rates are boosting earning potential for mortgage lenders just as the crucial spring home-selling season kicks off. The average rate on the 30-year fixed-rate mortgage rose to 2.97% recently, its highest level since August.
Detroit-based Rocket is the largest mortgage lender in the U.S., according to research firm Inside Mortgage Finance. Its $323 billion in home loans in 2020 easily surpassed the $221 billion originated by its closest competitor, Wells Fargo & Co. Its large size and strong brand—it ran two Super Bowl commercials—set it apart from other non-bank lenders.

Before Rocket’s blastoff, shares of nonbank mortgage lenders had done little to impress investors in recent months. Some of the lenders that listed their shares on the public market in recent months significantly downsized their offerings. Some never made it to market because of tepid investor interest.
Shares of Rocket hadn’t strayed too far from their listing price of $18 in the seven months since the company’s IPO. The stock soared to more than $31 in its first month but quickly returned to near $20.
The first sign of liftoff came late last week, when Rocket reported impressive fourth-quarter results. Shares rose almost 10% on Friday. The news of a sizable dividend prompted Rocket’s initial jump in stock price, said KBW analyst Bose George.
“The initial move made some sense, but since then, fundamentals haven’t been driving it,” Mr George said. “It’s other factors that we have a harder time assessing.”
Shortly before its public-market debut last summer, Rocket announced an ambitious expansion target: cornering 25% of the mortgage market over the next decade. Its market share currently stands at about a third of that, according to Inside Mortgage Finance.
Rocket said last week that its mortgage originations more than doubled in 2020. It said it expects continued high origination levels despite weakening margins.
The amount lenders earn when they sell each loan has started to drop. Quicken’s gain-on-sale margin was 4.41% in the fourth quarter, down from the third quarter but well above the 3.41% it recorded a year earlier. It expects its first-quarter margin to be between 3.6% and 3.9%.
Cleveland Cavaliers owner Dan Gilbert helped found Quicken Loans in the 1980s and still holds the majority of its shares.
Ali Habhab has watched the stock’s recent ride with interest but doesn’t plan to sell his shares any time soon. Mr. Habhab, who is 25 years old, instead hopes his returns will bring him closer to his goal of retiring at 40. He bought 1,000 shares in Rocket shortly after the company’s IPO in August.
Mr. Habhab, who works in automotive manufacturing, said he was familiar with Quicken Loans long before parent company Rocket decided to go public. Mr. Habhab lives in Detroit, where Rocket is based, and has friends who started careers at the company or one of its subsidiaries.
“With all that factored in, it was a no-brainer to put some of my money where it belongs and where it will grow,” Mr Habhab said.
Another major nonbank mortgage lender, UWM Holdings Corp. is up 27% so far this week.
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Nvidia’s earnings will test Wall Street’s confidence in the AI boom.
Chip makers are fighting to assure investors that the artificial-intelligence boom is racing forward. Wall Street might not believe it until Nvidia’s NVDA -0.98%decrease; down pointing triangle Jensen Huang says so.
When Huang steps up to the mic for his company’s earnings call Wednesday, he will have the world’s attention. What he says about Nvidia’s present will preview the future of AI, dictate the path forward for a tech-crazed stock market and influence an American economy increasingly tethered to hopes that the boom won’t go bust.
The $5 trillion chip maker has provided the key building blocks for AI since the launch of ChatGPT in 2022 set off a race for dominance among OpenAI, Anthropic and established Silicon Valley giants. Now, as Nvidia backstops sprawling data-center projects and an exotic money pipeline to boost chip demand, the company’s influence is arguably bigger than ever.
But there are signs of trouble ahead. Political pushback to AI is growing. A bond selloff propelled borrowing costs to their highest levels in years. The hyperscalers that include some of Nvidia’s key customers—once cash-printing machines—are relying more on debt. OpenAI recently told investors its revenue rose by a tepid 18% in the second quarter while its losses deepened.
Nvidia is increasingly stepping in to shore up potential weak points across the market. Earlier this month, the company teamed up with six of Wall Street’s biggest firms on a $500 billion AI-financing plan, pledging to backstop lending to customers that can’t afford its chips otherwise. The chip maker last week also took a stake in Cloverleaf Infrastructure, which arranges power for data centers, and struck a $6 billion deal with startup Poolside aimed at developing a powerful open-weight AI model.
After watching shares in other chip makers and the so-called Magnificent Seven tech companies swing wildly in recent months, Wall Street is hoping Nvidia can beat expectations—again. The countdown is on.
“It’s kind of becoming more and more like the World Cup final than the Super Bowl at this point,” said Brian Mulberry, chief market strategist at Zacks Investment Management. “It’s just gotten to be that big.”
The company has smashed analysts’ earnings estimates for each of the 14 quarters since the AI boom kicked into high gear. Nvidia posted 210% annual growth in net income in its last three-month period, according to FactSet, making Wall Street’s 126% projection look pedestrian.
Expectations for a blowout second quarter have risen rapidly over the course of this year. All Nvidia will have to do to beat this target: outrun 95% annual earnings growth to more than $51.5 billion. Analysts project the chip maker will report record sales of $92 billion for the period, up from a forecast of $78 billion at the start of this year.
In July, big-tech earnings sparked volatility. Concerns about runaway capital spending spread across the sector after Alphabet’s and Tesla’s results, driving a $890 billion wipeout that contributed to the unwind of hedge fund Situational Awareness. Microsoft posted the largest one-day gain in market capitalization by any company, ever, after a quarter proving that it could still show investors the money. SpaceX rocketed higher after a record-breaking initial public offering, only to see $1 trillion in value evaporate.
Surging memory prices and borrowing costs have fueled fears that those and other companies will be unable to keep plowing more money into supplies including Nvidia chips. Shaia Hosseinzadeh, founder of OnyxPoint Global Management, has recently bought dips in AI-infrastructure stocks when Wall Street has strained to absorb massive debt issued by Silicon Valley.
“The macro data is really quite robust,” he said. “Of course, there’s a level at which everything breaks.”
Investors have kept pumping money into the AI trade despite concerns around chip consumers—and to the benefit of chip producers. That is why Nvidia’s outlook for semiconductor demand could send ripples through counterparts such as Micron Technology and Sandisk, developers of the data centers in which their chips reside, and a supply chain of power producers, contractors and other specialists that underpin the globe-spanning AI build-out.
“We joke internally that we’re all Nvidia analysts now,” said David Lefkowitz, head of U.S. equities at UBS Global Wealth Management.
The irony is that investors have tended to sell Nvidia stock immediately after blockbuster earnings, with shares falling each trading session after its four past quarterly reports. Some are betting that will be the case this time around, too.
The options market is pricing in a 5.3% swing, higher or lower, in Nvidia shares during the session following earnings, according to Option Research & Technology Services. That is higher than the 4.8% average move in Nvidia’s stock over the last 12 months after the company reports quarterly results.
In recent days, some of the most actively traded Nvidia options have been put contracts tied to the stock falling from its Friday value of $214.75 to $205 and $210 apiece, according to Cboe Global Markets data. Put options give the right to sell a stock by a set price and typically represent a bearish wager.
Many analysts remain optimistic. Frank Lee, global head of tech hardware and semiconductor research at HSBC Global Investment Research, recently raised his price target for Nvidia shares to $360 from $325, citing, among other things, Nvidia’s strategic partnerships with suppliers and its role as a top contributor to open-source AI.