Worried about new acquisitions filling up your home this holiday? Here, organisational experts share tips to jettison old, unwanted items—whether you’re motivated by profit, charity or sheer exhaustion.
2 min
SMUG MINIMALISTS often tout the “one in, one out” rule, a clutter-control practice that involves removing one item from your home any time you add another. But during the amped-up accumulation of the holidays, even typically type-A housekeepers can find themselves derailed and searching for ways to cull the excess. “So much stuff is coming into our homes this time of year, along with pressure to be jolly,” said Chicago-based professional organiser Sarah Parisi of the Clutter Curator. “It’s a natural time to declutter.”
To help expedite the process, here she and other home experts share tips for deaccessioning effectively.
Prioritize. “The biggest question I ask my clients is what’s worth their time,” said Washington, D.C.-based decluttering expert Jenny Albertini. “Identify which pieces offer the highest return and focus your efforts on [selling] those.”
Local auction houses or upscale online décor marketplaces—like Incollect, 1stDibs or Chairish—are Albertini’s go-to for unloading particularly valuable furnishings. For everything else, New York-based interior designer Amy Lau prefers Facebook Marketplace. “It’s quick and commission-free,” she said—and though managing the selling process can be laborious, the payoff is usually worth it.
Craving a truly clean slate? Check EstateSales.org to find a house-clearing company to prep your home for a monster tag sale. “They’ll keep a percentage of the profit,” explained Albertini. “But you do much less work.”
“The best way to get rid of stuff is whatever gets it out of your house fastest—usually donation,” said Dallas-based decluttering expert Dana K. White. For that reason, she encourages clients to think of organisations like the Salvation Army as service providers—and not to get hung up on which charity feels like a “just-right” match. Start with local homeless shelters, churches or Goodwill, which is as “ubiquitous as Starbucks” and a “good option for generalised donations,” Albertini said. Animal shelters sometimes accept odds and ends—like pillows and bedding—that other organisations won’t.
If you’re ready to part with an item but believe someone else could cherish it, steer toward organisations like Humble Design. This nonprofit—which operates in Chicago, Cleveland, Detroit, San Diego and Seattle—collects donated furniture and household items either by drop-off or pick-up and stores the goods in their warehouse. Humble’s designers and volunteers later “shop” the warehouse to furnish homes for families emerging from homelessness. Similarly, to keep reusable household items from landing in landfills, Habitat for Humanity’s ReStores accept used furniture, appliances, housewares and building materials and resell them to the public at discount, using the profits to build affordable housing worldwide.
Does decluttering seem like just another chore? For clients who are loath to add another item to their to-do list, Albertini recommends OfferUp, a classified service akin to Facebook Marketplace that requires fewer fussy photos and descriptions. She also likes the consignment site Kaiyo; it will pick up, store, clean and deliver your furniture to its eventual buyer for a percentage of the sale price. For anything leftover, hire a hauling service like 1-800-Got-Junk, Dolly or Junk King, which do 100% of the heavy lifting for you. Bottom line, says Lau: “If you don’t love it or use it, lose it.”
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With US$40 million already committed, the Global Talent Fund is attracting investor attention with a strategy focused on building globally scalable consumer brands alongside high-profile talent.
2 min
A new investment fund targeting celebrity-founded consumer brands has secured US$40 million in commitments and is rapidly approaching its US$50 million fundraising target, signalling growing investor appetite for alternative opportunities beyond traditional asset classes.
The Global Talent Fund, which has a maximum raise of US$100 million, focuses on building and investing in consumer businesses alongside celebrities, athletes, and influential personalities who play an active role as co-founders rather than simply endorsing products.
The strategy is based on the belief that changes in consumer behaviour, particularly the rise of social media and digital engagement, have fundamentally altered how brands are built and scaled.
GTF founding partner Jeremy Hunt, who is helping lead the fund’s strategy, said consumers increasingly feel connected to personalities they follow online and are more willing to support products developed by those individuals.
“Consumers are searching for content to engage with, and when a celebrity they like or follow takes them on the journey of creating a product or brand, they genuinely feel part of that process,” he said.
The fund is targeting high-growth consumer sectors including wellness, hydration, beauty and recovery, areas Hunt believes continue to benefit from strong global demand and ongoing innovation.
Rather than backing celebrity endorsement deals, the fund is seeking businesses where talent is deeply involved in product development, brand creation and long-term growth.
According to Hunt, authenticity remains one of the biggest differentiators between successful celebrity-backed brands and those that fail.
“The consumer can see clearly if someone is simply being paid to promote a product,” he said. “The winners are typically the brands where the celebrity has genuinely helped build the business from the ground up.”
The model has attracted support from several prominent Australian investors and business families, reflecting broader interest in alternative investments with global growth potential.
Hunt said consumer brands offered a level of tangibility that many investors found appealing.
“Consumer brands are what we touch, feel, smell and taste every day,” he said. “Our investors understand the growth potential in the model, but they also want to be part of the journey.”
The fund’s rapid progress towards its fundraising target comes amid growing recognition that celebrity influence, when combined with strong commercial execution and scalable business models, can create significant enterprise value.
With several high-profile celebrity-founded businesses generating billion-dollar exits in recent years, supporters of the strategy believe the opportunity remains in its early stages.
