Warren Buffett’s longtime deputy showed that rising to the top isn’t everything
3 min
Charlie Munger was Robin to Warren Buffett’s Batman, a business equivalent of the Edge rocking with the Bono of investing.
Munger, who died Tuesday at age 99, played one of the toughest roles in the corporate (or any) world: No. 2.
Succeeding as second in command takes a rare blend of confidence and humility, say people who’ve done it. The consummate right-hand person must be devoted to organisational success while accepting that someone else’s star will always shine brighter.
At a time when many American workers are reconsidering whether the race to the top is worth running at all, Munger’s apparent satisfaction with being the ultimate sidekick could be a model.
It helped that Warren and Charlie, as the duo was known, shared a personal friendship. And being a wingman is presumably more fun when you’re a billionaire, as Munger was. Most important, say those who knew him: Munger knew he was respected and appreciated.
Buffett made sure of it.
Harry Kraemer, former chief executive of the healthcare company Baxter International, recalls a conversation with Buffett at a CEO gathering around the year 2000: “I said, ‘Boy, you’ve got an amazing track record.’ And he goes, ‘It isn’t just me. Never mention my name without Charlie’s.’”
In a recent annual letter, Buffett wrote: “I never have a phone call with Charlie without learning something.”
There aren’t many pairs like Buffett and Munger. An analog might be the late Canadian telecom mogul Ted Rogers and his longtime lieutenant, Phil Lind, who died in August at age 80. Robert Brehl, who co-wrote Lind’s 2018 memoir, “Right Hand Man,” says loyalty is essential to a relationship like Rogers-Lind or Buffett-Munger.
Having complementary strengths and interests helps ward off resentment, Brehl adds.
“You have to have the yin and yang,” he says. “Ted wouldn’t have been as effective without Phil, and the same thing with Warren and Charlie.”
Before meeting Buffett, Munger was already a professional success. He served in World War II, went to Harvard Law School and co-founded a law firm, Munger, Tolles & Olson, where his name was first on the door.
Even though his results as an investor were strong, over time, he realised he could be more successful—and happier—in a partnership. Understanding his own shortcomings contributed to his willingness to become Buffett’s running mate, he has said. He rejected Buffett’s initial overtures before agreeing to come aboard.
“It took me a long time to wise up that [Buffett] had a better way of making a living than I did,” Munger told CNBC in 2021. “But he finally convinced me that I was wasting my time.”
Not that it was easy to set aside his ego to take the No. 2 role and play to what his No. 1 needed. Buffett was Berkshire Hathaway’s public face and larger-than-life persona. Munger seemed to relish his freedom from talking to reporters and investors. In the background, he could be sharper, more direct and funnier.
The durability of the Buffett-and-Munger duo act stemmed, in part, from a shared intellectual curiosity, a measure of humility—for billionaires, anyway—and willingness to learn from their mistakes.
“I constantly see people rise in life who are not the smartest, sometimes not even the most diligent, but they are learning machines,” Munger said in his commencement address to the University of Southern California’s law school in 2007. “They go to bed every night a little wiser than they were when they got up and, boy, does that help, particularly when you have a long run ahead of you.”
Savvy runners also know it can be best to let someone else take the lead to break the wind. A certain type of person prefers to run second, says social psychologist Tessa West, who is studying people she calls “runners up” for a forthcoming book.
“Once you get to a certain level of power, you realize that that top position doesn’t necessarily come with more influence—it just comes with more publicity and a lot more reputational risk,” she says. “The way I see it, Munger got to have his cake and eat it too. He had status without all the headaches.”
He also had a life outside of Berkshire and Buffett. One of Munger’s pet projects was a quest to design the perfect college dormitory.
He’ll be remembered as the consummate consigliere, but that wasn’t his whole identity.
—Geoffrey Rogow contributed to this article.
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With US$40 million already committed, the Global Talent Fund is attracting investor attention with a strategy focused on building globally scalable consumer brands alongside high-profile talent.
2 min
A new investment fund targeting celebrity-founded consumer brands has secured US$40 million in commitments and is rapidly approaching its US$50 million fundraising target, signalling growing investor appetite for alternative opportunities beyond traditional asset classes.
The Global Talent Fund, which has a maximum raise of US$100 million, focuses on building and investing in consumer businesses alongside celebrities, athletes, and influential personalities who play an active role as co-founders rather than simply endorsing products.
The strategy is based on the belief that changes in consumer behaviour, particularly the rise of social media and digital engagement, have fundamentally altered how brands are built and scaled.
GTF founding partner Jeremy Hunt, who is helping lead the fund’s strategy, said consumers increasingly feel connected to personalities they follow online and are more willing to support products developed by those individuals.
“Consumers are searching for content to engage with, and when a celebrity they like or follow takes them on the journey of creating a product or brand, they genuinely feel part of that process,” he said.
The fund is targeting high-growth consumer sectors including wellness, hydration, beauty and recovery, areas Hunt believes continue to benefit from strong global demand and ongoing innovation.
Rather than backing celebrity endorsement deals, the fund is seeking businesses where talent is deeply involved in product development, brand creation and long-term growth.
According to Hunt, authenticity remains one of the biggest differentiators between successful celebrity-backed brands and those that fail.
“The consumer can see clearly if someone is simply being paid to promote a product,” he said. “The winners are typically the brands where the celebrity has genuinely helped build the business from the ground up.”
The model has attracted support from several prominent Australian investors and business families, reflecting broader interest in alternative investments with global growth potential.
Hunt said consumer brands offered a level of tangibility that many investors found appealing.
“Consumer brands are what we touch, feel, smell and taste every day,” he said. “Our investors understand the growth potential in the model, but they also want to be part of the journey.”
The fund’s rapid progress towards its fundraising target comes amid growing recognition that celebrity influence, when combined with strong commercial execution and scalable business models, can create significant enterprise value.
With several high-profile celebrity-founded businesses generating billion-dollar exits in recent years, supporters of the strategy believe the opportunity remains in its early stages.
