Meet the Woman Taking the ‘Blood Sport’ out of Buying a Coveted Hermès Birkin Bag
By SHIVANI VORA
Fri, Feb 16, 2024 9:32am
4 min
4 min
The impetus for Judy Taylor to start her luxury handbag and jewellery resale company Madison Avenue Couture dates back to her career in investment banking more than two decades ago. At the time, she was an avid shopper for high-end clothing and had built a sizeable collection of corporate wear from designer labels.
Taylor eventually took an extended break from banking to travel the world and decided to sell the clothing on eBay.
“I was surprised at the money I netted by selling these used items and realized the potential of the online resale market,” Taylor says. “Not being someone to let an opportunity pass, I began to buy and sell new and almost new luxury clothing, shoes and handbags and saw how much they were in demand.”
Courtesy of Madison Avenue Couture
Her homespun venture quickly grew into a full-fledged profitable business, and in 2010, she established Madison Avenue Couture. Today, the brand bills itself to be the largest online independent reseller of new and never-worn Hermès holy grail bags, primarily Birkins and Kellys that are nearly impossible to find. It also sells a selection of pre-owned collectible and vintage Hermès, Chanel, Goyard, and Louis Vuitton bags, Hermès and Chanel jewellery, and accessories and sought-after fine jewellery.
Taylor says that her company enables any consumer with the means to buy highly in-demand goods.
“You can’t just go into Hermès and buy a Birkin because there usually aren’t any available, and if they are, customers are limited to buying two bags a year,” she says. “Chanel has also limited purchases since Covid, and other brands have imposed restrictions.”
According to Taylor, these tactics have increased market demand and have enabled luxury labels to increase their prices. However, since supply cannot meet demand, consumers are increasingly reaching out to the resale market, including her company, for these items.
“Our business continues to grow, and we have an extensive network to source handbags and jewellery,” Taylor says. “Unlike much of the traditional resale market, our items are primarily new and never used and carry a premium over [the] retail price.”
Taylor, 59, speaks with Penta about her company and the luxury resale market overall.
Can you talk about how the luxury resale market for handbags and jewelry has evolved in recent years, especially since the pandemic?
About three weeks into the pandemic, we started getting orders. They were slow at first but then accelerated.
With retail stores closed and travel restricted, people turned online to shop. The only place to purchase new Hermès and Chanel handbags was online and from dealers on the secondary market. They became comfortable with buying these brands online. Sales increased by 60% in 2020 and doubled in 2021, compared to the prior years. Even after the brand boutiques opened and travel resumed, online sales continued their momentum. Our sales quadrupled from 2019 to 2023.23.
Who are your customers, and have they changed over the years?
Our clients are primarily those who have disposable income and love to spend it on beautiful things. Partners of hedge funds, investment bankers and law firms, self-made entrepreneurs, physicians and dentists, celebrities and socialites represent the bulk. But we always have the aspiring—those for whom buying a Birkin or Kelly is a bit of a financial stretch.
What are the advantages of buying a resale bag or piece of jewellery?
Hermès and Chanel do not offer their handbags online. While Hermès.com may offer one or a few small bags on occasion, they are sold out in seconds. The same goes for branded jewellery, notably Van Cleef & Arpels. Try purchasing a popular VC&A Alhambra piece online or in one of their stores to take home immediately—it is almost impossible.
Madison Avenue Couture
The second is ease of purchase. Hermès has made getting a holy grail bag almost a “blood sport.” The machinations that someone goes through to get a Birkin or Kelly are anxiety-producing for most. First, you need to find a friendly sales associate. Then, a profile must be built, which involves spending on Hermès goods that are not leather handbags. The more the spend, the greater the chance of getting a handbag. Expensive furniture, fine jewelry, and watches have the greatest sway. Scarves or a pair of shoes won’t bat an eyelash. The amount needed to be spent is unknown, but we’ve heard it could be significantly more than the price of the bag. Plus, there is no guarantee that it will result in getting the bag of your dreams.
In the secondary market, you can pick the bag of your dreams without the hassle and stress of building a profile.
How do you source your items, and how are you able to guarantee their authenticity?
We purchase from individuals and other handbag dealers primarily. We usually get the original store receipt or a copy of it for most bags we purchase, which establishes provenance. Regardless of having the receipt or not, every bag goes through in-house and third-party authentication. We chose who we believe to be the best independent authenticators of Hermès and Chanel, which is where we find the most counterfeits.
What are some of the most in-demand brands and items for buyers who can afford them?
Hermès and Chanel handbags are generally in demand by professional and affluent women and men who give them as gifts. Goyard is popular because it evokes quiet luxury. In jewelry, we see the greatest demand is for Van Cleef & Arpels pieces, particularly the Alhambra series.
What advice do you have for people who want to find a specific piece from a source outside of the brand itself?
We recommend that people purchase only from dealers who guarantee authenticity and have a history of selling only authentic bags.
Furthermore, rely on a reseller that has its inventory on hand like us. We have already checked the condition, verified authenticity, and confirmed availability. Marketplaces, which aggregate different vendors, cannot know for certain if an item is available, in the stated condition or authentic. (Some authenticate after the item is sold, which delays getting the item.) Resellers that do not have an item in stock will source it, which can take weeks and may not be in the condition described.
This interview has been edited for length and clarity.
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Chip makers are fighting to assure investors that the artificial-intelligence boom is racing forward. Wall Street might not believe it until Nvidia’s NVDA -0.98%decrease; down pointing triangle Jensen Huang says so.
When Huang steps up to the mic for his company’s earnings call Wednesday, he will have the world’s attention. What he says about Nvidia’s present will preview the future of AI, dictate the path forward for a tech-crazed stock market and influence an American economy increasingly tethered to hopes that the boom won’t go bust.
The $5 trillion chip maker has provided the key building blocks for AI since the launch of ChatGPT in 2022 set off a race for dominance among OpenAI, Anthropic and established Silicon Valley giants. Now, as Nvidia backstops sprawling data-center projects and an exotic money pipeline to boost chip demand, the company’s influence is arguably bigger than ever.
But there are signs of trouble ahead. Political pushback to AI is growing. A bond selloff propelled borrowing costs to their highest levels in years. The hyperscalers that include some of Nvidia’s key customers—once cash-printing machines—are relying more on debt. OpenAI recently told investors its revenue rose by a tepid 18% in the second quarter while its losses deepened.
Nvidia is increasingly stepping in to shore up potential weak points across the market. Earlier this month, the company teamed up with six of Wall Street’s biggest firms on a $500 billion AI-financing plan, pledging to backstop lending to customers that can’t afford its chips otherwise. The chip maker last week also took a stake in Cloverleaf Infrastructure, which arranges power for data centers, and struck a $6 billion deal with startup Poolside aimed at developing a powerful open-weight AI model.
After watching shares in other chip makers and the so-called Magnificent Seven tech companies swing wildly in recent months, Wall Street is hoping Nvidia can beat expectations—again. The countdown is on.
“It’s kind of becoming more and more like the World Cup final than the Super Bowl at this point,” said Brian Mulberry, chief market strategist at Zacks Investment Management. “It’s just gotten to be that big.”
The company has smashed analysts’ earnings estimates for each of the 14 quarters since the AI boom kicked into high gear. Nvidia posted 210% annual growth in net income in its last three-month period, according to FactSet, making Wall Street’s 126% projection look pedestrian.
Expectations for a blowout second quarter have risen rapidly over the course of this year. All Nvidia will have to do to beat this target: outrun 95% annual earnings growth to more than $51.5 billion. Analysts project the chip maker will report record sales of $92 billion for the period, up from a forecast of $78 billion at the start of this year.
In July, big-tech earnings sparked volatility. Concerns about runaway capital spending spread across the sector after Alphabet’s and Tesla’s results, driving a $890 billion wipeout that contributed to the unwind of hedge fund Situational Awareness. Microsoft posted the largest one-day gain in market capitalization by any company, ever, after a quarter proving that it could still show investors the money. SpaceX rocketed higher after a record-breaking initial public offering, only to see $1 trillion in value evaporate.
Surging memory prices and borrowing costs have fueled fears that those and other companies will be unable to keep plowing more money into supplies including Nvidia chips. Shaia Hosseinzadeh, founder of OnyxPoint Global Management, has recently bought dips in AI-infrastructure stocks when Wall Street has strained to absorb massive debt issued by Silicon Valley.
“The macro data is really quite robust,” he said. “Of course, there’s a level at which everything breaks.”
Investors have kept pumping money into the AI trade despite concerns around chip consumers—and to the benefit of chip producers. That is why Nvidia’s outlook for semiconductor demand could send ripples through counterparts such as Micron Technology and Sandisk, developers of the data centers in which their chips reside, and a supply chain of power producers, contractors and other specialists that underpin the globe-spanning AI build-out.
“We joke internally that we’re all Nvidia analysts now,” said David Lefkowitz, head of U.S. equities at UBS Global Wealth Management.
The irony is that investors have tended to sell Nvidia stock immediately after blockbuster earnings, with shares falling each trading session after its four past quarterly reports. Some are betting that will be the case this time around, too.
The options market is pricing in a 5.3% swing, higher or lower, in Nvidia shares during the session following earnings, according to Option Research & Technology Services. That is higher than the 4.8% average move in Nvidia’s stock over the last 12 months after the company reports quarterly results.
In recent days, some of the most actively traded Nvidia options have been put contracts tied to the stock falling from its Friday value of $214.75 to $205 and $210 apiece, according to Cboe Global Markets data. Put options give the right to sell a stock by a set price and typically represent a bearish wager.
Many analysts remain optimistic. Frank Lee, global head of tech hardware and semiconductor research at HSBC Global Investment Research, recently raised his price target for Nvidia shares to $360 from $325, citing, among other things, Nvidia’s strategic partnerships with suppliers and its role as a top contributor to open-source AI.
