Neglecting day-to-day financial health is often why people struggle to achieve their savings goals—financial self-checkup can help
3 min
In making financial goals for the new year, the approach many people tend to take is to go big. In doing so, they might be missing the small picture.
“These smaller goals become your true financial foundation, a solid base that is crucial for your financial success, especially when you start reaching and planning for the larger goals in life,” said Michaela McDonald, a financial-advice expert at Albert, a finance app.
Ms McDonald says many of her clients have asked for advice to help them achieve lofty financial objectives, but neglecting day-to-day financial health is often the reason people struggle to accomplish even half of their savings goals throughout the year.
For many, 2020 has been exhausting, so it might be tempting to write off little expenses and fees to eschew another headache. But small amounts can matter—here’s how to find and look at the tiny corners of your financial life without getting overwhelmed.
Joy Liu, a financial trainer at the Financial Gym, recommends tracking down all your accounts and debts—even the small ones.
“Sometimes, we can unintentionally have little accounts everywhere, so it might be a good indicator that you may need to streamline,” said Ms Liu.
Consolidating accounts can prevent you from being charged a maintenance fee on an account with a small amount that doesn’t meet balance requirements. Americans paid an average fee of $15.50 for not meeting the minimum amount for their interest checking accounts this year, according to Bankrate.com.
Tracking down small debts is crucial to your financial well-being as well. Ms Liu says the best way to do that is by pulling a full credit report to see if you have any unpaid debts. To order a free credit report, visit annualcreditreport.com. Federal law allows one free credit report from Equifax, Experian, and TransUnion a year.
“From there, it’s just opening that stack of unopened mail to track down the other stuff,” she said.
A popular way to save on a bit of interest is to take advantage of 0% offers for a new credit card or balance transfer. These promotions often require a transfer fee, then for a set number of months interest won’t be charged.
If you have taken out any 0% offers on a credit card on another type of loan in the last 12 months, even for a small amount, pay attention when those promotional periods end. There might also be an annual fee for the cards you didn’t have to pay when you initially signed up.
“Make sure you have a plan to either have it paid off by that time or maybe do a balance transfer without being charged interest unintentionally,” said Ms Liu.
Perform an audit of your subscriptions, especially the ones which will increase in price in the new year. Some of the most pernicious monthly charges are from apps and free-trials that people forget to cancel or pause.
These charges can quickly add up monthly and prevent people from making headway on their financial goals.
Tracking small expenses can be time-intensive. There is the traditional way of printing out your credit card statements and highlighting all small expenses under a certain threshold, but it might be easier to let a money app or spreadsheet do the work.
Keep track of small fees as well, for banking and investment accounts. Ms McDonald encourages people to enrol in autopay for bills and other monthly expenses to avoid late fees.
Whether you are using a low-fee robo adviser or a human adviser, check in on whether the management fees or account minimums will change in the new year and whether the difference is worth comparison shopping. If you have been paying a “teaser” fee to try out a new adviser or product, evaluate the results to see if you want to stay with it.
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With US$40 million already committed, the Global Talent Fund is attracting investor attention with a strategy focused on building globally scalable consumer brands alongside high-profile talent.
2 min
A new investment fund targeting celebrity-founded consumer brands has secured US$40 million in commitments and is rapidly approaching its US$50 million fundraising target, signalling growing investor appetite for alternative opportunities beyond traditional asset classes.
The Global Talent Fund, which has a maximum raise of US$100 million, focuses on building and investing in consumer businesses alongside celebrities, athletes, and influential personalities who play an active role as co-founders rather than simply endorsing products.
The strategy is based on the belief that changes in consumer behaviour, particularly the rise of social media and digital engagement, have fundamentally altered how brands are built and scaled.
GTF founding partner Jeremy Hunt, who is helping lead the fund’s strategy, said consumers increasingly feel connected to personalities they follow online and are more willing to support products developed by those individuals.
“Consumers are searching for content to engage with, and when a celebrity they like or follow takes them on the journey of creating a product or brand, they genuinely feel part of that process,” he said.
The fund is targeting high-growth consumer sectors including wellness, hydration, beauty and recovery, areas Hunt believes continue to benefit from strong global demand and ongoing innovation.
Rather than backing celebrity endorsement deals, the fund is seeking businesses where talent is deeply involved in product development, brand creation and long-term growth.
According to Hunt, authenticity remains one of the biggest differentiators between successful celebrity-backed brands and those that fail.
“The consumer can see clearly if someone is simply being paid to promote a product,” he said. “The winners are typically the brands where the celebrity has genuinely helped build the business from the ground up.”
The model has attracted support from several prominent Australian investors and business families, reflecting broader interest in alternative investments with global growth potential.
Hunt said consumer brands offered a level of tangibility that many investors found appealing.
“Consumer brands are what we touch, feel, smell and taste every day,” he said. “Our investors understand the growth potential in the model, but they also want to be part of the journey.”
The fund’s rapid progress towards its fundraising target comes amid growing recognition that celebrity influence, when combined with strong commercial execution and scalable business models, can create significant enterprise value.
With several high-profile celebrity-founded businesses generating billion-dollar exits in recent years, supporters of the strategy believe the opportunity remains in its early stages.
