Following the successful launch of its Palais Collection, MAISON de SABRÉ has unveiled a new modular handbag system offering more than 720 styling combinations.
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Australian luxury bag and accessories brand MAISON de SABRÉ has unveiled The Trio Collection, a new handbag concept centred on personalisation, interchangeable styling and the brand’s signature bold use of colour.
The launch follows the highly successful launch of the brand’s Palais Collection, which marked a new chapter for MAISON de SABRÉ with its use of butter-soft calf leather, dual-tone carryalls and elevated craftsmanship designed to blend luxury with functionality.
Now, the brand is taking a more playful and customisable direction.
The Trio Collection centres around The Soft Trio, a softly structured leather crossbody crafted from a single piece of full-grain European leather using a stitch-free trifold construction.
The collection also introduces interchangeable accessories including The Utility Strap, The Twist Handle and the limited-edition Bow Padlock Charm, allowing wearers to style the bag in more than 720 different combinations.
At a time when luxury fashion houses are increasingly leaning into personal expression and collectability, MAISON de SABRÉ’s latest release feels designed for customers who want one bag to shift across moods, outfits and occasions rather than sit quietly in a wardrobe.
For the first time, the brand has also introduced its vivid dual-tone colour combinations across an entire collection, including new shades Daisy Yellow and Brick Red alongside pairings such as Dove Sky, Candy Plum and Daisy Matcha.
“The Trio Collection is designed as a system of infinite possibilities,” said Omar Sabré, co-founder and creative director of MAISON de SABRÉ.
“It’s crafted to adapt, to transform and to carry with purpose – crafting a new approach to longevity through design.”
The collection continues the brand’s sustainability focus, with every piece crafted using DriTan™ leather technology sourced from LWG Gold-Rated European tanneries, while several accessories incorporate upcycled leather offcuts.
Prices start from $109 AUD for the limited-edition Bow Padlock Charm and rise to $559 AUD for The Soft Trio carryall.
Founded in 2017 by brothers Omar and Zane Sabré, the Australian-born label has built a global following through its colour-driven leather accessories and collectible SABRÉMOJI™ charms, with celebrities including Oprah Winfrey, Meryl Streep and Katy Perry among those seen carrying the brand.
The Australian leather house has opened an immersive four-day pop-up in Manhattan, unveiling its Bloom Collection and redefining what a product launch can look like.
Following the successful launch of its Palais Collection, MAISON de SABRÉ has unveiled a new modular handbag system offering more than 720 styling combinations.
The Australian leather house has opened an immersive four-day pop-up in Manhattan, unveiling its Bloom Collection and redefining what a product launch can look like.
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Product launches used to mean a store window and a press release. MAISON de SABRÉ has other ideas.
The Australian-born luxury house, founded in 2017 by brothers Omar and Zane Sabré, has opened a four-day Floral Atelier in the heart of New York City, transforming a stretch of Manhattan into what it calls an “overgrown botanical landscape” of craftsmanship, floristry, hospitality and music.
It’s the brand’s most ambitious physical activation to date, and the setting for the launch of its new Bloom Collection.
At the centre of the collection are three new SABRÉMOJI flower charms, named Wild Daisy, Sunflower and Cherry Blossom, each made entirely from upcycled leather offcuts and finished with ultrasonic embossing and embroidery.
There’s also the Floral Twist Handle, arguably the house’s most technically demanding piece yet, which takes 36 individual hand-tied knots to form six leather flowers, plus another ten structural knots that let it convert from a hand-carry to a shoulder strap.
A new Floral Wristlet debuts a leather-knotting technique developed specifically for the collection.
Between them, the pieces bring the brand’s product ecosystem to more than 10,000 possible styling combinations, all built from what would otherwise be manufacturing waste.
“Bloom is the latest evolution in the MAISON de SABRÉ product ecosystem, reimagining the handbag as a living canvas,” said co-founder and creative director Omar Sabré. He points to the smaller pieces as proof of intent rather than afterthought: “The smallest products demand extraordinary precision.”
It’s a strategy with numbers behind it.
The brand’s connected styling platform, of which Bloom is the latest chapter, has helped push MAISON de SABRÉ past $100 million in annual revenue and lifted average order value by 45 per cent, evidence that designing products to be added to and reinterpreted has become a genuine commercial engine rather than a marketing line.
The SABRÉMOJI charm platform alone has sold more than 500,000 units globally, with sold-out collaborations including Pokémon, Hello Kitty and Mr Men Little Miss.
For co-founder and managing director Zane Sabré, the Atelier is really about where the relationship with a customer begins.
“Retail is no longer just about selling products; there’s been a structural shift toward experience and participation,” he said.
“With Bloom, we wanted to create an environment where clients can experience our craft, understand our styling system and explore what is possible before they think about making a purchase.”
The Floral Atelier runs from July 3-26 in New York. The Bloom Collection launched globally today at maisondesabre.com, before rolling out to stockists including Bloomingdale’s, Nordstrom, Saks Fifth Avenue, Net-a-Porter’s FWRD, Revolve, Farfetch, Le Bon Marché and Ounass.
