A Flurry of Bidding Has Started on a Mint Condition Spider-Man Comic

An impressively well-preserved issue of The Amazing Spider-Man No. 1 from 1963 will be sold at auction early next year and bids have already reached six figures.

The inaugural issue, which cost 12 cents when it hit newsstands 60 years ago, is in such good condition that it’s being called the “world’s greatest copy” by Heritage Auctions, which is selling the collectible as part of its Comics & Comic Art SignatureAuction, running from Jan. 11-14.

Considered to be in “near mint/mint” condition, the issue has a grading of 9.8 out of 10 from Certified Guaranty Company (CGC), a third-party grading service for pop-culture collectibles.

The comic is from a collection that was amassed by an employee of a museum who stored the comics in tight packs on the museum’s premises. It’s “considered one of the best Silver Age collections ever discovered,” said Heritage Auctions, referring to the Silver Age of Comic Books, a period that spanned roughly from 1956 to 1970 and saw the creation of some of the most famous superheroes including the X-Men, the Hulk, Iron Man and, of course, Spider-Man.

As of Wednesday afternoon, the current bid for the comic, which marked Spider-Man’s first appearance in his eponymous title, stood at US$220,000.

In July, another first issue of The Amazing Spider-Man, in slightly worse condition, sold for US$520,380.

Also selling at the auction is “one of the world’s finest copies” of Superman No. 1 from 1939, according to Heritage. It’s one of only two in the world graded a 7.0 by CGC and considered to be in “fine/very fine” condition.

“This is the finest unrestored copy we’ve ever offered,” the auction house said online.

A Superman No. 1—with a CGC grading of 8.0—sold for US$5.3 million in January 2022, breaking the record for the most expensive comic ever sold.

As of Wednesday afternoon, the highest bid for the issue stands at US$460,000.

A new investment fund targeting celebrity-founded consumer brands has secured US$40 million in commitments and is rapidly approaching its US$50 million fundraising target, signalling growing investor appetite for alternative opportunities beyond traditional asset classes.

The Global Talent Fund, which has a maximum raise of US$100 million, focuses on building and investing in consumer businesses alongside celebrities, athletes, and influential personalities who play an active role as co-founders rather than simply endorsing products.

The strategy is based on the belief that changes in consumer behaviour, particularly the rise of social media and digital engagement, have fundamentally altered how brands are built and scaled.

GTF founding partner Jeremy Hunt, who is helping lead the fund’s strategy, said consumers increasingly feel connected to personalities they follow online and are more willing to support products developed by those individuals.

“Consumers are searching for content to engage with, and when a celebrity they like or follow takes them on the journey of creating a product or brand, they genuinely feel part of that process,” he said.

The fund is targeting high-growth consumer sectors including wellness, hydration, beauty and recovery, areas Hunt believes continue to benefit from strong global demand and ongoing innovation.

Rather than backing celebrity endorsement deals, the fund is seeking businesses where talent is deeply involved in product development, brand creation and long-term growth.

According to Hunt, authenticity remains one of the biggest differentiators between successful celebrity-backed brands and those that fail.

“The consumer can see clearly if someone is simply being paid to promote a product,” he said. “The winners are typically the brands where the celebrity has genuinely helped build the business from the ground up.”

The model has attracted support from several prominent Australian investors and business families, reflecting broader interest in alternative investments with global growth potential.

Hunt said consumer brands offered a level of tangibility that many investors found appealing.

“Consumer brands are what we touch, feel, smell and taste every day,” he said. “Our investors understand the growth potential in the model, but they also want to be part of the journey.”

The fund’s rapid progress towards its fundraising target comes amid growing recognition that celebrity influence, when combined with strong commercial execution and scalable business models, can create significant enterprise value.

With several high-profile celebrity-founded businesses generating billion-dollar exits in recent years, supporters of the strategy believe the opportunity remains in its early stages.

A Flurry of Bidding Has Started on a Mint Condition Spider-Man Comic

With US$40 million already committed, the Global Talent Fund is attracting investor attention with a strategy focused on building globally scalable consumer brands alongside high-profile talent.