Chinese Automaker BYD Shows off a $233,400 Electric Supercar

From its inception, Chinese automaker BYD has had a global vision that’s been realized in Asia, Europe, and South America, but the company has had a conspicuously low profile in the U.S., where 25%import duties have so far kept the brand mostly out of the market. Indeed, U.S. lawmakers are urging even higher tariffs on Chinese-made EVs.

The U.S. blockade hasn’t stopped BYD (“Build Your Dreams”) from becoming the world’s biggest producer of EVs, passing Tesla. The company produced 3 million vehicles last year, with exports to 70 countries growing by a remarkable 334%. The company’s website has headlines such as “BYD Seal Launched in Nepal” and “BYD Enters Indonesian Passenger Car Market with three EVs.” Early investment in BYD by Warren Buffett seems to have been rewarded, though he sold some of his stock in 2022.

The EV supercar market has entries such as the Rimac Nevera, Lucid Air Sapphire, Maserati GranTurismo Folgore, and others, but few credible models from China. Now that may be changing with BYD’s sleek two-door US$233,400 Yangwang U9 (“Ultimate 9”) coupe, so far intended only for the Chinese market.

Competitive with those other supercars, it can reach 62 miles per hour in 2.36 seconds and attain a top speed of 192 mph. The U9 has 1,287 horsepower and 1,200 pound-feet of torque. The car was shown in a live launch stream from Shanghai on Saturday, and will reportedly reach customers as early as this summer.

BYD’s Yangwang U9 has the supercar look down pat.
BYD photo

The U9 has an 80-kilowatt-hour lithium iron phosphate, or LFP, battery and 280-mile range on the Chinese Light-Duty Vehicle Test Cycle, which Sam Abuelsamid, principal analyst for transportation and mobility at Guidehouse Insights, says is “notoriously optimistic.” The U9 has an 800-volt architecture and can reportedly use DC fast charging up to 500 kilowatts, with the ability to charge from 30% to 80% in 10 minutes.

The U9 has familiar supercar styling by the German designer Wolfgang Egger, complete with a pair of upswinging doors. Like other Chinese cars, it has its fanciful side—including four different “dance modes” that make use of its Discus X full active body control. In the event of a flat tire, it can run on three wheels. Other features include an adjustable rear wing and “the smartest supercar cockpit,” with two LCD screens (and provisions for a possible third). The U9 is around 16 feet long, roughly the size of a Lamborghini Aventador.

Yangwang is a new upmarket brand for BYD. The lineup includes the U8, a US$150,000 four-motor plug-in hybrid SUV with 1,184 horsepower and zero to 62 in 3.6 seconds. The U8 can reportedly stay afloat during emergencies. BYD has already delivered more than 3,000 of them. The U7 is a luxury electric four-door sedan, also with four motors, and a reported 1,300 horsepower and up to 500-mile range. The U7 starts at US$140,000.

BYD covers both ends of the market, and offers EVs that sell for less than US$14,000 in the Chinese market. BYD, which has sold some buses in the U.S., is considering production in Mexico, which would potentially be an easy export to the U.S. That prospect is alarming Western automakers. According to a recent report from the Alliance for American Manufacturing: “The introduction of cheap Chinese autos—which are so inexpensive because they are backed with the power and funding of the Chinese government—to the American market could end up being an extinction-level event for the U.S. auto sector.”

Building Chinese cars in Mexico is “an effort to gain backdoor access to American consumers by circumventing existing policies that are keeping China’s autos out of the U.S. market,” the report said. Abuelsamid said that further tariffs are “a distinct possibility,” but not likely until at least 2025 because of Congressional gridlock.

Apple has dominated the electronics supply chain for years. No more.

Artificial-intelligence companies are writing huge checks for chips, memory, specialised glass fibre and more, and they have begun to out-duel Apple in the race to secure components.

Suppliers accustomed to catering to Apple’s every whim are gaining the leverage to demand that the iPhone maker pay more.

Apple’s normally generous profit margins will face pressure this year, analysts say, and consumers could eventually feel the hit.

Chief Executive Tim Cook mentioned the problem in a Thursday earnings call, saying Apple was seeing constraints in its chip supplies and that memory prices were increasing significantly.

Those comments appeared to weigh on Apple shares, which traded flat despite blowout iPhone sales and record company profit.

“Apple is getting squeezed for sure,” said Sravan Kundojjala, who analyses the industry for research firm SemiAnalysis.

AI chip leader Nvidia recently became the largest customer of Taiwan Semiconductor Manufacturing , or TSMC, Nvidia Chief Executive Jensen Huang said on a podcast.

Apple had been TSMC’s biggest customer by a wide margin for years. TSMC is the world’s leading manufacturer of advanced chips for AI servers, smartphones and other computing devices.

Spokesmen for Apple and TSMC declined to comment.

The big computers that handle AI tasks don’t look like the smartphones consumers own, but many companies supply components for both. In particular, memory chips are in short supply as companies such as OpenAI, Alphabet’s Google, Meta , Microsoft and others collectively spend hundreds of billions of dollars to build AI computing capacity.

“The rate of increase in the price of memory is unprecedented,” said Mike Howard , an analyst for research firm TechInsights.

That applies both to the flash memory chips that store photos and videos, called NAND, as well as the memory used to run apps quickly, called DRAM.

By the end of this year, the price of DRAM will quadruple from 2023 levels, and NAND will more than triple, estimates TechInsights.

Howard estimates that Apple could pay $57 more for the two types of memory that go into the base-model iPhone 18 due this fall compared with the base model iPhone 17 currently on sale. For a device that retails for $799, that would be a big hit to profit margins.

Apple’s purchasing power and expertise in designing advanced electronics long made it an unrivaled Goliath among the Asian companies that make most of the iPhone’s parts and assemble the device.

Apple spends billions of dollars a year on NAND, for instance, according to people familiar with the figures, likely making it the single biggest buyer globally. Suppliers flocked to win Apple’s business, hoping to leverage its know-how and prestige to attract other customers.

These days, however, “the companies now pushing the boundaries of human‑scale engineering are the ones like Nvidia,” said Ming-chi Kuo, an analyst with TF International Securities.

Demand for AI hardware is poised to keep growing rapidly. Apple’s spending growth is modest in comparison with what is being spent to fill up AI data centers, even though it is breaking records with huge sales of the iPhone 17.

Samsung Electronics and SK Hynix are raising the price of a type of DRAM chip for Apple, according to people familiar with Apple’s supply chain.

Big AI companies pay generously and are willing to lock in supply and make upfront payments, giving the South Korean chip makers leverage against the iPhone maker.

Apple signs long-term contracts for memory, but it has used its heft to squeeze suppliers.

Its contracts have empowered it to negotiate prices as often as weekly, and to even refuse to buy any memory from a supplier if Apple didn’t view the price as favorable, according to people familiar with its memory purchases.

To boost leverage with suppliers, Apple even began stocking more inventory of memory. That was atypical for Cook, who normally cuts inventory to the bone to maximize Apple’s cash flow.

Apple is fighting not only for current deliveries but also for the attention of engineers at suppliers.

Glass scientists who worked on developing the smoothest and lightest smartphone displays are now also spending time on specialised glass for packaging advanced AI processing chips, according to industry executives.

Makers of sensors and other gizmos inside the iPhone are winning new business from AI companies such as OpenAI that are developing their own hardware.

Still, suppliers said they were far from giving up on business with Apple. Working with Apple is a form of education, they said, because it remains one of the most demanding and disciplined customers in the industry.

TSMC, the Taiwanese chip manufacturer, has built successive generations of its most advanced chips with Apple as its lead customer, relying on the big predictable demand for iPhones.

Now that TSMC is doing more business with Nvidia and other AI companies, people with knowledge of the chip supply chain said Apple was exploring whether some lower-end processors could be made by someone other than TSMC.

One of Apple’s biggest profit-spinners is selling extra memory for far more than the memory chips cost the company.

Last fall Apple discontinued the iPhone Pro model with 128 gigabytes of storage.

Customers who want that model must now start at 256 gigabytes and pay $100 more—the type of move that could be repeated this year to help Apple offset higher costs, wrote Craig Moffett, an analyst at Moffett Nathanson, in an investor note.

However, Apple isn’t expected to raise the price of its next iPhone models over similarly equipped iPhone 17s, said Kuo, the analyst.

News Corp, owner of The Wall Street Journal, has a commercial agreement to supply news through Apple services.

Chinese Automaker BYD Shows off a $233,400 Electric Supercar

Parts for iPhones to cost more owing to surging demand from AI companies.