Costumes and Props From ‘The Crown’ Head to Auction

Fans of The Crown will soon have the opportunity to own a piece of the royal drama as Bonhams is auctioning off a range of items from the Netflix series, which ended its six-season run in December.

More than 300 lots are currently available for online bidding through Feb. 8, and an additional 160 will go under the hammer during a live sale at Bonhams’ London headquarters on Feb. 7.

Since its debut in late 2016, The Crown has captivated viewers around the world with its visually stunning approach and dramatic portrayal of the British royal family’s tales of heartbreak. Throughout the show’s 60 episodes, viewers followed the twists and turns of the royals.

“The iconic costumes, props, and set pieces from The Crown are extensively researched and made with truly impressive attention to detail by master craftspeople,” Charlie Thomas, Bonhams U.K. group director for house sales and private and iconic collections, said in a statement. “Not only is this an incredible opportunity to own pieces from the landmark show, it is also the closest anyone can come to owning the real thing—be it the facade of 10 Downing Street or Princess Diana’s engagement ring.”

Claire Foy (as The Queen): Full-length teal ballgown, featured in the promotional poster (© Netflix 2020, Inc.) and pale gold satin pointed heels. Season 2 Episode 1 and Episode 4. Estimate: £3,000-5,000
Composite: Courtesy of Bonhams / Netflix

Highlights of the auction include recreations of Princess Diana’s iconic items, such as the sapphire engagement ring that actress Emma Corrin debuted as Diana in season 4 (presale estimate: £2,000 (US$2,537) to £3,000); the revenge dress actress Elizabeth Debicki wore as Diana during her split from then-Prince Charles in season 5 (estimate: £8,000 to £12,000); and the leopard swimsuit Debicki sported in season 6 while on vacation during Charles’ 50th birthday party for then-Camilla Parker Bowles (estimate: £800 to £1,000).

Emma Corrin (as Lady Diana Spencer): Engagement announcement, engagement ring. Estimate: £2,000-3,000. (Film still © Netflix 2020, Inc.)
Composite: Courtesy of Bonhams / Netflix

Expected to fetch the highest prices are a pair of life-size replicas from the set: the Gold State Coach, which is estimated to sell for between £30,000 and £50,000, and a facade of 10 Downing Street, the British prime minister’s office and residence (estimate: £20,000 to £30,000).

Described by Bonhams as a “rococo masterpiece,” the actual royal coach was built in 1762 for King George III and has been used at every coronation since 1831, when King William IV succeeded to the throne.

“We wanted to make something special, and Netflix had the money, ambition, and ability to go the whole hog. The Gold State Coach is fabulous,” said Andy Harries, CEO Left Bank Pictures and executive producer of The Crown, in the auction notes.

Gene D’Cruze, the series’ head of construction, said the items for sale are among the most impressive and accurate recreations ever committed to film.

Elizabeth Debicki (as Princess Diana): The ‘Revenge dress’, custom-made off-the-shoulder black cocktail dress. Season 5 Episode 5. Estimate: £8,000-12,000. (Film still © Netflix 2020, Inc.)
Composite: Courtesy of Bonhams / Netflix

“I’ve built every single set on every series—more than 1,000 of them—and employed 140 people. It’s all done old-school. I’ve done 80 TV series, but The Crown is the best—best production, best art department, best locations, best series, best people,” said D’Cruze in the auction notes. “I especially love the 10 Downing Street facade. Most sets only last six months, but this stood for seven years.”

Proceeds from the live auction will go toward establishing a new scholarship for students at the National Film and Television School (NTFS). According to the auction house, the program will support students at the globally renowned school over the next 20 years.

“The Crown’s huge global success has much to do with working with the best creative and production talent in this country and we want to invest the proceeds of this magnificent auction into the next generation of film and TV talent,” said Harries in a statement.

A special exhibition of items from the auction has been on a global tour—having already appeared in New York, Los Angeles, and Paris—and will remain on display at Bonhams London through Feb 5.

A new investment fund targeting celebrity-founded consumer brands has secured US$40 million in commitments and is rapidly approaching its US$50 million fundraising target, signalling growing investor appetite for alternative opportunities beyond traditional asset classes.

The Global Talent Fund, which has a maximum raise of US$100 million, focuses on building and investing in consumer businesses alongside celebrities, athletes, and influential personalities who play an active role as co-founders rather than simply endorsing products.

The strategy is based on the belief that changes in consumer behaviour, particularly the rise of social media and digital engagement, have fundamentally altered how brands are built and scaled.

GTF founding partner Jeremy Hunt, who is helping lead the fund’s strategy, said consumers increasingly feel connected to personalities they follow online and are more willing to support products developed by those individuals.

“Consumers are searching for content to engage with, and when a celebrity they like or follow takes them on the journey of creating a product or brand, they genuinely feel part of that process,” he said.

The fund is targeting high-growth consumer sectors including wellness, hydration, beauty and recovery, areas Hunt believes continue to benefit from strong global demand and ongoing innovation.

Rather than backing celebrity endorsement deals, the fund is seeking businesses where talent is deeply involved in product development, brand creation and long-term growth.

According to Hunt, authenticity remains one of the biggest differentiators between successful celebrity-backed brands and those that fail.

“The consumer can see clearly if someone is simply being paid to promote a product,” he said. “The winners are typically the brands where the celebrity has genuinely helped build the business from the ground up.”

The model has attracted support from several prominent Australian investors and business families, reflecting broader interest in alternative investments with global growth potential.

Hunt said consumer brands offered a level of tangibility that many investors found appealing.

“Consumer brands are what we touch, feel, smell and taste every day,” he said. “Our investors understand the growth potential in the model, but they also want to be part of the journey.”

The fund’s rapid progress towards its fundraising target comes amid growing recognition that celebrity influence, when combined with strong commercial execution and scalable business models, can create significant enterprise value.

With several high-profile celebrity-founded businesses generating billion-dollar exits in recent years, supporters of the strategy believe the opportunity remains in its early stages.

Costumes and Props From ‘The Crown’ Head to Auction

With US$40 million already committed, the Global Talent Fund is attracting investor attention with a strategy focused on building globally scalable consumer brands alongside high-profile talent.