Elon Musk Says Tesla Won’t Share Data From Its Cars With China Or U.S.

SHANGHAI—Tesla Inc. would never provide the U.S. government with data collected by its vehicles in China or other countries, Elon Musk, the company’s chief executive, told a high-level conference in China.

Mr. Musk’s assurance that Chinese customer data is fully protected followed the Chinese government’s decision to restrict the use of Tesla cars by military personnel or employees of key state-owned companies, as first reported by the Journal on Friday. Beijing had acted out of concern that sensitive data such as images taken by the cars’ cameras could be sent to the U.S., according to people familiar with the matter.

Speaking via video link Saturday to the government-backed China Development Forum in Beijing, Mr. Musk said that no U.S. or Chinese company would risk gathering sensitive or private data and then sharing it with their home government.

“Whether it’s Chinese or U.S., the negative effects if a commercial company did engage in spying—the negative effects for that company would be extremely bad,” Mr. Musk said. If Tesla used its cars to spy in any country, he said, it would be shut down everywhere, which he called “a very strong incentive for us to be very confidential.”

Concerns about commercial espionage have become overblown, Mr. Musk said, citing the case of the video platform TikTok—owned by Chinese tech company Bytedance Ltd.—which faced a U.S. ban last year before being reprieved.

“Even if there was spying, what would the other country learn and would it actually matter? If it doesn’t matter, it’s not worth thinking about that much,” Mr Musk said. U.S. concerns about Chinese spying via TikTok are irrational, he argued: The platform’s videos mostly show people “just doing silly dances.”

Tesla has been seen as a model foreign company in China. It won strong support from Shanghai authorities to set up in the city, and in 2018 became the first foreign auto maker in China to gain approval for a wholly owned factory—that is, without a local joint-venture partner. Chinese state banks financed the project.

China has also become a core market for Tesla, last year accounting for about a quarter of its global sales of roughly 500,000 vehicles.

While continuing to expand the Shanghai plant and ramp up local production of the Model 3 sedan and the Model Y compact crossover vehicle, Tesla had its first serious run-in with the Chinese authorities last month. The State Administration for Market Regulation, the country’s top market regulator, publicly rebuked the company over quality issues.

Tesla responded with a statement saying it “sincerely accepted the guidance of government departments” and would make improvements having “deeply reflected on [its] shortcomings.’

A new investment fund targeting celebrity-founded consumer brands has secured US$40 million in commitments and is rapidly approaching its US$50 million fundraising target, signalling growing investor appetite for alternative opportunities beyond traditional asset classes.

The Global Talent Fund, which has a maximum raise of US$100 million, focuses on building and investing in consumer businesses alongside celebrities, athletes, and influential personalities who play an active role as co-founders rather than simply endorsing products.

The strategy is based on the belief that changes in consumer behaviour, particularly the rise of social media and digital engagement, have fundamentally altered how brands are built and scaled.

GTF founding partner Jeremy Hunt, who is helping lead the fund’s strategy, said consumers increasingly feel connected to personalities they follow online and are more willing to support products developed by those individuals.

“Consumers are searching for content to engage with, and when a celebrity they like or follow takes them on the journey of creating a product or brand, they genuinely feel part of that process,” he said.

The fund is targeting high-growth consumer sectors including wellness, hydration, beauty and recovery, areas Hunt believes continue to benefit from strong global demand and ongoing innovation.

Rather than backing celebrity endorsement deals, the fund is seeking businesses where talent is deeply involved in product development, brand creation and long-term growth.

According to Hunt, authenticity remains one of the biggest differentiators between successful celebrity-backed brands and those that fail.

“The consumer can see clearly if someone is simply being paid to promote a product,” he said. “The winners are typically the brands where the celebrity has genuinely helped build the business from the ground up.”

The model has attracted support from several prominent Australian investors and business families, reflecting broader interest in alternative investments with global growth potential.

Hunt said consumer brands offered a level of tangibility that many investors found appealing.

“Consumer brands are what we touch, feel, smell and taste every day,” he said. “Our investors understand the growth potential in the model, but they also want to be part of the journey.”

The fund’s rapid progress towards its fundraising target comes amid growing recognition that celebrity influence, when combined with strong commercial execution and scalable business models, can create significant enterprise value.

With several high-profile celebrity-founded businesses generating billion-dollar exits in recent years, supporters of the strategy believe the opportunity remains in its early stages.

Elon Musk Says Tesla Won’t Share Data From Its Cars With China Or U.S.

Beijing has restricted use of Tesla cars by military personnel or employees of some state-owned companies.

With US$40 million already committed, the Global Talent Fund is attracting investor attention with a strategy focused on building globally scalable consumer brands alongside high-profile talent.