Gaze Upon the Quirkiest Electric Vehicle You’ve Ever Seen - Kanebridge News
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Gaze Upon the Quirkiest Electric Vehicle You’ve Ever Seen

By A.J. BAIME
Mon, Feb 19, 2024 8:50amGrey Clock 3 min

Richard Rieger II, 25, a nurse living in Brandon, Miss., on his electric 1969 Subaru 360, as told to A.J. Baime.

When I was in college, I worked at a place that bought, sold and consigned classic cars. I was a shop mechanic, and a Subaru 360 passed through. I fell in love with it, and, about a year later, one popped up for sale on Facebook. I paid $1,200 for it.

The 360 was the first Subaru imported into the U.S., in 1968. A guy named Malcolm Bricklin imported them. He later started his own car company that failed. [According to Subaru’s website, the 360 sold for $1,297, got 66.3 mpg and was marketed as “cheap and ugly.”] The car did not sell very well. My 360 was not in good shape at all. The motor was disassembled and missing pieces. The cylinders were rusted. The bottom half of the car was mostly rotted out.

At the time, I had just started working as a nurse. Covid was a rough time if you were a hospital worker. I did a lot of ICU work. This car became my Covid project, to get my mind off of work. A lot of it was done when I’d get home, between midnight and 3 a.m. In the summer heat of Mississippi, it’s a good time to work in the garage. It became a “can-I-do-it” project.

I spent about two years just on rust repair. I took the transmission apart. I was able to flush it out and clean it. The brakes were a project. They don’t make parts for this car, so all the parts had to be sourced from different cars and different model years.

For power, I took the electric motor and mounting plate out of a Taylor-Dunn truck. (If you don’t know what this is, you might remember one from the scene in “Austin Powers: International Man of Mystery” when he is riding this little truck and gets stuck in a hallway.) I used the control box out of an E-Z-GO golf cart. So now the 360 runs on electric power.

The goal was never about making an electric car, specifically. I was just trying to get it going with whatever I had lying around and stuff that people gave me. I had to get two sprockets custom made, by a company here in Jackson, Miss., called Motion Industries.

A lot of people in the Subaru community were helpful, through the 360 Facebook page. These cars are so rare these days, and the parts are so hard to find, people are just happy to see them not end up in the crusher. Especially one as bad off as this car was when I started out.

A lot of people also helped me right in my garage. My dad was an electrical engineer for many years, and he helped with the wiring and other stuff. My grandfather, a neighbour, my uncle all helped, too.

Along the way, we took the 360 to car shows, a lot of them locally around Jackson, and one as far off as Ardmore, Tenn. The first time we took it to a show, it had no brakes and we had to roll it up to the judging station with our feet hanging out the doors to make sure we could stop it. Every show we took it to, it had reached another stage, and some people really enjoyed seeing the progress.

I think the car could be street legal, but right now it’s not. Where I live, a lot of the roads are minimum 55 mph. This car has a top speed of about 30 mph. But I have invested so much time in it, and with the help of my friends and family, it means a lot to all of us.

Nowadays, you see Subarus everywhere. But you won’t see many 360s, and you won’t see any other Subaru like this one.



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With US$40 million already committed, the Global Talent Fund is attracting investor attention with a strategy focused on building globally scalable consumer brands alongside high-profile talent. 

By Jeni O'Dowd
Tue, Jun 2, 2026 2 min

A new investment fund targeting celebrity-founded consumer brands has secured US$40 million in commitments and is rapidly approaching its US$50 million fundraising target, signalling growing investor appetite for alternative opportunities beyond traditional asset classes. 

The Global Talent Fund, which has a maximum raise of US$100 million, focuses on building and investing in consumer businesses alongside celebrities, athletes, and influential personalities who play an active role as co-founders rather than simply endorsing products. 

The strategy is based on the belief that changes in consumer behaviour, particularly the rise of social media and digital engagement, have fundamentally altered how brands are built and scaled. 

GTF founding partner Jeremy Hunt, who is helping lead the fund’s strategy, said consumers increasingly feel connected to personalities they follow online and are more willing to support products developed by those individuals. 

“Consumers are searching for content to engage with, and when a celebrity they like or follow takes them on the journey of creating a product or brand, they genuinely feel part of that process,” he said. 

The fund is targeting high-growth consumer sectors including wellness, hydration, beauty and recovery, areas Hunt believes continue to benefit from strong global demand and ongoing innovation. 

Rather than backing celebrity endorsement deals, the fund is seeking businesses where talent is deeply involved in product development, brand creation and long-term growth. 

According to Hunt, authenticity remains one of the biggest differentiators between successful celebrity-backed brands and those that fail. 

“The consumer can see clearly if someone is simply being paid to promote a product,” he said. “The winners are typically the brands where the celebrity has genuinely helped build the business from the ground up.” 

The model has attracted support from several prominent Australian investors and business families, reflecting broader interest in alternative investments with global growth potential. 

Hunt said consumer brands offered a level of tangibility that many investors found appealing. 

“Consumer brands are what we touch, feel, smell and taste every day,” he said. “Our investors understand the growth potential in the model, but they also want to be part of the journey.” 

The fund’s rapid progress towards its fundraising target comes amid growing recognition that celebrity influence, when combined with strong commercial execution and scalable business models, can create significant enterprise value. 

With several high-profile celebrity-founded businesses generating billion-dollar exits in recent years, supporters of the strategy believe the opportunity remains in its early stages.