Polarisation has for years left the country’s politics stuck in an unpopular middle ground, and the latest elections won’t change that
2 min
When it comes to France’s turbulent politics , the current impasse is probably the best investors could have hoped for.
The second round of French legislative elections delivered a widely expected hung parliament, but not its predicted makeup: Rather than coming in first, Marine Le Pen ’s far-right and anti-immigrant National Rally finished third. In a shock twist , the leftist New Popular Front alliance emerged victorious, with the party of President Emmanuel Macron and its allies in second place.
This is because leftists and centrists ended up coordinating. In many local races, candidates dropped out to avoid dividing the vote against the far right. Still, no party has an outright majority, which plunges the country into political gridlock. This was, counterintuitively, the preferred outcome for financial markets.
The CAC 40 initially tumbled when the elections were called in June, driven by fears of a potential National Rally government challenging the European Union with fiscally expansive plans. Then the French stock benchmark perked up, as the first-round results suggested that the far-right wouldn’t get a majority.
Yet markets remained volatile because the rise of the New Popular Front raised even greater concerns. The policies of this coalition, in which leftist firebrand Jean-Luc Mélenchon is a key leader, also include more public spending, on top of widespread tax increases. Indeed, the CAC 40 closed down 0.6% Monday, probably reflecting investors’ concerns about these parties potentially managing to form a new government. Mélenchon has stated that there will be no deals with the centrists.
These worries seem overblown. Yes, there are doubts about how France will handle its budget deficit, which amounted to 5.5% of gross domestic product in 2023 and has forced the EU to launch an “excessive deficit procedure” against the country. Macron may need to accept the reversal of reforms such as a higher retirement age.
Still, a fiscal crisis isn’t in the cards, because the European Central Bank is ultimately in control of France’s bond market.
As for economic growth, it is unclear how much impact Macron’s policies have had in the first place, particularly given resistance from unions and swaths of the public, which resulted in the famous “yellow vest” protests in 2018 and 2020.
What matters for sectors battered in the stock market, including banks, energy firms and infrastructure operators, is that the risk of widespread tax increases, nationalisations and a prolonged standoff with Brussels seems smaller now than a few weeks ago. Whatever Mélenchon says, the left will either have to compromise or else form a minority government that might scare investors but wouldn’t be able to pass laws.
So there isn’t much justification for the lower valuation of lenders such as Société Générale and especially BNP Paribas —one of Europe’s most interesting banks that now trades at 0.65 times tangible book value. The same is likely true for firms such as energy utility Engie and infrastructure-concessions leader Vinci , which have lost 8% of their market value since the end of May.
These elections are more a symptom of Macron’s weakness than its cause. After a chaotic month, French politics is back where it has been for years, with a rising far right forcing the left to back a centrist platform that can achieve little because few people actually like it. Macron himself became president on an anti-Le Pen ticket, but in seven years has failed to rally broad support for his pro-business vision.
This could eventually make Le Pen’s victory inevitable, as she claimed after initial results came in. For now, though, it is more or less what markets ordered.
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With US$40 million already committed, the Global Talent Fund is attracting investor attention with a strategy focused on building globally scalable consumer brands alongside high-profile talent.
2 min
A new investment fund targeting celebrity-founded consumer brands has secured US$40 million in commitments and is rapidly approaching its US$50 million fundraising target, signalling growing investor appetite for alternative opportunities beyond traditional asset classes.
The Global Talent Fund, which has a maximum raise of US$100 million, focuses on building and investing in consumer businesses alongside celebrities, athletes, and influential personalities who play an active role as co-founders rather than simply endorsing products.
The strategy is based on the belief that changes in consumer behaviour, particularly the rise of social media and digital engagement, have fundamentally altered how brands are built and scaled.
GTF founding partner Jeremy Hunt, who is helping lead the fund’s strategy, said consumers increasingly feel connected to personalities they follow online and are more willing to support products developed by those individuals.
“Consumers are searching for content to engage with, and when a celebrity they like or follow takes them on the journey of creating a product or brand, they genuinely feel part of that process,” he said.
The fund is targeting high-growth consumer sectors including wellness, hydration, beauty and recovery, areas Hunt believes continue to benefit from strong global demand and ongoing innovation.
Rather than backing celebrity endorsement deals, the fund is seeking businesses where talent is deeply involved in product development, brand creation and long-term growth.
According to Hunt, authenticity remains one of the biggest differentiators between successful celebrity-backed brands and those that fail.
“The consumer can see clearly if someone is simply being paid to promote a product,” he said. “The winners are typically the brands where the celebrity has genuinely helped build the business from the ground up.”
The model has attracted support from several prominent Australian investors and business families, reflecting broader interest in alternative investments with global growth potential.
Hunt said consumer brands offered a level of tangibility that many investors found appealing.
“Consumer brands are what we touch, feel, smell and taste every day,” he said. “Our investors understand the growth potential in the model, but they also want to be part of the journey.”
The fund’s rapid progress towards its fundraising target comes amid growing recognition that celebrity influence, when combined with strong commercial execution and scalable business models, can create significant enterprise value.
With several high-profile celebrity-founded businesses generating billion-dollar exits in recent years, supporters of the strategy believe the opportunity remains in its early stages.
