Investing app Robinhood blocked access to GameStop and other highflying names on Thursday as trading surged among retail users.
The move comes after GameStop (GME) stock has shot higher over the past week, inspiring a short squeeze. The action — driven by retail traders often using options — has spread to other names like BlackBerry (BB), AMC Entertainment Holdings (AMC), and Bed Bath & Beyond (BBBY). Several of those stocks were falling in premarket trading after enormous run-ups in the past few days.
Users began reporting that they couldn’t trade GameStop and other stocks on Thursday. They got a message that “This stock is not supported on Robinhood.”
In a statement on Thursday, Robinhood detailed which stocks now had restrictions. “In light of recent volatility, we are restricting transactions for certain securities to position closing only,” the company said. These include AMC Entertainment, BlackBerry, Bed Bath & Beyond, Express (EXPR), GameStop, Koss (Koss), Naked Brand Group (NAKD), and Nokia (NOK).
“We also raised margin requirements for certain securities,” Robinhood said. The trading platform is raising margin requirements for investors in GameStop and AMC to 100%, Robinhood told Barron’s on Wednesday.
On Thursday morning, Robinhood was also reporting outages.
Other brokers have instituted similar restrictions. Interactive Brokers (IBKR) on Wednesday put AMC, BlackBerry, Express, GameStop, and Koss option trading into liquidation “due to the extraordinary volatility in the markets,” the company said.
“In addition, long stock positions will require 100% margin and short stock positions will require 300% margin until further notice,” the company said. “We do not believe this situation will subside until the exchanges and regulators halt or put certain symbols into liquidation only. We will continue to monitor market conditions and may add or remove symbols as may be warranted.”
TD Ameritrade (AMTD) also placed restrictions on some transactions in GameStop and other securities, the broker said on Wednesday. A spokeswoman didn’t specify exactly what the company was doing but said it could include “actions like increasing margin requirements, or limiting certain types of transactions, like short sales and those that may involve unlimited risk. It is not uncommon for us to make such decisions, which we consider on an individual basis, in the interest of mitigating risk.”
“We have been adjusting our requirements for several days as we continued to see trends indicating unusual volume in an unprecedented market environment, which appear to be divorced from traditional market fundamentals,” the company said. “We have made what we believe to be prudent and appropriate decisions to place some limits on certain transactions for certain securities.”
And fast-growing privately held broker Webull said it was limiting some activities, too.
“Webull has been very successful in limiting our intraday risk during the course of these events by not allowing any short positions in these volatile names since as early as Friday of last week,” CEO Anthony Denier told Barron’s. “Trading has been open for these stocks and uninterrupted amidst this volatility and the only new restrictions we have placed is not allowing market orders opening of new multi-leg option strategy positions.”
Robinhood has grown faster than the rest of the industry over the past year, attracting younger investors. Last year, it said it had more than 13 million account-holders, adding 3 million from January until May. The privately held broker was sued last month by a Massachusetts regulator on allegations that it encourages risky investing among its clientele. The company denied those allegations and said it does not recommend stocks.
On Wednesday night, Robinhood sent a notice to users directing them to educational products in light of the recent volatility.
One trader who has made money in the GameStop trade through his Webull account was frustrated by the new limits.
“It’s one thing if I had a pattern of misconduct, or a lot of violations. It’s another thing for you to tell me that you can’t trade this stock because we don’t like what’s happening to it,” Brandon Luczek, a 28-year-old who lives in Virginia, told Barron’s on Wednesday night. “That’s not for you to decide. I have my own personal risk tolerance.”
Others on reddit’s wallstreetbets forum lashed out at Robinhood. “How in the hell is this legal? They are tanking our legitimately bought and held stocks/options by arbitrarily restricting trading,” one wrote.
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With US$40 million already committed, the Global Talent Fund is attracting investor attention with a strategy focused on building globally scalable consumer brands alongside high-profile talent.
A new investment fund targeting celebrity-founded consumer brands has secured US$40 million in commitments and is rapidly approaching its US$50 million fundraising target, signalling growing investor appetite for alternative opportunities beyond traditional asset classes.
The Global Talent Fund, which has a maximum raise of US$100 million, focuses on building and investing in consumer businesses alongside celebrities, athletes, and influential personalities who play an active role as co-founders rather than simply endorsing products.
The strategy is based on the belief that changes in consumer behaviour, particularly the rise of social media and digital engagement, have fundamentally altered how brands are built and scaled.
GTF founding partner Jeremy Hunt, who is helping lead the fund’s strategy, said consumers increasingly feel connected to personalities they follow online and are more willing to support products developed by those individuals.
“Consumers are searching for content to engage with, and when a celebrity they like or follow takes them on the journey of creating a product or brand, they genuinely feel part of that process,” he said.
The fund is targeting high-growth consumer sectors including wellness, hydration, beauty and recovery, areas Hunt believes continue to benefit from strong global demand and ongoing innovation.
Rather than backing celebrity endorsement deals, the fund is seeking businesses where talent is deeply involved in product development, brand creation and long-term growth.
According to Hunt, authenticity remains one of the biggest differentiators between successful celebrity-backed brands and those that fail.
“The consumer can see clearly if someone is simply being paid to promote a product,” he said. “The winners are typically the brands where the celebrity has genuinely helped build the business from the ground up.”
The model has attracted support from several prominent Australian investors and business families, reflecting broader interest in alternative investments with global growth potential.
Hunt said consumer brands offered a level of tangibility that many investors found appealing.
“Consumer brands are what we touch, feel, smell and taste every day,” he said. “Our investors understand the growth potential in the model, but they also want to be part of the journey.”
The fund’s rapid progress towards its fundraising target comes amid growing recognition that celebrity influence, when combined with strong commercial execution and scalable business models, can create significant enterprise value.
With several high-profile celebrity-founded businesses generating billion-dollar exits in recent years, supporters of the strategy believe the opportunity remains in its early stages.

