Supercar Blondie Is Going Into the Auction Business - Kanebridge News
Share Button

Supercar Blondie Is Going Into the Auction Business

By Jim Motavalli
Mon, Apr 8, 2024 7:00amGrey Clock 3 min

Social media personality Supercar Blondie, a London-based Australian whose real name is Alex Hirschi, found her niche posting automotive eyecandy for eager viewers rather accidentally.

“I started out as a journalist, and I just fell into cars through my radio show,” says Hirschi.

For someone who “fell into” cars, they’ve certainly been good to her—the Supercar Blondie network of social channels that includes Supercarblondie.com has 110 million subscribers, including 18.4 million on YouTube and 56 million on Facebook. The content has 2 billion views per month, according to the company.

Alex and Nik Hirschi, the Supercar Blondie couple, in Las Vegas.
Jim Motavalli photo

Hirschi, whose first car was a lowly Mitsubishi Lancer, produces the Supercar Blondie content with her husband, Nik Hirschi, who is Swiss. The radio show was on the Arabian Radio Network in Dubai from 2012 to 2017. Dubai is full of supercars, and Hirschi, then known as “Radio Blondie,” said it was a natural fit to drive some of them—Bentleys, McLarens, Ferraris—for on-air features. The independent Supercar Blondie content creation company was launched in Dubai (where Nik Hirschi worked at Bloomberg, Barclays, and Thomson Reuters) in 2017 and has been growing ever since.

“I just loved supercars, and what started out as a hobby after I was loaned a Bentley Flying Spur to drive around Dubai eventually got more serious,” Alex Hirschi says. “We started filming my encounters with cars and uploading the video to our channel.” These days the couple travels 300 days a year; Penta first caught up with them at the Consumer Electronics Show in Las Vegas.

The Tyde Icon electric hydrofoil uses BMW batteries.
SBX Cars Photo

And now SB Media Group, based in London with 65 employees, Nik as CEO and Alex as the co-founder and on-air talent, is going into the auto auction business. SBX Cars, based in California, launched this week. The inaugural inventory goes beyond cars, and includes an electric Tyde hydrofoil yacht designed by BMW. There’s also a no-reserve Tesla Cybertruck, a one-of-nine Lamborghini Veneno Roadster, and a one-of-three Lamborghini Veneno Coupe. Likely attracting attention will be the first public auctions of the Mercedes-AMG One and the Hyperion XP-1 hydrogen-powered prototype. There were three LaFerrari prototypes, and one will be auctioned by SBX Cars.

A collection of John Player Special Lotus F1 racing cars will also be auctioned, as well as Lotus transporters, and founder Colin Chapman’s personal plane and some vehicles from his garage. Other high-dollar items include a Mercedes 300SL “Gullwing,” a Lamborghini Miura, a BMW 507, and an Aston Martin DB5. The estimated valuation of the auction lots consigned is US$100 million.

The Mercedes-AMG One was limited to 275 units.
SBX Cars Photo

The auctions will be online, but there could be some in-person events in the future. “We’re going to be the only digital auction site that focuses on the high end,” Nik Hirschi says. “We will focus on cars that are super-cool, with many that are one-of-a-kind, and we’re going to be attracting collectors from all over the world. Every car will be represented on the site with 200 photographs, taken by our global network.” Video will also be available.

SBX Cars says it will speed up the process for consignors, with just a few weeks until their cars become available on the site. Once up, the vehicles will remain available for one to two weeks. SBX Cars Auction Director Lance Butler, a Bonhams veteran, said in a statement that the auction “introduces our clients to a far easier buying and selling process, all while accessing one of the world’s largest global audiences by way of Supercar Blondie.”

The prototype Hyperion XP-1.
SBX Cars Photo

Mercedes 300SLs, Aston Martin DB5s, and BMW 507s are frequently auctioned around the globe, but SBX features some true exotics.



MOST POPULAR

BNW Developments has established a Sydney presence, joining Arada and Sobha Realty among the growing number of UAE developers pursuing Australian buyers and development opportunities.

The Australian leather house has opened an immersive four-day pop-up in Manhattan, unveiling its Bloom Collection and redefining what a product launch can look like.

Related Stories
Lifestyle
AI Agents Are a Threat to Travel Businesses. Airbnb Could Still Be a Winner.
By David Wainer 13/10/2026
Lifestyle
Amazon in Talks to Buy AI Startup Decart for Around $7 Billion
By Kate Clark and Lauren Thomas 12/10/2026
Money
How Families Can Beat 7% Mortgage Rates and Lower Their Tax Bills
By Laura Saunders 09/10/2026

Strong family financial planning can help reduce taxes and support younger generations. From intrafamily loans and asset gifts to inheritance disclaimers, strategic cooperation can create meaningful financial benefits—when families have the trust and structure to make it work.

By Laura Saunders
Fri, Oct 9, 2026 4 min

Happy is the family whose members—parents, grandparents and grown children—trust each other enough to cooperate on shared goals, especially financial ones. When that is truly the case, Uncle Sam’s tax rules can help as well.

This matters especially now that mortgage rates are above 7%, and many families are looking for ways to help younger members. If the elders have resources and are confident younger ones can cooperate, a family loan could make homeownership possible while providing the elders with a useful income stream.

Other strategies can actually lower taxes, such as when funding 529 plans or Roth IRAs, or when someone inherits a traditional IRA with required withdrawals larger than they will need.

Here are three strategies useful for functional families.

Intrafamily loans

It is perfectly legal for families to lend money to a relative for a down payment or even a private mortgage.

But it is important not to cut corners, says Ryan McKeown, a CPA with Modern Wealth Enhancement in Minnesota. If the loan is for a down payment, be honest with the mortgage provider and have a formal agreement. The lender owes tax on the interest payments received.

If the loan is for a private mortgage, both sides should have legal representation with a formal written agreement, including payment terms. The lender owes tax on the interest, and the borrower often can deduct it if he or she itemizes.

To avoid IRS trouble, the interest rate shouldn’t be lower than the agency’s Applicable Federal Rate at the time of the loan. Currently that is about 5% for loans longer than nine years; about 4.5% for loans three to nine years; and about 4% for loans three years or less. Currently, traditional mortgage rates are generally above 7%.

In addition, the lender could use the $19,000 annual gift-tax exemption (described below) to forgive some or all of the interest or principal annually. If both lenders and borrowers are married, that is up to $76,000 a year. There is no tax for the borrower on such forgiveness, because it is from a gift.

If you’re going this route, McKeown advises against having a fixed plan to forgive the debt. Instead, do it in one-off letters specifying the amount—and keep careful records. Otherwise the IRS might try to treat the loan as a taxable gift.

Asset gifts

Powerful tax-saving moves for families often use gift-tax provisions. Under current law, anyone can give anyone else up to $19,000 of assets annually, free of gift tax. That means a married couple with three grandchildren could give them a total of $114,000 in 2026.

The gifts can be cash or other assets, like stock. For noncash gifts, the cost basis—which is the starting point for measuring taxable gain after a sale—“carries over” to the recipient. So if someone buys $1,000 of stock and gives it away when it is worth $5,000, the recipient’s cost basis is $1,000. If the recipient later sells the shares for $8,000, the taxable gain is $7,000.

Here’s an example showing how gifts could save a family taxes. Grandma is a widow of modest means, while her child and spouse have prospered. The couple has two children, and they want to contribute $5,000 to a 529 college-savings plan for each—but they need to sell stock to do it. Their tax rate on the sale would be 18.8%, and they would need to sell about $11,000 of stock.

However, Grandma’s federal tax rate on the stock sale is 0%. If the couple gives $10,000 of shares to Grandma, she could sell them, pay no tax, and fund the grandchildren’s 529 plans. This saves about $1,000 of tax.

These moves are legal, and they could be used in other ways, such as to help a young person fund a Roth IRA.

But trust among family members is essential: Under the law, givers can’t put conditions on a gift. Grandma could use her stock proceeds to take a cruise, but she makes 529 contributions instead.

Mark Sellner, a retired tax attorney and CPA living in Sarasota, Fla., uses this strategy. His children sell stock he gives them and fund 529 plans for his grandchildren.

The family’s tax savings aren’t huge, but he likes other benefits. The sales by his children don’t boost his adjusted gross income, which in turn could raise his Medicare Irmaa premiums or his 3.8% surtax on net investment income.

Sellner doesn’t worry about his children using the funds for another purpose.

“There can’t be any strings attached to gifts. Of course, it is up to us to decide whether to make them in the future,” he says.

Two caveats: The “kiddie tax” applies to most children under age 24, and it is levied at the parents’ rate on investment income above $2,700 in 2026. Consider this before making gifts to a young person.

Investors who give away stock also forgo the step-up, an important provision that exempts assets held at death from capital-gains tax.

Sellner knows he’s losing a step-up, but says, “The children could use a little more now. Why should they wait 20 years to get it?”

Disclaimers

A disclaimer is a highly useful strategy in which one heir renounces an inheritance in favor of another heir. Assuming family members cooperate, this can save taxes.

Here’s one example. Dad died and had a large traditional IRA that he left to Mom. She has enough assets and income to cover her expenses, and she lives in a state with a stiff estate tax. The inherited IRA would put her estate over the threshold.

Also surviving are three young-adult children. If Mom disclaims all or part of Dad’s IRA within nine months of his death, that amount could go directly to the children. They will have 10 years to empty the account, and the family as a whole will likely save estate and income taxes.

Disclaimers have many key details, especially regarding beneficiary documents. Although heirs have great freedom in choosing what assets to disclaim, the rules about who gets disclaimed property are rigid. It is best if the original owner names tiers of heirs so that if one disclaims, the next recipient is clear.