Sylvester Stallone Sells His Knockout Watch Collection, Including the Most Valuable Modern Timepiece Sold in Sotheby’s History

Sylvester Stallone’s legacy as one of the most notable watch collectors of the 21st century was cemented in New York this week, as 11 of the actor’s timepieces sold for US$6.7 million—beating its presale estimate—at Sotheby’s.

The highlight of the sale was the Academy Award winner’s Patek Philippe Grandmaster Chime, which sold for US$5.4 million (surpassing its pre-sale estimate of US$2.5 million to US$5 million), a result that set a pair of benchmarks for the auctioneer. It’s the third-most valuable wristwatch sold in Sotheby’s history, and marks a record for a modern watch sold by Sotheby’s, topping the US$4.5 million sale of a Richard Mille Reference RM53-02 last October.

“The sale of the Patek Philippe Grandmaster Chime was an unrepeatable celebration, not only of a masterpiece by the most revered Swiss-watchmakers of technical excellence, but also of the legendary icon that is Sylvester Stallone, who has been a deeply influential and admired collector for many decades,” Geoff Hess, Sotheby’s head of watches, Americas, said in a statement.

Stallone’s Patek Philippe Grandmaster Chime sold for US$5.4 million
Sotheby’s

On Wednesday, more than 100 attendees filled Sotheby’s saleroom, and once the Grandmaster Chime (Reference 6300G-010) hit the block, a four-minute bidding war ensued among five bidders, according to the auction house. In the end, the watch was sold to a private collector from Asia. ( Stallone paid US$2.2 million for the watch in 2021. )

“To feel the pulse of collectors racing with excitement in pursuit of absolute top-caliber material was tremendous, and an homage to the art of collecting at the highest level,” Hess said.

Considered to be a holy grail among followers of haute horology, the Grandmaster Chime was the result of a project initiated by Philippe Stern in 2007 to create the most intricate wristwatch in the brand’s history. The development, production, and assembly spanned 100,000 hours, according to Sotheby’s.

Stallone’s Grandmaster Chime was the first example of the model to appear at auction, aside from one specifically created for, and sold at, a Christie’s charity auction in November 2019 for CHF 31 million (US$35 million) . It remains the highest price for a watch ever sold at auction.

Hess himself went home with one of Stallone’s watches, as the winner of a five-minute bidding battle for the actor’s olive green Patek Philippe Nautilus. The 2021 stainless steel watch featuring an olive-green dial and diamond-set bezel sold for US$492,000, exceeding its pre-sale estimate of US$400,000.

Audemars Piguet Royal Oak Tourbillon
Sotheby’s

Stallone’s collection, assembled over the course of more than 20 years, also included timepieces from Rolex, Audemars Piguet, and Piaget, as well as unique and screen-worn watches from Panerai.

Other highlights included the actor’s Audemars Piguet Royal Oak Tourbillon (Reference 26730OR.OO.1320OR.01)—a gorgeous piece created for the 50th anniversary of the Swiss watchmaker’s Royal Oak collection in 2022. It sold for US$228,000, exceeding its pre-sale high estimate of US$200,000; and a Panerai Luminor Submersible (Reference PAM00382) worn by Stallone in the 2012 film The Expendables 2 that sold to an online buyer for US$96,000, blowing past its pre-sale estimate of US$30,000 to US$60,000.

“I enjoy the collecting process like so many others in this passionate community, who don’t just see watches as an accessory, but admire them for their history, craftsmanship, artistry—but most importantly—how they make them feel,” Stallone said in a statement when the sale was announced. “Looking at these watches, I feel truly lucky to have owned them; they serve as a reminder that hard work pays off.”

A new investment fund targeting celebrity-founded consumer brands has secured US$40 million in commitments and is rapidly approaching its US$50 million fundraising target, signalling growing investor appetite for alternative opportunities beyond traditional asset classes.

The Global Talent Fund, which has a maximum raise of US$100 million, focuses on building and investing in consumer businesses alongside celebrities, athletes, and influential personalities who play an active role as co-founders rather than simply endorsing products.

The strategy is based on the belief that changes in consumer behaviour, particularly the rise of social media and digital engagement, have fundamentally altered how brands are built and scaled.

GTF founding partner Jeremy Hunt, who is helping lead the fund’s strategy, said consumers increasingly feel connected to personalities they follow online and are more willing to support products developed by those individuals.

“Consumers are searching for content to engage with, and when a celebrity they like or follow takes them on the journey of creating a product or brand, they genuinely feel part of that process,” he said.

The fund is targeting high-growth consumer sectors including wellness, hydration, beauty and recovery, areas Hunt believes continue to benefit from strong global demand and ongoing innovation.

Rather than backing celebrity endorsement deals, the fund is seeking businesses where talent is deeply involved in product development, brand creation and long-term growth.

According to Hunt, authenticity remains one of the biggest differentiators between successful celebrity-backed brands and those that fail.

“The consumer can see clearly if someone is simply being paid to promote a product,” he said. “The winners are typically the brands where the celebrity has genuinely helped build the business from the ground up.”

The model has attracted support from several prominent Australian investors and business families, reflecting broader interest in alternative investments with global growth potential.

Hunt said consumer brands offered a level of tangibility that many investors found appealing.

“Consumer brands are what we touch, feel, smell and taste every day,” he said. “Our investors understand the growth potential in the model, but they also want to be part of the journey.”

The fund’s rapid progress towards its fundraising target comes amid growing recognition that celebrity influence, when combined with strong commercial execution and scalable business models, can create significant enterprise value.

With several high-profile celebrity-founded businesses generating billion-dollar exits in recent years, supporters of the strategy believe the opportunity remains in its early stages.

Sylvester Stallone Sells His Knockout Watch Collection, Including the Most Valuable Modern Timepiece Sold in Sotheby’s History

With US$40 million already committed, the Global Talent Fund is attracting investor attention with a strategy focused on building globally scalable consumer brands alongside high-profile talent.