TikTok Backlash as Congress Heads for Vote to Force Sale

TikTok urged its users to call Congress and lawmakers to drop a bill that could ban the popular video-sharing app in the U.S., and those users listened.

But the plan backfired. Instead of dropping the bill, which was introduced just two days ago, the House Energy and Commerce Committee approved it in a 50-0 vote Thursday afternoon. House Majority Leader Steve Scalise said he’s bringing it to a floor vote.

That was after beleaguered house staffers across the Capitol grounds endured hours of office phones ringing off the hook in an all-out push from TikTok users.

While TikTok the company has criticized efforts to ban it or crack down on it, this week’s legislative move prompted the social media company to appeal directly to users.

“TikTok is at risk of being shut down in the U.S. Call your representative now,” the app told its users when they logged into their accounts.

The app asked users to enter their ZIP codes and then directed them to their local congressional representatives.

TikTok was responding to a measure proposed Tuesday by Reps. Mike Gallagher (R, Wisc.) and Raja Krishnamoorthi (D, Ill.), co-chairs of the House Select Committee on the Chinese Communist Party, that claims TikTok “poses a grave threat to U.S. national security.”

TikTok, based in Singapore, is owned by China-based ByteDance, and that’s what lawmakers object to. The measure focuses on “foreign adversary controlled applications.” It would require ByteDance to divest of TikTok about five months after the law is passed, or risk being removed from app stores in the U.S.

That would make it illegal to distribute TikTok through any U.S. app store or from any U.S. web-hosting platform. TikTok says that is effectively a ban of the platform.

A TikTok spokesperson told Barron’s that “This legislation has a predetermined outcome: a total ban of TikTok in the United States.”

“The government is attempting to strip 170 million Americans of their Constitutional right to free expression,” spokesperson Alex Haurek said. “This will damage millions of businesses, deny artists an audience, and destroy the livelihoods of countless creators across the country.”

TikTok CEO Shou Zi Chew and others have repeatedly insisted that ByteDance and TikTok aren’t controlled by the Chinese government or Chinese Communist Party, and that U.S. user data is stored securely in Singapore and the U.S.

Krishnamoorthi said on X that TikTok has “launched a massive propaganda campaign, requiring users to call their representatives, and falsely labeling our legislation a ‘total ban’ of TikTok.”

“Phones are completely bogged down hearing from students, young adults, adults, and business owners who are all concerned at the option of losing their access to the platform,” a Republican aide told Axios.

The National Security Council has called the bill “an important and welcome step” to addressing risks to sensitive U.S. data, and the White House has said that if Congress passes it, President Joe Biden would sign it.

A new investment fund targeting celebrity-founded consumer brands has secured US$40 million in commitments and is rapidly approaching its US$50 million fundraising target, signalling growing investor appetite for alternative opportunities beyond traditional asset classes.

The Global Talent Fund, which has a maximum raise of US$100 million, focuses on building and investing in consumer businesses alongside celebrities, athletes, and influential personalities who play an active role as co-founders rather than simply endorsing products.

The strategy is based on the belief that changes in consumer behaviour, particularly the rise of social media and digital engagement, have fundamentally altered how brands are built and scaled.

GTF founding partner Jeremy Hunt, who is helping lead the fund’s strategy, said consumers increasingly feel connected to personalities they follow online and are more willing to support products developed by those individuals.

“Consumers are searching for content to engage with, and when a celebrity they like or follow takes them on the journey of creating a product or brand, they genuinely feel part of that process,” he said.

The fund is targeting high-growth consumer sectors including wellness, hydration, beauty and recovery, areas Hunt believes continue to benefit from strong global demand and ongoing innovation.

Rather than backing celebrity endorsement deals, the fund is seeking businesses where talent is deeply involved in product development, brand creation and long-term growth.

According to Hunt, authenticity remains one of the biggest differentiators between successful celebrity-backed brands and those that fail.

“The consumer can see clearly if someone is simply being paid to promote a product,” he said. “The winners are typically the brands where the celebrity has genuinely helped build the business from the ground up.”

The model has attracted support from several prominent Australian investors and business families, reflecting broader interest in alternative investments with global growth potential.

Hunt said consumer brands offered a level of tangibility that many investors found appealing.

“Consumer brands are what we touch, feel, smell and taste every day,” he said. “Our investors understand the growth potential in the model, but they also want to be part of the journey.”

The fund’s rapid progress towards its fundraising target comes amid growing recognition that celebrity influence, when combined with strong commercial execution and scalable business models, can create significant enterprise value.

With several high-profile celebrity-founded businesses generating billion-dollar exits in recent years, supporters of the strategy believe the opportunity remains in its early stages.

TikTok Backlash as Congress Heads for Vote to Force Sale

With US$40 million already committed, the Global Talent Fund is attracting investor attention with a strategy focused on building globally scalable consumer brands alongside high-profile talent.