Bosses from Moderna to Chipotle talk about their challenges and share lessons for the times ahead.
7 min
Hilton Worldwide Holdings Inc. Chief Executive Chris Nassetta worked from home in Arlington, Va., with his wife, six daughters and two dogs for two weeks before returning to the hotel chain’s nearly empty headquarters for the rest of the past year. Sharmistha Dubey has been leading Match Group Inc. from her dining room table near Dallas. Herman Miller’s Andi Owen has her dog Finn to keep her company while working from her home office in Grand Rapids, Mich. Moderna Inc. MRNA 5.05% CEO Stéphane Bancel relishes twice-daily 30-minute walks between his home in Boston and the vaccine maker’s Cambridge offices, where he resumed working in August, so he can crystallize his priorities and reflect on the day. The Wall Street Journal photographed them and 11 other business leaders in their pandemic office spaces as they discussed the past year and what’s to come.
More than a year after the coronavirus upended the way we work, the business leaders said they have found that more communication, flexibility and transparency have been crucial in staying connected to their employees.
Heads of companies across sectors including finance, hospitality and technology spoke from their current workspaces about what they’ve learned from the largely remote year, what challenges they faced and what changes they plan to leave in place during the next phase of work.
Brad Karp, chairman of the law firm Paul, Weiss, Rifkind, Wharton & Garrison LLP, predicted his schedule will remain less hectic after the pandemic is over: “Personally, I can’t see myself reflexively flying cross-country for an hour-long presentation or meeting.”
Bank of the West. Working from her home office in New Jersey.
“[To handle overwhelming Paycheck Protection Program loan demand], we got 600 volunteers signed up overnight that left their day job, learned how to do a PPP loan, and started to work day and night on that. If we were in the physical world, that collaboration would take lots of meetings to set up. But that happened within hours.”
Exchange operator Nasdaq Inc. Working from Nasdaq’s New York office.
“I don’t want to make permanent decisions in a temporary situation…. We want to be able to plan for the future, our employees want us to be able to plan for the future, and yet we’re in a temporary situation so we try very hard to avoid making decisions that we’ll later realize were not the right ones for the organization.”
Insurer Everest Re Group Ltd. Working from Everest Re’s New Jersey office.
“We’re built for responding to a typhoon or to an earthquake or to a hurricane or winter event or whatever it is. And so, yes, you look inward and then you apply a lot of those lessons to how you run the company.”
Job-search site Indeed. Working from his home office in Texas.
“I used to spend a lot of time on aeroplanes, travelling as a means of trying to stay connected to people. I was flying 200,000 miles a year for the last six or seven years. And sitting in this one room and just being on Zoom, I am more connected with everyone in the business than I’ve ever been––because everyone is in the same place. We’re all just squares on a screen.”
Vaccine maker Moderna Inc. Working from Moderna’s Massachusetts office.
“Because of the intensity required to save every hour, every day we could, we were literally working seven days a week non stop. And I realized that I have to be very disciplined … And so I had to actually make sure I was doing sport in order to stay healthy and to stay mentally sane.”
Online-dating giant Match Group Inc. Working from her dining room in Texas.
“In the Zoom world, you can get a lot of things done, but you have to ask for it. There are very few serendipitous moments. It’s almost as if there is a scripted narrative that we’re using in every conversation we have; it’s very transactional.”
Hedge fund Bridgewater Associates LP. Working from his kitchen in Colorado.
“We took a lot of steps to try to make sure we reaffirm the culture remotely, but there’s nothing like being together. So I think we’re all going to go back to work, hopefully this fall [autumn], with a sense that work is a real privilege. It’s a real privilege to be able to go to the office and be with your colleagues.”
Life-insurance company Metlife Inc. Working from his converted-closet office in New York.
“We like to think that there will be a better normal, hopefully, coming out of this. We’ve seen incredible levels of collaboration of people working in agile ways of innovation and experimentation during the pandemic. In a way, we had to move much faster than we normally work because that was the only way for us to deliver for our customers during the pandemic.”
Furniture company Herman Miller Inc. Working from her home office in Michigan.
“If we think about how we’re going to take what we’ve learned from this [year of remote work] and move it into the future, we’ve got to take a hybrid approach that’s good for the employer and for the employee … I think productivity in the future is going to be much more a measure of results, rather than activities.”
Event-ticketing company Eventbrite Inc. Working from her home office in California.
“The real shadow side to working remotely is that this [work-from-home] shift … has also revealed and greatly exacerbated inequality. We’re starting to talk more about that, in terms of how access to technology or balancing your home and work lives in this reality has been very challenging.”
Hotel chain Hilton Worldwide Holdings Inc. Working from Hilton’s Virginia office.
“The realisation for me was that I wasn’t really built for this. I’ve dealt with it like everybody else. I really like being with our people and it gives me a huge amount of energy. And I hope that when I’m with them—I can’t be with them all the time, obviously given the scale, breadth and depth of this organization—that I give them some energy…. But when I’m sitting here doing Zoom calls all day, it’s hard to really tap into that.”
Investment firm Wellington Management Co. Working from her home office in Massachusetts.
“Going through the pandemic is such a stressful situation, and what we’ve heard back from our employees is that in increasing transparency we took away a lot of the stress. That was a big lesson learned for me as a leader, that we needed to be stress absorbers for the organization.”
Law firm Paul, Weiss, Rifkind, Wharton & Garrison LLP. Working from his home office in New York.
“Remote work, while initially liberating, can be exhausting. Waking up every morning and going to sleep every night in your office quickly becomes old. So does the lack of boundaries in a world without diversions. The workweek has taken on a 24/7 vibe, and, as a leader of my law firm, creating reasonable boundaries and worrying constantly about my colleagues’ mental health and stress have become critical priorities.”
Electricity and gas company Duke Energy Corp. Working from her home office in North Carolina.
“We have remarked over and over about what an extraordinary time it has been. But it truly has. I mean, it has threatened health; it has created loss; people have had issues with how to manage their work, their families, their schooling—just everything. And at the same time social unrest [and a] tough political season all coming together.”
Restaurant chain Chipotle Mexican Grill Inc. Working from Chipotle’s California office.
“There’s just value in every four or five weeks getting everybody on the phone together, do a live Q&A. It’s really important for our kitchen manager all the way up to our executive team, directors, folks that are doing payroll to have the ability to hear first hand what’s going on and then also provide questions on what they’re feeling and how they’re being impacted right now.”
Produced by Meghan Petersen. Designed by Andrew Levinson. Additional reporting by Chip Cutter and Kathryn Dill.
Reprinted by permission of The Wall Street Journal, Copyright 2021 Dow Jones & Company. Inc. All Rights Reserved Worldwide. Original date of publication: May
Copyright 2020, Dow Jones & Company, Inc. All Rights Reserved Worldwide. LEARN MORE
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AI-powered travel agents are challenging online booking platforms, but Airbnb’s exclusive listings and direct customer relationships could give it an edge. Its next challenge: turning repeat guests into loyal customers through stronger rewards and innovation.
3 min
AI agents like Muse can already find you the cheapest hotel room in Paris. But they can’t locate a cheaper version of that Catskills cabin you’ve been eyeing, because it might only be available on Airbnb ABNB -1.43%decrease.
Investors should pay attention to that distinction. When Meta Platforms META 3.38%increase launched its Muse agent last month, travel stocks including Booking Holdings BKNG -1.19%decrease, Expedia and Airbnb all fell sharply.
Airbnb, though, has a real chance to emerge as a winner from the upheaval. The catch: Its stock already reflects above-industry growth. To justify its valuation, Airbnb will need to turn repeat customers into loyal ones.
Online travel companies make much of their money by simplifying search and collecting fees on bookings. AI agents threaten that model.
But not all travel marketplaces are equally exposed. Booking and Expedia largely sell hotel rooms that travelers can also book directly or through competing sites. If an agent can find the same room elsewhere, it has little reason to favor either Booking or Expedia.
Booking and Expedia also sell sponsored listings that steer travelers toward particular properties. Wells Fargo estimates those will account for about 8% of Expedia’s revenue and a much higher percentage of profit next year.
Airbnb has more ways to adapt. More than half its listings are available only on its platform, and more than 90% of its traffic comes directly to its app or website.
The customer relationship doesn’t end after booking, either. Bernstein analyst Richard Clarke notes that 90% of Airbnb guests go on to message their hosts about arrival times, keys or local taxes, giving Airbnb a connection to both sides of the transaction.
How the companies have responded to the possible agentic future is telling.
Expedia quickly signed on as a Muse partner. Airbnb hasn’t, and Chief Executive Brian Chesky says AI chatbots have so far been a boon, sending customers to Airbnb’s website.
Chatbots might work for buying paper towels, he quipped at a Skift conference last month, but people enjoy planning trips. He argued that browsing dozens of homes isn’t something a text-based chatbot is well suited for.
Still, the AI jitters arrived just as Airbnb was persuading investors it deserved its pricey multiple. For years after its 2020 initial public offering, the stock—which trades around 25 to 30 times forward earnings—went nowhere. Investors saw a mature operator trading at a growth premium.
This year, Airbnb growth seems to be accelerating. The stock jumped in August after the company raised its full-year revenue-growth guidance with its second-quarter results. Wells Fargo analyst Ken Gawrelski credits a run of product improvements under a revamped leadership team.
Among the changes: letting guests reserve now and pay later, adding hotels, and a redesigned home page and app. Investors were also betting on what comes next, including thousands more hotels, car rentals and, eventually, advertising.
The irony is that some of those growth drivers push Airbnb closer to the kind of business Booking and Expedia run—the kind of business AI agents could threaten. Even if AI agents capture a large share of travel planning and booking, Airbnb would capture the demand. But it and others would slowly lose control over how customers find and choose properties.
That would undermine the advertising opportunity investors are counting on. The bigger point for Airbnb and other marketplaces is that losing control of customer acquisition could mean surrendering some of their pricing power and margins.
To bulletproof itself, Airbnb might look to another e-commerce giant that has so far kept AI agents at arm’s length: Amazon.
Like Amazon, Airbnb has a loyal customer base and hard-to-match supply. But it has nothing like Prime membership to make customers think twice before taking their business elsewhere.
That is where loyalty comes in. Business travelers stick with Hilton or Marriott because enough nights earn them perks. Leisure travelers rarely accumulate stays with one chain. Airbnb has millions of listings and plenty of repeat customers, but no broad rewards program. It has begun experimenting with credits on hotel stays, but it should make loyalty a priority, not just a promotion.
Airbnb also plans to launch its own AI agent next year. But travelers using an agent might still want it to search Airbnb, Vrbo, Booking and hotel websites alike, rather than limit itself to one company’s inventory.
Eventually, Airbnb might have to strike deals with agent makers, using its unique homes as leverage to negotiate favorable terms, says Gawrelski. Such deals, along with rewards for loyal guests, could over the long term eat into the company’s roughly 13% take rate, he adds. But if they bring in enough additional bookings, the trade-off could be worthwhile.
History offers a reason not to panic. The shift from desktop to mobile unsettled investors in Alphabet and Amazon, but both emerged as major beneficiaries. Companies with valuable assets can come out of a platform shift stronger, if they adapt quickly enough.
Airbnb has homes the bots can’t easily replace. Now it needs to give guests a reason to insist on booking them there.
