Convenient, compact and light, cordless vacuums from companies like Dyson and Samsung have become covetable status symbols for some. But they come with some negatives, too.
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JILL KOCH, 39, bought her first cordless vacuum because it was pink. “I didn’t look at the brand, I didn’t look at the price. I saw the colour and was like, ‘I have to have it,’” said the Cincinnati-based home organisation and cleaning blogger. Koch, who owns almost a dozen vacuums, says her newest cordless stick, the Shark Wandvac, gets the most use. She finds its motor powerful enough to handle most tasks. But more important, because of its sleek look, “it’s not even weird to store it in plain sight,” she said. Whenever she sees something that needs cleaning, that vacuum is within reach. She can clear the mess, dump out its dustbin into a trash can, and re-dock the vacuum in a minute or two.
Cordless stick vacuums aren’t new—British manufacturer Dyson released its first cordless stick vacuum in 2010—but the battery-powered, bagless models have become more popular, largely due to their convenience. In 2018, a year after telling Bloomberg that cordless vacuums were driving his namesake company’s growth, James Dyson announced it would no longer bother developing corded models. Convenience, however, isn’t cheap. While you can find excellent corded upright vacuums for under $200, the latest cordless option from Dyson, its Gen 5 Outsize, costs $1,050.
Some experts say ditching your corded model is unwise. Cordless vacuums have a place in your cleaning arsenal, but they aren’t a replacement for a more powerful machine like an upright model with a bag, said Ken Bank, a third-generation vacuum expert and president of Livonia, Mich.-based Bank’s Vacuum Superstores. “The technology has improved a lot,” he said, “but [stick vacuums] aren’t anywhere near as powerful as a vacuum cleaner with a cord and a real motor in it.”
Here’s what to consider before going cordless.
Cordless vacuums are light and maneuverable
They are a great choice for folks with strength or mobility issues, or those who just don’t want to push around a heavy vacuum.
Cordless vacuums are supremely versatile
Most vacuums come with multiple heads and attachments, but cordless vacuums make them easier to use. Once you’ve swapped out the long wand for a dust brush, crevice tool or upholstery cleaner, your vacuum easily fits in hand. It’s ideal for cleaning the inside of a car or drawers.
Cordless vacuums let you clean more spontaneously
Since they can be stored on docks or stands, a cordless vacuum is always within reach. If you see a mess, you can have cleaned it before someone with a corded vacuum might have time to locate a plug.
Cordless vacuums don’t contain dirt that well
When it comes to filtration and dust containment, nothing beats a classic vacuum with a bag, says Bank, “The cordless ones [are] not sealed up tight,” Bank said. Each time you open your vacuum’s dustbin to dump it out in the trash, he says, you release dust.
Cordless vacuums require you to clean within a time limit
Stick vacuums are battery powered. Batteries die. That means an all-day deep clean might require multiple charging stops. While some cordless vacs can run for up to an hour at a time, estimates shorten when you’re using stronger suction settings.
Cordless vacuums can be tough to fix
Bank doesn’t just sell vacuums; he repairs them, too. He says most stick vacuums are a service nightmare. “They’re hard to maintain, you can’t really take them apart to clean them, and if they break, most companies don’t make parts for them,” he said.
For spills, quick pick-ups, and in-between the deep cleans, it’s tough to beat a stick. Two to consider:
Samsung’s Bespoke Jet AI Cordless is not designed to be hidden away in a closet. Its sleek, free-standing docking station doubles as a charger and a canister that auto-empties the vacuum with enough capacity for a few days’ worth of dirt. The company says a battery charge can last for 100 minutes, though that might vary as the vacuum’s software adjusts the suction level based on the floor surface it detects underneath. $US999, Samsung.com
Designed by two former Dyson R&D experts, the Pure Cordless by Lupe (pronounced “loop”) has a beefy, 9-cell battery and a 1-liter dust bin. Though one charge lasts around an hour when the vacuum is set on low suction, and just 15 minutes on max, you can buy a second battery ($149) and keep it charged for longer cleaning sessions. Unlike many other models, the Lupe is easily serviceable: You can buy an affordable replacement for basically every component. It also comes with an industry-leading five-year warranty. $US699, LupeTechnology.com
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AI-powered travel agents are challenging online booking platforms, but Airbnb’s exclusive listings and direct customer relationships could give it an edge. Its next challenge: turning repeat guests into loyal customers through stronger rewards and innovation.
3 min
AI agents like Muse can already find you the cheapest hotel room in Paris. But they can’t locate a cheaper version of that Catskills cabin you’ve been eyeing, because it might only be available on Airbnb ABNB -1.43%decrease.
Investors should pay attention to that distinction. When Meta Platforms META 3.38%increase launched its Muse agent last month, travel stocks including Booking Holdings BKNG -1.19%decrease, Expedia and Airbnb all fell sharply.
Airbnb, though, has a real chance to emerge as a winner from the upheaval. The catch: Its stock already reflects above-industry growth. To justify its valuation, Airbnb will need to turn repeat customers into loyal ones.
Online travel companies make much of their money by simplifying search and collecting fees on bookings. AI agents threaten that model.
But not all travel marketplaces are equally exposed. Booking and Expedia largely sell hotel rooms that travelers can also book directly or through competing sites. If an agent can find the same room elsewhere, it has little reason to favor either Booking or Expedia.
Booking and Expedia also sell sponsored listings that steer travelers toward particular properties. Wells Fargo estimates those will account for about 8% of Expedia’s revenue and a much higher percentage of profit next year.
Airbnb has more ways to adapt. More than half its listings are available only on its platform, and more than 90% of its traffic comes directly to its app or website.
The customer relationship doesn’t end after booking, either. Bernstein analyst Richard Clarke notes that 90% of Airbnb guests go on to message their hosts about arrival times, keys or local taxes, giving Airbnb a connection to both sides of the transaction.
How the companies have responded to the possible agentic future is telling.
Expedia quickly signed on as a Muse partner. Airbnb hasn’t, and Chief Executive Brian Chesky says AI chatbots have so far been a boon, sending customers to Airbnb’s website.
Chatbots might work for buying paper towels, he quipped at a Skift conference last month, but people enjoy planning trips. He argued that browsing dozens of homes isn’t something a text-based chatbot is well suited for.
Still, the AI jitters arrived just as Airbnb was persuading investors it deserved its pricey multiple. For years after its 2020 initial public offering, the stock—which trades around 25 to 30 times forward earnings—went nowhere. Investors saw a mature operator trading at a growth premium.
This year, Airbnb growth seems to be accelerating. The stock jumped in August after the company raised its full-year revenue-growth guidance with its second-quarter results. Wells Fargo analyst Ken Gawrelski credits a run of product improvements under a revamped leadership team.
Among the changes: letting guests reserve now and pay later, adding hotels, and a redesigned home page and app. Investors were also betting on what comes next, including thousands more hotels, car rentals and, eventually, advertising.
The irony is that some of those growth drivers push Airbnb closer to the kind of business Booking and Expedia run—the kind of business AI agents could threaten. Even if AI agents capture a large share of travel planning and booking, Airbnb would capture the demand. But it and others would slowly lose control over how customers find and choose properties.
That would undermine the advertising opportunity investors are counting on. The bigger point for Airbnb and other marketplaces is that losing control of customer acquisition could mean surrendering some of their pricing power and margins.
To bulletproof itself, Airbnb might look to another e-commerce giant that has so far kept AI agents at arm’s length: Amazon.
Like Amazon, Airbnb has a loyal customer base and hard-to-match supply. But it has nothing like Prime membership to make customers think twice before taking their business elsewhere.
That is where loyalty comes in. Business travelers stick with Hilton or Marriott because enough nights earn them perks. Leisure travelers rarely accumulate stays with one chain. Airbnb has millions of listings and plenty of repeat customers, but no broad rewards program. It has begun experimenting with credits on hotel stays, but it should make loyalty a priority, not just a promotion.
Airbnb also plans to launch its own AI agent next year. But travelers using an agent might still want it to search Airbnb, Vrbo, Booking and hotel websites alike, rather than limit itself to one company’s inventory.
Eventually, Airbnb might have to strike deals with agent makers, using its unique homes as leverage to negotiate favorable terms, says Gawrelski. Such deals, along with rewards for loyal guests, could over the long term eat into the company’s roughly 13% take rate, he adds. But if they bring in enough additional bookings, the trade-off could be worthwhile.
History offers a reason not to panic. The shift from desktop to mobile unsettled investors in Alphabet and Amazon, but both emerged as major beneficiaries. Companies with valuable assets can come out of a platform shift stronger, if they adapt quickly enough.
Airbnb has homes the bots can’t easily replace. Now it needs to give guests a reason to insist on booking them there.
