Convenient, compact and light, cordless vacuums from companies like Dyson and Samsung have become covetable status symbols for some. But they come with some negatives, too.
3 min
JILL KOCH, 39, bought her first cordless vacuum because it was pink. “I didn’t look at the brand, I didn’t look at the price. I saw the colour and was like, ‘I have to have it,’” said the Cincinnati-based home organisation and cleaning blogger. Koch, who owns almost a dozen vacuums, says her newest cordless stick, the Shark Wandvac, gets the most use. She finds its motor powerful enough to handle most tasks. But more important, because of its sleek look, “it’s not even weird to store it in plain sight,” she said. Whenever she sees something that needs cleaning, that vacuum is within reach. She can clear the mess, dump out its dustbin into a trash can, and re-dock the vacuum in a minute or two.
Cordless stick vacuums aren’t new—British manufacturer Dyson released its first cordless stick vacuum in 2010—but the battery-powered, bagless models have become more popular, largely due to their convenience. In 2018, a year after telling Bloomberg that cordless vacuums were driving his namesake company’s growth, James Dyson announced it would no longer bother developing corded models. Convenience, however, isn’t cheap. While you can find excellent corded upright vacuums for under $200, the latest cordless option from Dyson, its Gen 5 Outsize, costs $1,050.
Some experts say ditching your corded model is unwise. Cordless vacuums have a place in your cleaning arsenal, but they aren’t a replacement for a more powerful machine like an upright model with a bag, said Ken Bank, a third-generation vacuum expert and president of Livonia, Mich.-based Bank’s Vacuum Superstores. “The technology has improved a lot,” he said, “but [stick vacuums] aren’t anywhere near as powerful as a vacuum cleaner with a cord and a real motor in it.”
Here’s what to consider before going cordless.
Cordless vacuums are light and maneuverable
They are a great choice for folks with strength or mobility issues, or those who just don’t want to push around a heavy vacuum.
Cordless vacuums are supremely versatile
Most vacuums come with multiple heads and attachments, but cordless vacuums make them easier to use. Once you’ve swapped out the long wand for a dust brush, crevice tool or upholstery cleaner, your vacuum easily fits in hand. It’s ideal for cleaning the inside of a car or drawers.
Cordless vacuums let you clean more spontaneously
Since they can be stored on docks or stands, a cordless vacuum is always within reach. If you see a mess, you can have cleaned it before someone with a corded vacuum might have time to locate a plug.
Cordless vacuums don’t contain dirt that well
When it comes to filtration and dust containment, nothing beats a classic vacuum with a bag, says Bank, “The cordless ones [are] not sealed up tight,” Bank said. Each time you open your vacuum’s dustbin to dump it out in the trash, he says, you release dust.
Cordless vacuums require you to clean within a time limit
Stick vacuums are battery powered. Batteries die. That means an all-day deep clean might require multiple charging stops. While some cordless vacs can run for up to an hour at a time, estimates shorten when you’re using stronger suction settings.
Cordless vacuums can be tough to fix
Bank doesn’t just sell vacuums; he repairs them, too. He says most stick vacuums are a service nightmare. “They’re hard to maintain, you can’t really take them apart to clean them, and if they break, most companies don’t make parts for them,” he said.
For spills, quick pick-ups, and in-between the deep cleans, it’s tough to beat a stick. Two to consider:
Samsung’s Bespoke Jet AI Cordless is not designed to be hidden away in a closet. Its sleek, free-standing docking station doubles as a charger and a canister that auto-empties the vacuum with enough capacity for a few days’ worth of dirt. The company says a battery charge can last for 100 minutes, though that might vary as the vacuum’s software adjusts the suction level based on the floor surface it detects underneath. $US999, Samsung.com
Designed by two former Dyson R&D experts, the Pure Cordless by Lupe (pronounced “loop”) has a beefy, 9-cell battery and a 1-liter dust bin. Though one charge lasts around an hour when the vacuum is set on low suction, and just 15 minutes on max, you can buy a second battery ($149) and keep it charged for longer cleaning sessions. Unlike many other models, the Lupe is easily serviceable: You can buy an affordable replacement for basically every component. It also comes with an industry-leading five-year warranty. $US699, LupeTechnology.com
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Apple’s growth engine is showing signs of slowing, as rising costs, weaker services growth and AI competition challenge its profitability. With John Ternus taking the helm, the pressure is on to reignite innovation and sustain investor confidence.
3 min
The Apple growth and profit machine is wavering, and the boost from price increases might not be enough to keep it going at historic rates. That dials up the pressure on Apple’s new chief executive, John Ternus.
The company saved the bad news for its earnings call, an hour after it posted its results for the September quarter, projecting that for the current quarter its high-margin services business will continue to slow and that its widely watched gross profit margin will continue to fall.
Apple AAPL -1.83%decrease; down pointing triangle shares had been flat in post-close trading but declined as much as 4% after the company made the projections, which fell short of Wall Street estimates.
The impact of high memory costs are weighing even more heavily on the company, Ternus and Apple Chief Financial Officer Kevan Parekh said on the company’s earnings call. Apple has stockpiled cheaper components purchased earlier, but those inventories are dwindling.
When Ternus took over as Apple’s third chief executive of the past 29 years on Sept. 1, he inherited sky-high expectations. The men he followed were among the most successful company leaders in American business history. Steve Jobs revolutionized consumer devices multiple times. Tim Cook expanded Jobs’s creation to spectacular heights.
The expectations are reflected in Apple’s huge valuation. Oppenheimer analyst Martin Yang noted that Apple stock trades at 36 times next year’s expected earnings, a premium to the overall market, even though its earnings are only expected to grow 1%, which is slower than its tech peers.
“We see insufficient upside to justify the premium,” Yang wrote in an investor note, adding that Apple needs to boost iPhone sales growth and turn around its slowing services business to make him more bullish.
Investors have bid up Apple shares because it has been a port in the AI storm—a reliable and capital-efficient business that stands apart from rivals which are spending hundreds of billions of dollars racing to the AI frontier.
While others invest in data centers, Apple has been pouring its own cash into buybacks and dividends. But that safety may be challenged if Ternus can’t speed up Apple’s innovation engine.
Apple’s lagging performance in AI was evident when its new “Siri AI” chatbot arrived this past quarter. Its long-maligned assistant was already stale the day it arrived, surpassed by agents such as Instinct and Muse that can complete multistep tasks for consumers, while Siri still sets kitchen timers.
Apple needs to give people reasons to buy its devices as they get more expensive. The company raised prices across the board last quarter to help offset higher costs. Without compelling new features, a big question is whether consumers will slow the frequency of iPhone upgrades.
The new iPhone Duo appears to be a bright spot. Consumers are scooping up the $1,999 foldable smartphone despite mixed reviews—so many that Apple can’t keep up with demand. Shipping dates jumped out to January soon after the device went on sale, a disappointment for the normally reliable Apple supply chain.
Apple said its revenue grew 12% in the September quarter, slightly ahead of Wall Street’s expectations. Its widely tracked gross profit margin, at 47.9%, also came in just ahead of analyst estimates.
Apple will need to find new growth avenues because a reliable engine during the Cook era—the services business—is slowing. Courts and regulators worldwide have limited Apple’s ability to charge developers big fees to distribute apps through its App Store, the biggest component of the company’s services segment.
One of its most lucrative App Store fee generators has been the ChatGPT app from OpenAI. Around the time Apple accused OpenAI of trade-secret theft this past summer, OpenAI began redirecting potential subscribers to pay via its website instead of the App Store, skirting Apple’s tollbooth.
Apple’s valuation has bumped up against a ceiling in recent weeks. Six times it traded above a $5 trillion market capitalization intraday before finally closing above the threshold, which it has already fallen back below.
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