Rare NASA and WWI Artefacts Head to Auction

A range of rare historical artefacts, including astronaut-signed spacecraft hardware from NASA’s Apollo and Space Shuttle programs, will go under the hammer next month in Los Angeles.

Consisting of more than 250 objects, the one-day sale on Feb. 1 at Julien’s Auctions spans a dizzying range of categories, from collectibles signed by the world’s most famous politicians, writers, aviators, and scientists, to war regalia and other military accessories.

From the actual parts of the NASA Space Shuttle program that were flown in space to uniforms and accessories used in combat in the Great War as well as a collection of letters from the brilliant minds of our times, this is one of Julien’s most exceptional history auctions to date,” Martin Nolan, executive director and co-founder of Julien’s Auctions, tells Penta.

A portrait of Albert Einstein with a signed sheet.
Julien’s Auctions

The items span more than 300 years and include artefacts from the first mission to the moon.

“Many of these important museum-worthy objects represent the powerful achievements of the great innovators and trailblazers whose impact helped create the modern age,” Nolan said in a news release.

Lots from some of history’s most iconic space journeys include an original, space-flown rocket booster lid and orbiter wing insulator panels. Also up for grabs is a selection of photographs signed by Apollo 11 crew members Neil Armstrong, Buzz Aldrin, and Michael Collins.

Hobbyists with a focus on military history and conflict can choose from uniforms, accessories, newspapers, and everyday objects from bygone eras. Original World War I items such as a British Army steel combat helmet, a U.S. Marine Corps wool uniform, and a spiked German Pickelhaube helmet all carry presale estimates between US$300 and US$500.

A spiked German Pickelhaube helmet from World War I
Julien’s Auctions

An assortment of literary greats, scientific pioneers, and influential politicians will be represented with signed notes and ephemera. Boldface names include Eleanor Roosevelt, the Dalai Lama, Carl Jung, Albert Einstein, and Dorothy Parker.

Among the more notable examples is a typed and signed Hunter S. Thompson letter dating from 1959, in which the notable author describes his short-lived attempt to earn money by driving a taxi cab and how his mother keeps asking him when he’s going to finish his book. Also available is a collection of eulogies and correspondence relating to the death of John F. Kennedy, featuring statements and appreciation cards from Richard Nixon, Nelson Rockefeller, and various members of the Kennedy family.

Other highlights include a Bell X-1 model rocket research plane signed by Chuck Yeager (presale estimate: US$600 to US$800), and a cloche hat from Amelia Earhart Fashions, the 1933 fashion line designed by the aviator to help fund her circumnavigation of the globe (estimate: US$2,000 to US$3,000).

A new investment fund targeting celebrity-founded consumer brands has secured US$40 million in commitments and is rapidly approaching its US$50 million fundraising target, signalling growing investor appetite for alternative opportunities beyond traditional asset classes.

The Global Talent Fund, which has a maximum raise of US$100 million, focuses on building and investing in consumer businesses alongside celebrities, athletes, and influential personalities who play an active role as co-founders rather than simply endorsing products.

The strategy is based on the belief that changes in consumer behaviour, particularly the rise of social media and digital engagement, have fundamentally altered how brands are built and scaled.

GTF founding partner Jeremy Hunt, who is helping lead the fund’s strategy, said consumers increasingly feel connected to personalities they follow online and are more willing to support products developed by those individuals.

“Consumers are searching for content to engage with, and when a celebrity they like or follow takes them on the journey of creating a product or brand, they genuinely feel part of that process,” he said.

The fund is targeting high-growth consumer sectors including wellness, hydration, beauty and recovery, areas Hunt believes continue to benefit from strong global demand and ongoing innovation.

Rather than backing celebrity endorsement deals, the fund is seeking businesses where talent is deeply involved in product development, brand creation and long-term growth.

According to Hunt, authenticity remains one of the biggest differentiators between successful celebrity-backed brands and those that fail.

“The consumer can see clearly if someone is simply being paid to promote a product,” he said. “The winners are typically the brands where the celebrity has genuinely helped build the business from the ground up.”

The model has attracted support from several prominent Australian investors and business families, reflecting broader interest in alternative investments with global growth potential.

Hunt said consumer brands offered a level of tangibility that many investors found appealing.

“Consumer brands are what we touch, feel, smell and taste every day,” he said. “Our investors understand the growth potential in the model, but they also want to be part of the journey.”

The fund’s rapid progress towards its fundraising target comes amid growing recognition that celebrity influence, when combined with strong commercial execution and scalable business models, can create significant enterprise value.

With several high-profile celebrity-founded businesses generating billion-dollar exits in recent years, supporters of the strategy believe the opportunity remains in its early stages.

Rare NASA and WWI Artefacts Head to Auction

With US$40 million already committed, the Global Talent Fund is attracting investor attention with a strategy focused on building globally scalable consumer brands alongside high-profile talent.