The Australian leather house has opened an immersive four-day pop-up in Manhattan, unveiling its Bloom Collection and redefining what a product launch can look like.
2 min
Product launches used to mean a store window and a press release. MAISON de SABRÉ has other ideas.
The Australian-born luxury house, founded in 2017 by brothers Omar and Zane Sabré, has opened a four-day Floral Atelier in the heart of New York City, transforming a stretch of Manhattan into what it calls an “overgrown botanical landscape” of craftsmanship, floristry, hospitality and music.
It’s the brand’s most ambitious physical activation to date, and the setting for the launch of its new Bloom Collection.
At the centre of the collection are three new SABRÉMOJI flower charms, named Wild Daisy, Sunflower and Cherry Blossom, each made entirely from upcycled leather offcuts and finished with ultrasonic embossing and embroidery.
There’s also the Floral Twist Handle, arguably the house’s most technically demanding piece yet, which takes 36 individual hand-tied knots to form six leather flowers, plus another ten structural knots that let it convert from a hand-carry to a shoulder strap.
A new Floral Wristlet debuts a leather-knotting technique developed specifically for the collection.
Between them, the pieces bring the brand’s product ecosystem to more than 10,000 possible styling combinations, all built from what would otherwise be manufacturing waste.
“Bloom is the latest evolution in the MAISON de SABRÉ product ecosystem, reimagining the handbag as a living canvas,” said co-founder and creative director Omar Sabré. He points to the smaller pieces as proof of intent rather than afterthought: “The smallest products demand extraordinary precision.”
It’s a strategy with numbers behind it.
The brand’s connected styling platform, of which Bloom is the latest chapter, has helped push MAISON de SABRÉ past $100 million in annual revenue and lifted average order value by 45 per cent, evidence that designing products to be added to and reinterpreted has become a genuine commercial engine rather than a marketing line.
The SABRÉMOJI charm platform alone has sold more than 500,000 units globally, with sold-out collaborations including Pokémon, Hello Kitty and Mr Men Little Miss.
For co-founder and managing director Zane Sabré, the Atelier is really about where the relationship with a customer begins.
“Retail is no longer just about selling products; there’s been a structural shift toward experience and participation,” he said.
“With Bloom, we wanted to create an environment where clients can experience our craft, understand our styling system and explore what is possible before they think about making a purchase.”
The Floral Atelier runs from July 3-26 in New York. The Bloom Collection launched globally today at maisondesabre.com, before rolling out to stockists including Bloomingdale’s, Nordstrom, Saks Fifth Avenue, Net-a-Porter’s FWRD, Revolve, Farfetch, Le Bon Marché and Ounass.
The Australian leather house has opened an immersive four-day pop-up in Manhattan, unveiling its Bloom Collection and redefining what a product launch can look like.
Following the successful launch of its Palais Collection, MAISON de SABRÉ has unveiled a new modular handbag system offering more than 720 styling combinations.
The last-minute bottle of wine may no longer be enough. From artisan treats and fine linens to seasonal flowers, the best host gifts are small, practical and chosen with genuine thought.
4 min
Conventional wisdom is that if you are invited to someone’s home—or on their yacht or plane—you should thank them with a host gift. Exceptions can include casual get-togethers with close friends or occasions when you’re expressly asked not to.
The best gifts appear effortless, but are chosen with immense consideration. A bottle of wine bought en route to the party, the old standby for many, is no longer one of them.
When choosing a gift, it’s helpful to follow certain parameters: nothing too ostentatious, too hefty or too idiosyncratic in design. At the same time, thinking outside the box can show a deeper level of thoughtfulness. Here’s how to pull it off.
Thom Bettridge, an editor and writer in New York, has a rule of thumb: he only buys gifts that are smaller than a breadbox, to minimize the space that they take up in hosts’ homes. He likes thoughtfully designed playing cards or cookies from a specialty bakery.
Imported sea salt also passes the breadbox test. It’s a gift that Los Angeles fashion designer Zoe Latta often gives to friends. She said fancy salt is always well received because it’s an elevated version of an everyday staple that most people use.
Another small gift—a favorite of Salima Boufelfel, a founder of vintage clothing stores in New York, Paris and Tucson, Ariz.—is Santa Maria Novella’s scented pomegranate, a terracotta vessel that smells like and resembles the fruit. “It scents closets and laundry rooms,” she said.
Part of being a good guest, according to Bettridge, ”is understanding subtle helpfulness.”
When New York City Ballet principal dancer Unity Phelan is invited on a group trip to someone’s home, she and her husband try to stop at a nearby market or farm stand to buy a bounty of fruit and vegetables that everyone can enjoy throughout the stay.
Even if your host seems to have it all, that isn’t a reason to forgo bringing a gift. “People think that ultrahigh net-worth people are buying everything and they are not,” said Kelly Bensimon, the model-turned-reality-TV-star-turned-real-estate-agent.
Thoughtful knickknacks are something that people of any social status can appreciate, Bensimon added. She likes giving dish towels made of fine European linen, which she often gets at Clic, the French homewares boutique with locations in California, New York City, the Hamptons and St. Barts.
“You want to find things that will blend in,” said Latta, the fashion designer. Clear glassware that can be easily mixed with a host’s other cups is a good option, she said.
Fresh flowers, another old standby, endure as a suitable host gift—if you get them from a local florist, not a corner store, and go with seasonal varieties. For a cleaner look, Kaelen Haworth, the owner of a luxury-clothing store in Toronto, likes choosing flowers in a single color or type, not an assortment.
If you’re going with flowers, sometimes it’s better to send them after the fact—for instance, if you’re invited on a private plane. Zachary Weiss, a writer in New York, likes to send orchids to his hosts well after landing. “It comes down to practicality,” he said.
It’s easy to leave gift-buying to the last minute. Stockpiling some trinkets will help you avoid the scramble.
When she’s not giving flowers, Haworth likes to give skin care—specifically from independent brands or products from other countries, which she buys in bulk when she travels. “I went to Greece and bought 15 bottles of a sunscreen they don’t have in the U.S.”
Sometimes, life gets in the way and grabbing wine might be the only alternative to showing up empty-handed. If you’re invited somewhere with your significant other, do as New York ceramist Shane Gabier does and get two bottles of wine—a gesture more generous than showing up with just one.
