From its inception, Chinese automaker BYD has had a global vision that’s been realized in Asia, Europe, and South America, but the company has had a conspicuously low profile in the U.S., where 25%import duties have so far kept the brand mostly out of the market. Indeed, U.S. lawmakers are urging even higher tariffs on Chinese-made EVs.
The U.S. blockade hasn’t stopped BYD (“Build Your Dreams”) from becoming the world’s biggest producer of EVs, passing Tesla. The company produced 3 million vehicles last year, with exports to 70 countries growing by a remarkable 334%. The company’s website has headlines such as “BYD Seal Launched in Nepal” and “BYD Enters Indonesian Passenger Car Market with three EVs.” Early investment in BYD by Warren Buffett seems to have been rewarded, though he sold some of his stock in 2022.
The EV supercar market has entries such as the Rimac Nevera, Lucid Air Sapphire, Maserati GranTurismo Folgore, and others, but few credible models from China. Now that may be changing with BYD’s sleek two-door US$233,400 Yangwang U9 (“Ultimate 9”) coupe, so far intended only for the Chinese market.
Competitive with those other supercars, it can reach 62 miles per hour in 2.36 seconds and attain a top speed of 192 mph. The U9 has 1,287 horsepower and 1,200 pound-feet of torque. The car was shown in a live launch stream from Shanghai on Saturday, and will reportedly reach customers as early as this summer.

BYD photo
The U9 has an 80-kilowatt-hour lithium iron phosphate, or LFP, battery and 280-mile range on the Chinese Light-Duty Vehicle Test Cycle, which Sam Abuelsamid, principal analyst for transportation and mobility at Guidehouse Insights, says is “notoriously optimistic.” The U9 has an 800-volt architecture and can reportedly use DC fast charging up to 500 kilowatts, with the ability to charge from 30% to 80% in 10 minutes.
The U9 has familiar supercar styling by the German designer Wolfgang Egger, complete with a pair of upswinging doors. Like other Chinese cars, it has its fanciful side—including four different “dance modes” that make use of its Discus X full active body control. In the event of a flat tire, it can run on three wheels. Other features include an adjustable rear wing and “the smartest supercar cockpit,” with two LCD screens (and provisions for a possible third). The U9 is around 16 feet long, roughly the size of a Lamborghini Aventador.
Yangwang is a new upmarket brand for BYD. The lineup includes the U8, a US$150,000 four-motor plug-in hybrid SUV with 1,184 horsepower and zero to 62 in 3.6 seconds. The U8 can reportedly stay afloat during emergencies. BYD has already delivered more than 3,000 of them. The U7 is a luxury electric four-door sedan, also with four motors, and a reported 1,300 horsepower and up to 500-mile range. The U7 starts at US$140,000.
BYD covers both ends of the market, and offers EVs that sell for less than US$14,000 in the Chinese market. BYD, which has sold some buses in the U.S., is considering production in Mexico, which would potentially be an easy export to the U.S. That prospect is alarming Western automakers. According to a recent report from the Alliance for American Manufacturing: “The introduction of cheap Chinese autos—which are so inexpensive because they are backed with the power and funding of the Chinese government—to the American market could end up being an extinction-level event for the U.S. auto sector.”

BYD photo
Building Chinese cars in Mexico is “an effort to gain backdoor access to American consumers by circumventing existing policies that are keeping China’s autos out of the U.S. market,” the report said. Abuelsamid said that further tariffs are “a distinct possibility,” but not likely until at least 2025 because of Congressional gridlock.
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With US$40 million already committed, the Global Talent Fund is attracting investor attention with a strategy focused on building globally scalable consumer brands alongside high-profile talent.
A new investment fund targeting celebrity-founded consumer brands has secured US$40 million in commitments and is rapidly approaching its US$50 million fundraising target, signalling growing investor appetite for alternative opportunities beyond traditional asset classes.
The Global Talent Fund, which has a maximum raise of US$100 million, focuses on building and investing in consumer businesses alongside celebrities, athletes, and influential personalities who play an active role as co-founders rather than simply endorsing products.
The strategy is based on the belief that changes in consumer behaviour, particularly the rise of social media and digital engagement, have fundamentally altered how brands are built and scaled.
GTF founding partner Jeremy Hunt, who is helping lead the fund’s strategy, said consumers increasingly feel connected to personalities they follow online and are more willing to support products developed by those individuals.
“Consumers are searching for content to engage with, and when a celebrity they like or follow takes them on the journey of creating a product or brand, they genuinely feel part of that process,” he said.
The fund is targeting high-growth consumer sectors including wellness, hydration, beauty and recovery, areas Hunt believes continue to benefit from strong global demand and ongoing innovation.
Rather than backing celebrity endorsement deals, the fund is seeking businesses where talent is deeply involved in product development, brand creation and long-term growth.
According to Hunt, authenticity remains one of the biggest differentiators between successful celebrity-backed brands and those that fail.
“The consumer can see clearly if someone is simply being paid to promote a product,” he said. “The winners are typically the brands where the celebrity has genuinely helped build the business from the ground up.”
The model has attracted support from several prominent Australian investors and business families, reflecting broader interest in alternative investments with global growth potential.
Hunt said consumer brands offered a level of tangibility that many investors found appealing.
“Consumer brands are what we touch, feel, smell and taste every day,” he said. “Our investors understand the growth potential in the model, but they also want to be part of the journey.”
The fund’s rapid progress towards its fundraising target comes amid growing recognition that celebrity influence, when combined with strong commercial execution and scalable business models, can create significant enterprise value.
With several high-profile celebrity-founded businesses generating billion-dollar exits in recent years, supporters of the strategy believe the opportunity remains in its early stages.

