Amazon’s second-generation earbuds have noise-cancelling and hands-free Alexa.
3 min
I’ve worn earbuds more over this past year than any other. Between video calls and workouts at home, it felt like I was constantly putting some sort of implement in my ear.
Wireless earbuds have become essential—as has noise-cancelling technology to drown out the sounds of housemates. If you’re looking for a new pair, and are leery of dropping $399 on Apple’s shiny Pro ’pods, consider Amazon’s recent update to its Bluetooth buds.
The Echo Buds come in white or black. PHOTO: NICOLE NGUYEN/THE WALL STREET JOURNALThe second-generation Echo Buds have active noise cancellation and built-in, hands-free Alexa. They’re smaller and sound better than the previous model—and they’re cheaper too.
The price—$120, or $140 with a wireless charging case—is why these headphones are worth your attention. Noise-cancelling earbuds from companies like Apple, Samsung and Bose all cost over $200. For significantly less, Amazon’s set offers similar audio quality and sound-blocking cancellation, with some trade-offs.
Active noise-cancelling doesn’t only seal out sound; it uses microphones to listen to ambient noise, then generates opposing sound waves to eradicate it. (If it helps, think of lining peaks with troughs, and troughs with peaks.) Good noise cancelling is difficult to do, especially in small, marble-size earbuds.
The AirPods Pro are my gold standard. They can’t isolate sound like bulkier over-ear headsets, but they successfully reduce daily din to levels that allow me to concentrate. During indoor and outdoor testing, I was surprised how well the Echo Buds 2 active noise cancellation held up in comparison—and for $130 less.
Outside, the grumble of passing trucks and the howling wind were imperceptible. Inside, I could hear my husband on his video call, until I put on music. Then, his voice faded into the background.
Noise-cancelling has to start with a secure seal. A range of ear-tip sizes (S, M, L, and XL) plus three pairs of optional ear-support wings are included in the box. You can test the fit in the Alexa app. A chime plays and rates the quality of your seal. With the default medium tips installed, my fit was “good.” Adding wings bumped my grade to “great.” My ears did feel sore after wearing the buds all day. Downsizing to small tips eliminated the pain, but broke the seal.
To ensure a good fit, the earbuds come with different-size round ear tips and optional ear-support wings. PHOTO: NICOLE NGUYEN/THE WALL STREET JOURNALA snug fit also improves the audio experience. Modern pop such as Griff’s “Black Hole” and classics like The Clash’s “Should I Stay or Should I Go” sound great in the Echo Buds. The bass is particularly punchy, and the treble is clean. Competitors I’ve tested do produce more balanced audio, but at a much higher price.
The Echo Buds’ feature set is generally on par with competitors’. I got an industry-standard 5 hours and 15 minutes of battery life, with noise cancelling on and music playing. When you’re on the phone, an adjustable “sidetone” allows you to hear your own voice. There are programmable tap controls: a single tap can pause media, while a double-tap answers a call.
In other respects, the earbuds don’t meet the mark in the same way pricier buds do. For one, the important “pass through” mode—which allows you to hear outside sounds clearly while wearing the headphones—produces a noticeable, unnatural hissing.
You can only use Alexa hands-free while the buds are connected to a phone with the Alexa app. And while the assistant was fine at recognizing my voice, and telling me the weather outside or the date, Alexa had some trouble with other requests: “Set a timer for one minute” consistently yielded a “Sorry, I’m having trouble” response. An Amazon spokesman said the Echo Buds team wasn’t aware of the bug or how to fix it.
I often recommend that people get earbuds made by the same maker of their devices. They’re often optimised for connection reliability and pairing. But at this price, the new Echo Buds are a tempting proposition.
And if past Amazon deals are any indication, they’ll probably be even cheaper when Prime Day rolls around.
Reprinted by permission of The Wall Street Journal, Copyright 2021 Dow Jones & Company. Inc. All Rights Reserved Worldwide. Original date of publication: May 23, 2021.
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Meta is betting on a human-first AI future, but growing legal battles and declining public trust are putting Mark Zuckerberg’s vision to the test.
3 min
“Call us optimists. Call us dreamers. Call us whatever the hell you want, but we’re betting on people, and we like those odds. The future is for everyone.”
That ad copy is from the voice-over of a July Meta Platforms META -3.38%.
spot that’s been part of a public-relations blitz to position Meta as the humanist AI company. The message was undercut by the ad’s inclusion of David Bowie’s “Five Years,” a brooding 1972 song about an impending apocalypse. But this week CEO Mark Zuckerberg left no ambiguity, publishing a 6,500-word manifesto—about 10 times the length of this newsletter—with a title that echoed the ad: “The Future is for Everyone.”
That seems to be Meta’s new tagline. In light of sinking public opinion and the company’s thousands of lawsuits from states, school districts, parents, and users, Meta’s public relations have been defensive. This push represents a return to offense, with a chance to distinguish Meta’s approach to AI from other labs like OpenAI, Anthropic, or SpaceX SPCX +9.65%.
“It is surprising that the discourse from many developing AI is so filled with doom,” Zuckerberg wrote. “I do not understand why anyone who believes that AI will eliminate most jobs and much of humanity’s relevance would rush to build that future.”
Zuckerberg frames what sort of future we build with AI as the central issue of our time. “We believe that delivering superintelligence to everyone is the way to answer this question,” he says. “This has the potential to begin a new era of personal empowerment where individuals can use this powerful new capability to reach their full potential, pursue their interests, and improve their lives and the world more than ever before.”
The flood of words belies the situation on the ground in mid-2026. Americans, at least, have a love-hate affair with social media. A November Pew Research Center poll reported that 71% of U.S. adults used Facebook, and 51% used Instagram. Worldwide, 3.6 billion people use at least one Meta app every day.
But in a Reuters/Ipsos poll conducted in July and August, 61% of respondents said they wanted more government oversight of social media, and two-thirds supported laws to keep children under 16 years old off the platforms. When it comes to Meta in particular, in the 2026 Axios Harris 100, an annual poll about corporate reputation, Meta placed 96th out of 100. It’s only above two other social media companies, Chinese ultracheap retailer Temu, and Spirit Airlines, a defunct air carrier. Regarding ethics, Meta came in last, and it was only ahead of TikTok in trust.
The steady drip of headlines in the teen social media trials isn’t helping. Last week, Meta lost a judgment in New Mexico state court that raised their liability in that relatively small jurisdiction to nearly $1 billion dollars. On Wednesday, jury selection began for a federal case with four states suing Meta over addictive product design, and false marketing that said its platforms were safe for teenagers. In July, Meta claimed that the states are asking for a total of $1.4 trillion in damages, in addition to design changes in the apps. This is part of a multidistrict litigation, where thousands of federal trials with social media defendants are coordinated in Judge Yvonne Gonzalez Rogers’ district courthouse in Oakland, Calif.
There is a separate such group of thousands of cases in California state court, mostly with individual plaintiffs. The steady drip of bad headlines from the courts will continue unless Meta decides to settle en masse.
Meanwhile, in the second quarter, Meta booked “$2.40 billion of charges related to legal proceedings,” according to its quarterly filing. That may be just the beginning.
Zuckerberg spent 6,500 words getting his utopian message out, but I can sum it up in two: Trust us. The evidence is that Meta has a long way to go to win back that trust.
