Australia’s Job Market Remains Tight in July

SYDNEY—Australia’s unemployment rate rose in July to its highest level since late 2021 even as employment jumped by much more than expected over the month, with a record number of people participating in the labor market.

The unemployment rate rose to 4.2% in July from 4.1% in June, the Australian Bureau of Statistics said Thursday.

The economy created a further 58,200 jobs over the month, with full-time employment rising by 60,500, the ABS said. The employment creation was about three times that expected by economists.

The apparent mismatch in the data is explained by a rise in the labour market participation rate to a record high 67.1% in July from 66.9% in June.

Overall, the data suggests the job market remains tight, which will feed the Reserve Bank of Australia’s fears about the availability of labor, wage pressures and sticky core inflation over the coming quarters.

RBA Gov. Michele Bullock ruled out an interest-rate cut over the next six months citing concerns that inflation remains stubbornly high, while firms are reporting the job market is still tight.

The employment-to-population ratio rose by 0.1 percentage point to 64.3%, indicating employment growth was faster than population growth, the ABS said.

“Although the unemployment rate increased by 0.1 percentage point in each of the past two months, the record high participation rate and near record high employment-to-population ratio show that there continues to be a high number of people in jobs, and looking for and finding jobs,” the ABS said in a statement.

The number of people unemployed increased to 637,000 in July, the highest it has been since November 2021, but it remains around 70,000 below its pre-pandemic level, ABS added.

Seasonally adjusted monthly hours worked rose by 0.4%, in line with the 0.4% increase in employment, the ABS said.

A new investment fund targeting celebrity-founded consumer brands has secured US$40 million in commitments and is rapidly approaching its US$50 million fundraising target, signalling growing investor appetite for alternative opportunities beyond traditional asset classes.

The Global Talent Fund, which has a maximum raise of US$100 million, focuses on building and investing in consumer businesses alongside celebrities, athletes, and influential personalities who play an active role as co-founders rather than simply endorsing products.

The strategy is based on the belief that changes in consumer behaviour, particularly the rise of social media and digital engagement, have fundamentally altered how brands are built and scaled.

GTF founding partner Jeremy Hunt, who is helping lead the fund’s strategy, said consumers increasingly feel connected to personalities they follow online and are more willing to support products developed by those individuals.

“Consumers are searching for content to engage with, and when a celebrity they like or follow takes them on the journey of creating a product or brand, they genuinely feel part of that process,” he said.

The fund is targeting high-growth consumer sectors including wellness, hydration, beauty and recovery, areas Hunt believes continue to benefit from strong global demand and ongoing innovation.

Rather than backing celebrity endorsement deals, the fund is seeking businesses where talent is deeply involved in product development, brand creation and long-term growth.

According to Hunt, authenticity remains one of the biggest differentiators between successful celebrity-backed brands and those that fail.

“The consumer can see clearly if someone is simply being paid to promote a product,” he said. “The winners are typically the brands where the celebrity has genuinely helped build the business from the ground up.”

The model has attracted support from several prominent Australian investors and business families, reflecting broader interest in alternative investments with global growth potential.

Hunt said consumer brands offered a level of tangibility that many investors found appealing.

“Consumer brands are what we touch, feel, smell and taste every day,” he said. “Our investors understand the growth potential in the model, but they also want to be part of the journey.”

The fund’s rapid progress towards its fundraising target comes amid growing recognition that celebrity influence, when combined with strong commercial execution and scalable business models, can create significant enterprise value.

With several high-profile celebrity-founded businesses generating billion-dollar exits in recent years, supporters of the strategy believe the opportunity remains in its early stages.

Australia’s Job Market Remains Tight in July

The unemployment rate rose to 4.2% in July from 4.1% in June

With US$40 million already committed, the Global Talent Fund is attracting investor attention with a strategy focused on building globally scalable consumer brands alongside high-profile talent.