Club Moolia Will Be Australia’s First ‘Race Car Country Club’
A private ‘F1’ track, luxury accommodation and hi-tech golf facilities? Why not.
By Terry Christodoulou
Mon, Aug 10, 2020 5:27am
2 min
2 min
One of the few problems of owning a decent supercar is the rare opportunity to really stretch its legs.
Enter Club Moolia, an exclusive new member’s club set to features a formula one-inspired driving circuit alongside Australia’s first Crystal Lagoons – that is, a Dubai-style watery wonderland.
Destined for a 2022 opening in the dusty township of Bindoon, 80 kilometres north-west of Perth, the planned $140 million, 4.1km racetrack will boast 17 corners, high-quality asphalt and allegedly be as wide as 12-metres in parts.
Members will be given access to the grounds via a secure entry and exit, while track use will be limited to ten cars a session. When not in use, owners can store vehicles in private, climate-controlled garages.
Luxury on-track suites will accommodate members and guests, with planned club lounges, spas, private screening rooms and exclusive chauffeur transfers from Perth CBD hotels and the international airport available to members.
Golfers, meanwhile, will have access to a hi-tech driving range featuring flight and ball-tracking technologies for every shot, each delivered to HD displays.
Two basketball and five tennis courts round out the exclusive sporting amenities, with tailored nutrition, strength and technical programs also available as part of certain packages.
Memberships will be strictly limited to 600 individuals and corporations, from $30,000 (plus $5000 annual fee) to $100,000 for conglomerates (plus $8000 annual fee).
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The Australian leather house has opened an immersive four-day pop-up in Manhattan, unveiling its Bloom Collection and redefining what a product launch can look like.
Following the successful launch of its Palais Collection, MAISON de SABRÉ has unveiled a new modular handbag system offering more than 720 styling combinations.
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The Australian leather house has opened an immersive four-day pop-up in Manhattan, unveiling its Bloom Collection and redefining what a product launch can look like.
By Jeni O'Dowd
Wed, Jul 15, 2026 2 min
2 min
Product launches used to mean a store window and a press release. MAISON de SABRÉ has other ideas.
The Australian-born luxury house, founded in 2017 by brothers Omar and Zane Sabré, has opened a four-day Floral Atelier in the heart of New York City, transforming a stretch of Manhattan into what it calls an “overgrown botanical landscape” of craftsmanship, floristry, hospitality and music.
It’s the brand’s most ambitious physical activation to date, and the setting for the launch of its new Bloom Collection.
At the centre of the collection are three new SABRÉMOJI flower charms, named Wild Daisy, Sunflower and Cherry Blossom, each made entirely from upcycled leather offcuts and finished with ultrasonic embossing and embroidery.
There’s also the Floral Twist Handle, arguably the house’s most technically demanding piece yet, which takes 36 individual hand-tied knots to form six leather flowers, plus another ten structural knots that let it convert from a hand-carry to a shoulder strap.
A new Floral Wristlet debuts a leather-knotting technique developed specifically for the collection.
Between them, the pieces bring the brand’s product ecosystem to more than 10,000 possible styling combinations, all built from what would otherwise be manufacturing waste.
“Bloom is the latest evolution in the MAISON de SABRÉ product ecosystem, reimagining the handbag as a living canvas,” said co-founder and creative director Omar Sabré. He points to the smaller pieces as proof of intent rather than afterthought: “The smallest products demand extraordinary precision.”
It’s a strategy with numbers behind it.
The brand’s connected styling platform, of which Bloom is the latest chapter, has helped push MAISON de SABRÉ past $100 million in annual revenue and lifted average order value by 45 per cent, evidence that designing products to be added to and reinterpreted has become a genuine commercial engine rather than a marketing line.
The SABRÉMOJI charm platform alone has sold more than 500,000 units globally, with sold-out collaborations including Pokémon, Hello Kitty and Mr Men Little Miss.
For co-founder and managing director Zane Sabré, the Atelier is really about where the relationship with a customer begins.
“Retail is no longer just about selling products; there’s been a structural shift toward experience and participation,” he said.
“With Bloom, we wanted to create an environment where clients can experience our craft, understand our styling system and explore what is possible before they think about making a purchase.”
The Floral Atelier runs from July 3-26 in New York. The Bloom Collection launched globally today at maisondesabre.com, before rolling out to stockists including Bloomingdale’s, Nordstrom, Saks Fifth Avenue, Net-a-Porter’s FWRD, Revolve, Farfetch, Le Bon Marché and Ounass.
