Experts on the sector say it will take years for the schools, among the best in the world, to recover from the economic damage.
4 min
SYDNEY—Australia’s decision to close its borders protected it from the coronavirus. But that policy is wreaking havoc on the country’s universities, which relied on lucrative tuition from foreign students who are stuck overseas.
Experts say it will take years for the schools, among the best in the world, to recover from the economic damage. Already, Australian universities have cut more than 17,000 jobs, according to industry group Universities Australia. It said operating revenue fell 4.9% last year and is expected to fall another 5.5% this year.
“As students finish and we haven’t got new ones coming, we’re yet to hit the bottom basically,” said Peter Hurley, a policy fellow at the Mitchell Institute for Education and Health Policy, which forecast that the country’s universities could lose up to $15 billion in international tuition through 2023.
Leaders all over the world have needed to balance protecting their populations from the virus with the economic damage that those policies can cause. But with a vaccine rollout expected to start in Australia soon, pressure is ramping up on conservative Prime Minister Scott Morrison to provide clarity on how and when international students could return.
Leaders in the nation’s states and territories have pressed for some places in the quarantine system to be reserved for international students, but Mr. Morrison has argued that returning Australians must come first. Thousands of Australians remain stranded overseas because the government has imposed caps on returning travelers, part of an effort to ease pressure on its hotel quarantine system and to minimise the risk of highly contagious variants of the coronavirus from spreading into the community.
The matter could be discussed at a cabinet meeting later this week. Any change in policy could signal whether Mr. Morrison is ready to loosen border restrictions with vaccines on the horizon.
Phil Honeywood, chief executive of the International Education Association of Australia, said overseas students are starting to doubt that they will return to Australia this year. He is concerned some students may drop out and go study in other countries like Canada, the U.K. and the U.S.
“The stickability of those students is now in question,” he said.
Ahmed Korayem, a 32-year-old in Egypt, wasn’t sure whether to start a master’s program in compliance and regulation at an Australian university because of the country’s border closures. He worries that studying online wouldn’t be the same as being there in person and that it would be difficult to interact with his professors because of the time difference.
Mr. Korayem has decided to enroll at school, but he said a prolonged period of border closures could force him to drop out later.
“If it’s three months and then I would be able to move and continue my studies face-to-face, I can handle this. If it’s more than that, then I think no,” Mr. Korayem said. “The uncertainty can be stressful.”
Foreign students, particularly from China and India, have been lured to Australia by its relative proximity to Asia, easy access to visas and high-quality schools. Australian universities charged them higher fees than domestic students; international tuition at one point made up more than 40% of student revenue at universities, according to an estimate from the Mitchell Institute.
Although students can study remotely online, international-student enrollments were already down 14% as of November, according to Australian government data. The number of international students physically in the country has fallen further—and is down about 35% when compared with pre-pandemic levels—according to the Mitchell Institute’s Mr. Hurley.
“I don’t think anybody had on their risk scenarios literally no international travel,” said Paul Duldig, chief operating officer at Australian National University in Canberra, the capital. The school estimates its international-student tuition fees fell last year by about 30%.
Aside from cutting staff, universities are delaying campus improvements and eliminating fields of study. Australia’s reputation for producing important academic research is also at stake, given that universities used much of that international tuition to fund scholarly pursuits. About 11% of Australia’s researchers, including postgraduate students and staff, could lose their jobs due to the decline in fees from international students, according to research from the Melbourne Centre for the Study of Higher Education.
To make up for the revenue decline, the Australian government included about $770 million in aid to fund university research in this financial year’s budget. But a long-term solution depends on allowing international students back into the country, according to academics who have studied university finances.
Before the pandemic, Australia was the third top destination for international students, behind the U.S. and the U.K., according to United Nations data. Australian universities were also more reliant on international students than other countries. In 2018, 27% of all students in higher education in Australia were from overseas, according to data from the Organization for Economic Cooperation and Development, a group of wealthy countries that has 37 members. That was the second highest percentage in the OECD, behind tiny Luxembourg. In the U.S., just 5% were international students.
At Monash University, one of Australia’s top research schools, tuition from international students fell $85 million last year and overall revenue dropped by $270 million, a nearly 5% decline. The school is cutting 277 jobs and eliminating 2% of its courses. It is also shelving or deferring long-term building plans, including a new medical educational center, a biomedical teaching facility and an artificial-intelligence and data-science building.
Margaret Gardner, president and vice chancellor of the university, said having international students on campus enriches the academic experience for domestic students who get exposed to different cultures and viewpoints even if they are going to school close to home.
“It’s not just about plugging a hole,” she said. “I can’t begin to tell you how much difference it makes to the education you provide.”
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AI-powered travel agents are challenging online booking platforms, but Airbnb’s exclusive listings and direct customer relationships could give it an edge. Its next challenge: turning repeat guests into loyal customers through stronger rewards and innovation.
3 min
AI agents like Muse can already find you the cheapest hotel room in Paris. But they can’t locate a cheaper version of that Catskills cabin you’ve been eyeing, because it might only be available on Airbnb ABNB -1.43%decrease.
Investors should pay attention to that distinction. When Meta Platforms META 3.38%increase launched its Muse agent last month, travel stocks including Booking Holdings BKNG -1.19%decrease, Expedia and Airbnb all fell sharply.
Airbnb, though, has a real chance to emerge as a winner from the upheaval. The catch: Its stock already reflects above-industry growth. To justify its valuation, Airbnb will need to turn repeat customers into loyal ones.
Online travel companies make much of their money by simplifying search and collecting fees on bookings. AI agents threaten that model.
But not all travel marketplaces are equally exposed. Booking and Expedia largely sell hotel rooms that travelers can also book directly or through competing sites. If an agent can find the same room elsewhere, it has little reason to favor either Booking or Expedia.
Booking and Expedia also sell sponsored listings that steer travelers toward particular properties. Wells Fargo estimates those will account for about 8% of Expedia’s revenue and a much higher percentage of profit next year.
Airbnb has more ways to adapt. More than half its listings are available only on its platform, and more than 90% of its traffic comes directly to its app or website.
The customer relationship doesn’t end after booking, either. Bernstein analyst Richard Clarke notes that 90% of Airbnb guests go on to message their hosts about arrival times, keys or local taxes, giving Airbnb a connection to both sides of the transaction.
How the companies have responded to the possible agentic future is telling.
Expedia quickly signed on as a Muse partner. Airbnb hasn’t, and Chief Executive Brian Chesky says AI chatbots have so far been a boon, sending customers to Airbnb’s website.
Chatbots might work for buying paper towels, he quipped at a Skift conference last month, but people enjoy planning trips. He argued that browsing dozens of homes isn’t something a text-based chatbot is well suited for.
Still, the AI jitters arrived just as Airbnb was persuading investors it deserved its pricey multiple. For years after its 2020 initial public offering, the stock—which trades around 25 to 30 times forward earnings—went nowhere. Investors saw a mature operator trading at a growth premium.
This year, Airbnb growth seems to be accelerating. The stock jumped in August after the company raised its full-year revenue-growth guidance with its second-quarter results. Wells Fargo analyst Ken Gawrelski credits a run of product improvements under a revamped leadership team.
Among the changes: letting guests reserve now and pay later, adding hotels, and a redesigned home page and app. Investors were also betting on what comes next, including thousands more hotels, car rentals and, eventually, advertising.
The irony is that some of those growth drivers push Airbnb closer to the kind of business Booking and Expedia run—the kind of business AI agents could threaten. Even if AI agents capture a large share of travel planning and booking, Airbnb would capture the demand. But it and others would slowly lose control over how customers find and choose properties.
That would undermine the advertising opportunity investors are counting on. The bigger point for Airbnb and other marketplaces is that losing control of customer acquisition could mean surrendering some of their pricing power and margins.
To bulletproof itself, Airbnb might look to another e-commerce giant that has so far kept AI agents at arm’s length: Amazon.
Like Amazon, Airbnb has a loyal customer base and hard-to-match supply. But it has nothing like Prime membership to make customers think twice before taking their business elsewhere.
That is where loyalty comes in. Business travelers stick with Hilton or Marriott because enough nights earn them perks. Leisure travelers rarely accumulate stays with one chain. Airbnb has millions of listings and plenty of repeat customers, but no broad rewards program. It has begun experimenting with credits on hotel stays, but it should make loyalty a priority, not just a promotion.
Airbnb also plans to launch its own AI agent next year. But travelers using an agent might still want it to search Airbnb, Vrbo, Booking and hotel websites alike, rather than limit itself to one company’s inventory.
Eventually, Airbnb might have to strike deals with agent makers, using its unique homes as leverage to negotiate favorable terms, says Gawrelski. Such deals, along with rewards for loyal guests, could over the long term eat into the company’s roughly 13% take rate, he adds. But if they bring in enough additional bookings, the trade-off could be worthwhile.
History offers a reason not to panic. The shift from desktop to mobile unsettled investors in Alphabet and Amazon, but both emerged as major beneficiaries. Companies with valuable assets can come out of a platform shift stronger, if they adapt quickly enough.
Airbnb has homes the bots can’t easily replace. Now it needs to give guests a reason to insist on booking them there.
