Crown Sydney ‘Tops Out’

Instagram may be full of dreamy interiors, but architect Georgina Wilson says what works on social media doesn’t always translate to real life.

As one of Australia’s most-followed architects, Wilson has seen first-hand how influencer-led design shapes—and sometimes sabotages—our homes.

From impractical layouts to fast-fashion finishes, here are five biggest myths she’s busting.

1. Form Over Function

That statement pendant light might rake in likes, but can you actually open your kitchen drawers?

Many influencer-inspired designs prioritise visual drama over practicality, sacrificing comfort, efficiency and long-term usability in the process.

2. Set Design, Not Home Design

Fluted cabinetry, curved walls, oversized arches—they look great in a styled shot but aren’t always built to last.

Wilson warns that these trends are often “set pieces,” designed for impact rather than daily living.

3. The DIY Myth

With time-lapses and tutorials galore, influencers make renovations look deceptively easy.

But Wilson says DIY often results in costly missteps: “Designing a great space requires experience, technical skill and planning—there are no shortcuts.”

4. Trends Over Timelessness

What’s hot today will feel tired tomorrow. Chasing viral aesthetics can lead to expensive regrets, especially if it means compromising on layout, materials, or functionality.

“Good design should outlast any algorithm,” says Wilson.

5. Influencer Projects Are Often Free – Yours Won’t Be

Wilson points out a crucial reality: most influencer renovations are heavily subsidised by brand partnerships.

Homeowners, meanwhile, foot the full bill—sometimes for design choices that don’t serve them long-term.

Social media is a powerful source of inspiration, but Wilson urges homeowners to think beyond the grid.

“A truly great home isn’t built for the ‘after’ photo,” she says. “It’s built to be lived in—comfortably, beautifully, every day.”