From Remote Work to Hybrid Work: The Tech You’ll Need To Link Home And Office
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From Remote Work to Hybrid Work: The Tech You’ll Need To Link Home And Office

Your tech life is about to get messy. Here are some solutions.

By JOANNA STERN
Mon, Mar 15, 2021 5:43amGrey Clock 5 min

Hope your magic Mary Poppins, go-back-to-the-office bag is ready. Let’s see, you’re going to need your laptop, your laptop’s power adapter, your headphones, your headphones’ power adapter, your ring light, your ring light’s power adapter…

Oh, and you thought this was just a one-time pack? That’s cute. Prepare to do this two to three times a week, as you split time between your home-office and your office-office for the next, well, forever.

Welcome to the exciting new world of hybrid work.

“Somewhere in the vicinity of 60% of the workforce are choosing the hybrid option,” said Gartner analyst Suzanne Adnams, “which means their ideal is working at home and coming into the office three days a week.”

If I had a dollar for every time I heard “two to three days at the office” while reporting this column, a socially distanced steak dinner would be on me.

What isn’t as clear? Where you’ll go once you get to the office. That depends on your employer. Here are three possible options:

• Same-old desking: Business as usual. You still get your own desk, but maybe now, your chair and your colleague’s chair are farther apart.

• Hot desking: The horribly named trend where employees don’t have a permanently assigned desk. Also referred to as hoteling, flexing or desk swapping, this is becoming the leading hybrid option for a key reason: It doesn’t make sense to have one desk per person if people only come in a few times a week.

• No desking: The office isn’t for solo work but collaboration. So instead of desks there are mostly group meeting areas, with a privacy phone booth here and there. Companies including Dropbox have committed to this route.

I certainly can’t tell you in detail what’s going to happen at your company, but I can say this hybrid life will make you even more dependent on your tech tools. The very tech that enables us to work from anywhere (laptops and smartphones, video calling, Slack) is also the technology that stands to make this so messy.

Your colleagues are at the office whiteboarding but you’re stuck at home in a little Zoom box? You survive the commute to the office, only to discover you left your USB-C dongle on the kitchen table. Hey, Bob From Accounting, stop screaming on your video call. This isn’t your basement!

But I have hope. Not only did we prove our tech resilience when we embarked on the Great Work-From-Home Experiment a year ago but the makers of our most depended-upon products are paying attention and adapting for this next phase. Here are a few of the biggest hybrid challenges and some potential solutions.

I’m back to the good old commute, but at my hot desk, I have nothing, not even a coffee-stained mug.

There are no two ways about it, you’re going to need a bigger bag. And for the record: Anyone who tells you a backpack is only for middle schoolers is just wrong.

When you head to your building (assuming you remember where it is), you might have to pull out your phone. Your employer might require Covid-era health check-ins and other precautions, but it also might give you the opportunity to book your workspace, through systems like Robin or Salesforce’s Work.com.

Congrats, you made it to “your” desk. I can’t guess the tech that will be available when you get there, but expect it to be pretty bare-bones, especially if you BYOL (you know, bring your own laptop).

In Salesforce’s redesigned spaces, for instance, employees get just a desk and two side-by-side monitors, Jo-ann Olsovsky, the company’s chief information officer, told me.

At least Salesforce employees will be able to keep other belongings in lockers and easily get other tech peripherals—mice, keyboards, headsets, chargers—from tech vending machines situated around the offices. You don’t pay. Just swipe your employee badge, hit the button for your item and grab it from the bottom tray.

If your office’s vending machines only dispense stale Doritos, you might request stuff through your IT department. Regardless, you’ll likely be dragging your favorite equipment to and fro. Certainly, more expensive gear that you don’t own two of—tablets, microphones, noise-canceling headphones—will be in your bag.

For the smaller stuff—battery packs, charging cords, a mouse and the miscellaneous adapters to connect drives, memory cards and cables to your laptop—you’ll need a dongle bag. Don’t have one yet? Oh, you must. The one I just got, the InCase nylon accessory organiser, has mesh pockets and straps for organizing different cords and adapters. It lists for $50.

I’m at the office with some colleagues. Other colleagues are at home.

If you think going back to the office means the end of video calls, I have bad news for you. Expect most meetings from now on to have a video component and there to be even more cameras in the office—and not just in the conference rooms.

“It’s hard to imagine going into an office now and all those little closed spaces that might have had a phone in them not being video enabled,” Logitech Chief Executive Bracken Darrell told me, adding that he expects some companies to put webcams at hot-desk stations as well.

Executives who work on collaboration platforms at Microsoft, Google, Slack and Zoom said a key need was for employees at home and at work to feel like they’re on a level playing field when on calls and working together. Here are initiatives they’ve launched:

Microsoft Teams: A system called Teams Rooms links conference rooms with remote users who want to join in. Voice recognition in new compatible speakers can identify who in a room is talking, and the person’s name will appear on screen. You won’t be embarrassed dialling in from home, either: A new presenter mode removes the background of your video and places you in front of the presentation, or positions the presentation in a box over your shoulder in “reporter mode.”

Google Workspace: Google also powers speakers and cameras for the office, but as people leave the house, they’ll be using their phones more for video calling too. An update to the Google Meet phone app will better display people on video. A coming update to Google Docs, Sheets and Slides will include the ability to overlay voice and video chat as people work together on documents.

Slack: An audio-room feature is coming, so users can quickly hop on a conference call. Think Clubhouse but for quick meetings. The company, which Salesforce agreed to buy, is also adding a feature for sharing prerecorded video messages. This could help a manager send an announcement to everyone, whether they’re in the office or at home.

Zoom: The pandemic’s breakout star has its own conference-room service called, say it with me, Zoom Rooms. The company’s Zoom Rooms Controller app for iOS and Android lets people in the conference room control meetings from their phones—no need to touch the grimy shared keyboard or room control panel.

A bigger challenge: What if the in-person meeting includes some physical stuff, like a whiteboard? How do the people at home keep up and contribute?

Google and Microsoft have tried to make that easier. Microsoft makes the Surface Hub—a giant Windows tablet for offices that runs the cloud-connected Microsoft Whiteboard app. Those on a Microsoft Teams call can view and add to the digital whiteboard. Same idea with Google’s Jamboard. People in the office can scribble on the giant screen and those in a Google Meet video call can view and add to it. Zoom works with third-party hardware makers to integrate whiteboarding.

I’m working from home today—how do I share that with the world?

The upside to all this is being stuck at home won’t be as bad as it once was. You’re already honing your setup, and some companies even plan to continue subsidizing employees home-office needs. And now that you’ve gotten used to overcommunicating your schedule and deadlines? You just keep doing that, wherever you are.

Google’s added some features to its calendar to help, including what it calls “segmentable working hours.” You can make it clear to colleagues what location you’re working from or if you’re doing something else, like exercising or commuting. Slack is also exploring adding more status options to indicate your whereabouts.

This return to the office may have a slick name—hybrid work—but make no mistake, it’s as hybrid as Frankenstein’s monster. Just remember, one year ago we got through a pretty cataclysmic work change, and we will do it again. Just don’t forget about the dog.



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AI-powered travel agents are challenging online booking platforms, but Airbnb’s exclusive listings and direct customer relationships could give it an edge. Its next challenge: turning repeat guests into loyal customers through stronger rewards and innovation.

By David Wainer
Tue, Oct 13, 2026 3 min

AI agents like Muse can already find you the cheapest hotel room in Paris. But they can’t locate a cheaper version of that Catskills cabin you’ve been eyeing, because it might only be available on Airbnb ABNB -1.43%decrease.

Investors should pay attention to that distinction. When Meta Platforms META 3.38%increase launched its Muse agent last month, travel stocks including Booking Holdings BKNG -1.19%decrease, Expedia and Airbnb all fell sharply.

Airbnb, though, has a real chance to emerge as a winner from the upheaval. The catch: Its stock already reflects above-industry growth. To justify its valuation, Airbnb will need to turn repeat customers into loyal ones.

Online travel companies make much of their money by simplifying search and collecting fees on bookings. AI agents threaten that model.

But not all travel marketplaces are equally exposed. Booking and Expedia largely sell hotel rooms that travelers can also book directly or through competing sites. If an agent can find the same room elsewhere, it has little reason to favor either Booking or Expedia.

Booking and Expedia also sell sponsored listings that steer travelers toward particular properties. Wells Fargo estimates those will account for about 8% of Expedia’s revenue and a much higher percentage of profit next year.

Airbnb has more ways to adapt. More than half its listings are available only on its platform, and more than 90% of its traffic comes directly to its app or website.

The customer relationship doesn’t end after booking, either. Bernstein analyst Richard Clarke notes that 90% of Airbnb guests go on to message their hosts about arrival times, keys or local taxes, giving Airbnb a connection to both sides of the transaction.

How the companies have responded to the possible agentic future is telling.

Expedia quickly signed on as a Muse partner. Airbnb hasn’t, and Chief Executive Brian Chesky says AI chatbots have so far been a boon, sending customers to Airbnb’s website.

Chatbots might work for buying paper towels, he quipped at a Skift conference last month, but people enjoy planning trips. He argued that browsing dozens of homes isn’t something a text-based chatbot is well suited for.

Still, the AI jitters arrived just as Airbnb was persuading investors it deserved its pricey multiple. For years after its 2020 initial public offering, the stock—which trades around 25 to 30 times forward earnings—went nowhere. Investors saw a mature operator trading at a growth premium.

This year, Airbnb growth seems to be accelerating. The stock jumped in August after the company raised its full-year revenue-growth guidance with its second-quarter results. Wells Fargo analyst Ken Gawrelski credits a run of product improvements under a revamped leadership team.

Among the changes: letting guests reserve now and pay later, adding hotels, and a redesigned home page and app. Investors were also betting on what comes next, including thousands more hotels, car rentals and, eventually, advertising.

The irony is that some of those growth drivers push Airbnb closer to the kind of business Booking and Expedia run—the kind of business AI agents could threaten. Even if AI agents capture a large share of travel planning and booking, Airbnb would capture the demand. But it and others would slowly lose control over how customers find and choose properties.

That would undermine the advertising opportunity investors are counting on. The bigger point for Airbnb and other marketplaces is that losing control of customer acquisition could mean surrendering some of their pricing power and margins.

To bulletproof itself, Airbnb might look to another e-commerce giant that has so far kept AI agents at arm’s length: Amazon.

Like Amazon, Airbnb has a loyal customer base and hard-to-match supply. But it has nothing like Prime membership to make customers think twice before taking their business elsewhere.

That is where loyalty comes in. Business travelers stick with Hilton or Marriott because enough nights earn them perks. Leisure travelers rarely accumulate stays with one chain. Airbnb has millions of listings and plenty of repeat customers, but no broad rewards program. It has begun experimenting with credits on hotel stays, but it should make loyalty a priority, not just a promotion.

Airbnb also plans to launch its own AI agent next year. But travelers using an agent might still want it to search Airbnb, Vrbo, Booking and hotel websites alike, rather than limit itself to one company’s inventory.

Eventually, Airbnb might have to strike deals with agent makers, using its unique homes as leverage to negotiate favorable terms, says Gawrelski. Such deals, along with rewards for loyal guests, could over the long term eat into the company’s roughly 13% take rate, he adds. But if they bring in enough additional bookings, the trade-off could be worthwhile.

History offers a reason not to panic. The shift from desktop to mobile unsettled investors in Alphabet and Amazon, but both emerged as major beneficiaries. Companies with valuable assets can come out of a platform shift stronger, if they adapt quickly enough.

Airbnb has homes the bots can’t easily replace. Now it needs to give guests a reason to insist on booking them there.