The small historic city is full of charm, from period architecture to top schools, which has lead to significant price growth over the past five years
6 min
Bath has long been known for its genteel pleasures and civility.
It came to prominence 2,000 years ago as a religious spa where people worshiped the Roman goddess Sulis Minerva and bathed in the natural thermal spring waters that still flow with hot water today. In the early 1700s it re-emerged as a spa resort, attracting fashionable society as resident Jane Austen observed in her novels.
The city has come to the fore yet again thanks to the Netflix series “Bridgerton,” since many of its well-preserved heritage sites, stone-flagged streets and wisteria-clad mansions form a glamorous backdrop to the show’s high-society Regency world.
For instance, the city’s Holburne Museum acts as Lady Danbury’s townhouse. No. 1 Royal Crescent was used as the Featheringtons’s London home, while the Abbey Deli on Abbey Street was transformed into the Modiste dress shop, and Bath Assembly Rooms served as the venue for Lady Danbury’s ball in the first season. Glimpses of Bath, particularly its City Centre neighbourhood, are back as the first part of season three was released on Thursday.
Boundaries
Bath lies in the River Avon valley 97 miles west of London, between the Cotswold Hills and the Mendips. To the north, the city centre is bounded by Lansdown Road, to the east by the A46 highway, and the south by the A36 and the end of the Lower Bristol Road to the A4 highway. The river runs through the city, dividing it north from south, and there are four main bridges. The Roman Baths lie at the heart of the city, close to the great medieval church, Bath Abbey. The most iconic streets—some of which featured in “Bridgerton”—are the Royal Crescent and the Circus, which are a short walk from the baths and feature sweeping classical facades.
Price Range
David Mackenzie, partner at broker Carter Jonas, said the typical house price is £900,000 to £1 million, reaching up to £6 million for more expensive properties.
One- and two-bedroom apartments fetch between £200,000 to £400,000.
Prime prices cost about £1,000 per square foot, said Savills property consultant Christine Penny.
Housing Stock
Since Bath is a Unesco World Heritage City, its historical environment is protected, so it does not expand. The centre contains tall Georgian townhouses, while there is more modern housing on the infill sites created when the city was bombed during World War II. A Georgian townhouse usually has five stories and 100 stairs.
“They were built with entertaining in mind with large reception rooms, grand proportions, high ceilings, big windows and fireplaces. They have a doll’s-house look,” Mackenzie said. “Many have railings at the front and wrought-iron balconettes.”
Parking is at a premium; the Georgians built stables and coach houses at the back of properties but many have since been converted into residences. A garage can cost as much as £200,000 and a secure car-parking space £100,000.
Bathwick Hill and Weston Park also feature Regency villas that are individual in style, unlike the uniform feel of the monumental Georgian terraces.
“The Grand Tour of the day inspired the architects of that era because a lot of the houses will have beautiful pediments and columns that are almost Grecian in feel,” Penny said.
Villas are usually 5,000 to 6,000 square feet in size set within grounds of 0.5 to 1 acre. Such properties are rare, coming on the market once a year and can command between £3 million and £10 million.
What Makes It Unique
“Bath is a lovely mix of town and country life because it is such a small city, added to which it is very beautiful and very safe,” Mackenzie said, calling out the several bodies of water that cut through the city.“It’s very historic, but more recently what has attracted people to Bath is that it’s got very good schools and the University of Bath.”
Former radio producer Penny Faux and her composer husband, Steven, moved to Bath from London with their young family. They were attracted by the city’s beautiful buildings, lack of urban sprawl and good schools. Faux also cited its vibrant arts scene as a draw.
“Bath punches above its weight, with good theatre and music festivals,” Faux said. “It’s also an international place, home to a university and many language schools.”
Bath also has good transport links, including an international airport and train connections into London in 90 minutes.
“It’s immensely attractive with period properties interspersed with lots of public space and parks,” Savills’s Penny said. “We have a university that attracts overseas students. We are a global destination.”
Luxury Amenities
Bath is a lively place with an excellent shopping centre and numerous restaurants, including the Michelin-starred Olive Tree. To relax, there is the Thermae Bath Spa with its natural springs, Royal Victoria Park and the Botanical Gardens on the edge of Royal Crescent. For sports, there are Tracy Park and Lansdown golf clubs to the north, and the Manor House Hotel golf club at Castle Combe.
Bath has much to offer culturally with numerous art galleries and museums, as well as music, literary and film festivals. The Theatre Royal stages shows pre and post runs in London’s West End.
Among the top-ranked private schools on the north side are two day and boarding schools that enrol students from pre-kindergarten through high school: the Royal High School Bath school for girls and the co-ed Kingswood.
On the south side, King Edward’s School is co-ed day school geared toward pupils from pre-K to 12th grade. The co-ed Paragon School is for children aged three to 11. Prior Park College is a mixed Catholic day and boarding school for children ages 11 to 18.
Who Lives There
“Bath attracts people with connections outside of the area; a lot of people who work in London. People who move to Bath with their children tend to stay here, so we do have retirees,” Penny said.
There’s also an arts crowd in Bath that goes back to residents like writers Austen and Mary Shelley, Mackenzie said. “It’s also got a lot of academics who love its history, as well as high-net-worth individuals who come for the schools and because it’s safe, yet can get into London very quickly by train.”
Notable Residents
Mackenzie said the city is a lure for the famous because “you can blend in in Bath.” It’s been home at one time or another to many actors, from Indira Varma of “Game of Thrones,” to John Cleese and Nicolas Cage , according to published reports.
Also from the arts, designer Manolo Blahnik reportedly made Bath his home 43 years ago and lives in a Georgian townhouse on Camden Crescent by architect John Eveleigh.
Outlook
Mackenzie said prices have increased 15% to 20% over the past five years. At present, it takes on average six to eight weeks for a home to sell. But Mackenzie said that properties in locations such as the Circus, the Royal Crescent, St James’s Square, Lansdown Crescent and Widcombe along the canal sell quickly.
“Property in Bath always holds its value because housing stock never increases, there’s never a flood of properties that come to the market,” he said.
“Bath stands its ground,” said Penny. She said the first quarter of 2024 had been very busy and the value of prime property rose in value 0.6% compared to the previous year.
Mackenzie said prices will remain stable in what is an election year but if a new government reduces stamp duty that may nudge prices up 5%.
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Australia’s wealthy class is expanding fast, and Knight Frank says that a surge in billionaires is reshaping the nation’s luxury property market.
3 min
Australia’s luxury property market is being quietly reshaped by one of the most significant wealth expansions in the world.
According to Knight Frank’s latest Wealth Report, the country’s billionaire population is set to grow by 77 per cent over the next five years, rising from 48 to 85 individuals.
That surge sits within a broader wave of wealth creation. Ultra-high-net-worth individuals, those with more than US$30 million, are forecast to increase by nearly 60 per cent to over 26,000 Australians by 2031.
Globally, the pace is accelerating. The report reveals that 89 new ultra-wealthy individuals are created every day, a figure that underscores a structural shift in capital formation rather than a cyclical upswing.
For luxury property markets, this is not just a headline number. It is a demand driver.
Australia’s wealth story is increasingly underpinned by diversification across resources, finance, technology and services, creating a depth of private capital that is both mobile and strategic.
And mobility is key. The ultra-wealthy are no longer tied to a single market. Instead, they are operating across multiple global hubs, maintaining footholds in cities like London, New York and Singapore, while using Australia as a stable base.
In this environment, real estate becomes less about shelter and more about positioning. Trophy assets remain desirable, but capital is increasingly being deployed across the full risk spectrum, from long-term holds to value-add opportunities. For Australia, the implications are clear. As wealth expands, so too does the expectation of product, and the locations that can attract it.
The billionaire effect
While property remains central to wealth preservation, the latest data shows that capital is increasingly spreading across luxury asset classes, albeit with a more disciplined approach.
Knight Frank’s Luxury Investment Index recorded a modest 0.4 per cent decline in 2025, signalling a stabilisation phase after several years of correction.
But beneath that headline number is a more telling shift. Collectors are moving away from speculative buying and toward assets defined by rarity, provenance and cultural significance.
Impressionist art led the market, rising 13.6 per cent, buoyed by landmark sales including a US$236 million Klimt painting. Watches also performed strongly, up 5.1 per cent, driven by continued demand for brands like Patek Philippe and Rolex.
At the same time, more volatile categories have corrected. Whisky values fell 10.9 per cent, while parts of the fine wine market have softened following pandemic-era highs.
Perhaps the most notable trend is behavioural. Younger investors are entering the market through fractional ownership platforms, gaining exposure to high-value assets that were once out of reach.
For property, the parallels are clear. The same focus on scarcity, narrative and long-term value is increasingly shaping buying decisions at the top end of the residential market.
Global wealth
The growth in billionaires is not just increasing demand, it is changing where that demand is directed.
In Australia, Brisbane has emerged as one of a handful of global cities experiencing rapid change in its luxury positioning. The city’s transformation is being driven by infrastructure investment and the 2032 Olympics, with top-end apartment prices rising from around US$6 million to more than US$10 million in just 12 months.
Luxury price growth has remained steady, with Brisbane rising 2.1 per cent in 2025, while the Gold Coast recorded 2.8 per cent.
At the same time, buying power is tightening. US$1 million now buys 5 per cent less in Brisbane than it did five years ago, reflecting the upward pressure on prime markets.
The trend is not confined to capital cities. Regional lifestyle markets are also capturing attention. Geelong’s waterfront has been identified as one of the world’s hottest luxury residential markets, driven by a combination of coastal amenity, infrastructure and relative value.
In these markets, pricing is no longer the sole driver. Lifestyle, accessibility and long-term growth are increasingly shaping buyer decisions, particularly among globally mobile wealth.
Alternative luxury assets
Beyond residential property, high-net-worth individuals are continuing to diversify into alternative assets that combine lifestyle and investment potential.
One of the most compelling examples is vineyard investment. Knight Frank’s Global Vineyard Index highlights the Barossa Valley as one of the best-value wine regions globally, where US$1 million can secure more than 18 hectares of land.
Despite a 10 per cent decline in land values over the past year, the broader outlook remains positive, particularly as the global wine industry shifts toward premiumisation.
This “trading up” trend is seeing consumers favour higher-quality, provenance-driven wines over mass-market products, reinforcing the long-term appeal of established regions like the Barossa and Eden Valleys.
For investors, the appeal lies in the intersection of lifestyle and capital preservation. Vineyard assets offer not only production potential, but also a narrative — something increasingly valued in a market where experience and authenticity carry weight.
