The small historic city is full of charm, from period architecture to top schools, which has lead to significant price growth over the past five years
6 min
Bath has long been known for its genteel pleasures and civility.
It came to prominence 2,000 years ago as a religious spa where people worshiped the Roman goddess Sulis Minerva and bathed in the natural thermal spring waters that still flow with hot water today. In the early 1700s it re-emerged as a spa resort, attracting fashionable society as resident Jane Austen observed in her novels.
The city has come to the fore yet again thanks to the Netflix series “Bridgerton,” since many of its well-preserved heritage sites, stone-flagged streets and wisteria-clad mansions form a glamorous backdrop to the show’s high-society Regency world.
For instance, the city’s Holburne Museum acts as Lady Danbury’s townhouse. No. 1 Royal Crescent was used as the Featheringtons’s London home, while the Abbey Deli on Abbey Street was transformed into the Modiste dress shop, and Bath Assembly Rooms served as the venue for Lady Danbury’s ball in the first season. Glimpses of Bath, particularly its City Centre neighbourhood, are back as the first part of season three was released on Thursday.
Boundaries
Bath lies in the River Avon valley 97 miles west of London, between the Cotswold Hills and the Mendips. To the north, the city centre is bounded by Lansdown Road, to the east by the A46 highway, and the south by the A36 and the end of the Lower Bristol Road to the A4 highway. The river runs through the city, dividing it north from south, and there are four main bridges. The Roman Baths lie at the heart of the city, close to the great medieval church, Bath Abbey. The most iconic streets—some of which featured in “Bridgerton”—are the Royal Crescent and the Circus, which are a short walk from the baths and feature sweeping classical facades.
Price Range
David Mackenzie, partner at broker Carter Jonas, said the typical house price is £900,000 to £1 million, reaching up to £6 million for more expensive properties.
One- and two-bedroom apartments fetch between £200,000 to £400,000.
Prime prices cost about £1,000 per square foot, said Savills property consultant Christine Penny.
Housing Stock
Since Bath is a Unesco World Heritage City, its historical environment is protected, so it does not expand. The centre contains tall Georgian townhouses, while there is more modern housing on the infill sites created when the city was bombed during World War II. A Georgian townhouse usually has five stories and 100 stairs.
“They were built with entertaining in mind with large reception rooms, grand proportions, high ceilings, big windows and fireplaces. They have a doll’s-house look,” Mackenzie said. “Many have railings at the front and wrought-iron balconettes.”
Parking is at a premium; the Georgians built stables and coach houses at the back of properties but many have since been converted into residences. A garage can cost as much as £200,000 and a secure car-parking space £100,000.
Bathwick Hill and Weston Park also feature Regency villas that are individual in style, unlike the uniform feel of the monumental Georgian terraces.
“The Grand Tour of the day inspired the architects of that era because a lot of the houses will have beautiful pediments and columns that are almost Grecian in feel,” Penny said.
Villas are usually 5,000 to 6,000 square feet in size set within grounds of 0.5 to 1 acre. Such properties are rare, coming on the market once a year and can command between £3 million and £10 million.
What Makes It Unique
“Bath is a lovely mix of town and country life because it is such a small city, added to which it is very beautiful and very safe,” Mackenzie said, calling out the several bodies of water that cut through the city.“It’s very historic, but more recently what has attracted people to Bath is that it’s got very good schools and the University of Bath.”
Former radio producer Penny Faux and her composer husband, Steven, moved to Bath from London with their young family. They were attracted by the city’s beautiful buildings, lack of urban sprawl and good schools. Faux also cited its vibrant arts scene as a draw.
“Bath punches above its weight, with good theatre and music festivals,” Faux said. “It’s also an international place, home to a university and many language schools.”
Bath also has good transport links, including an international airport and train connections into London in 90 minutes.
“It’s immensely attractive with period properties interspersed with lots of public space and parks,” Savills’s Penny said. “We have a university that attracts overseas students. We are a global destination.”
Luxury Amenities
Bath is a lively place with an excellent shopping centre and numerous restaurants, including the Michelin-starred Olive Tree. To relax, there is the Thermae Bath Spa with its natural springs, Royal Victoria Park and the Botanical Gardens on the edge of Royal Crescent. For sports, there are Tracy Park and Lansdown golf clubs to the north, and the Manor House Hotel golf club at Castle Combe.
Bath has much to offer culturally with numerous art galleries and museums, as well as music, literary and film festivals. The Theatre Royal stages shows pre and post runs in London’s West End.
Among the top-ranked private schools on the north side are two day and boarding schools that enrol students from pre-kindergarten through high school: the Royal High School Bath school for girls and the co-ed Kingswood.
On the south side, King Edward’s School is co-ed day school geared toward pupils from pre-K to 12th grade. The co-ed Paragon School is for children aged three to 11. Prior Park College is a mixed Catholic day and boarding school for children ages 11 to 18.
Who Lives There
“Bath attracts people with connections outside of the area; a lot of people who work in London. People who move to Bath with their children tend to stay here, so we do have retirees,” Penny said.
There’s also an arts crowd in Bath that goes back to residents like writers Austen and Mary Shelley, Mackenzie said. “It’s also got a lot of academics who love its history, as well as high-net-worth individuals who come for the schools and because it’s safe, yet can get into London very quickly by train.”
Notable Residents
Mackenzie said the city is a lure for the famous because “you can blend in in Bath.” It’s been home at one time or another to many actors, from Indira Varma of “Game of Thrones,” to John Cleese and Nicolas Cage , according to published reports.
Also from the arts, designer Manolo Blahnik reportedly made Bath his home 43 years ago and lives in a Georgian townhouse on Camden Crescent by architect John Eveleigh.
Outlook
Mackenzie said prices have increased 15% to 20% over the past five years. At present, it takes on average six to eight weeks for a home to sell. But Mackenzie said that properties in locations such as the Circus, the Royal Crescent, St James’s Square, Lansdown Crescent and Widcombe along the canal sell quickly.
“Property in Bath always holds its value because housing stock never increases, there’s never a flood of properties that come to the market,” he said.
“Bath stands its ground,” said Penny. She said the first quarter of 2024 had been very busy and the value of prime property rose in value 0.6% compared to the previous year.
Mackenzie said prices will remain stable in what is an election year but if a new government reduces stamp duty that may nudge prices up 5%.
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Georgetown agent Jamie Peva blends history and real estate on Instagram, turning local stories into a powerful sales strategy.
5 min
On a recent morning in Georgetown—Washington, D.C.’s oldest neighborhood—real-estate agent Jamie Peva strode down leafy N Street, brimming with historical tidbits.
Jackie Kennedy once lived on the street, he said. So did Ben Bradlee, former executive editor of the Washington Post, along with a former Miss America and a powerful U.S. Senator. Bradlee’s widow, author Sally Quinn, and Eric Schmidt, former CEO of Google, own stately homes there.
“I’ve seen a picture of Lyndon Johnson coming out of this house,” said Peva, passing a Federal-style brick mansion. “Also, the Beatles went to a lawn party here.”
Peva, a 60-year-old agent with Washington Fine Properties, has sold Georgetown real estate for over three decades, often traversing the neighborhood by bicycle. Of the roughly 2,500 houses in the historic neighborhood, he has been involved in the sale of 460, he estimated. A self-styled historian of the neighborhood, he knows stories behind its houses and their owners going back generations.
With a knack for lively storytelling, he shares his knowledge with some 37,500 Instagram followers, who have made Peva—sporting the bow ties he has worn since boarding school—an unlikely social-media influencer. Many of his followers are locals, and most have no plans to buy or sell real estate—until they do. It is then, according to Peva, that his spirited reels bring him to mind.
“It’s the digital version of a refrigerator magnet,” he said.
After Peva’s first video in November 2023, his eponymous Instagram account sparked a 10% increase in sales volume in the first year, and another 20% the next, he estimated. “It’s been very good for business, there is no question about it,” he said.
But Peva’s posts have also made him a local celebrity. As he walked down N street, the driver of a Mercedes station wagon slowed down to honk and wave. A lady walking a large dark gray dog stopped to ask what he was filming that day (a reel about a Colonial-era bottling plant.) Peva knew the dog from walking his two springers, Jumpy and Peggy-O, in the neighborhood.
“I need to make a video about the pooches of Georgetown,” he mused.
A growing number of real-estate agents now use social media to sell, and some have millions of followers with reels featuring ultraluxury pads, selling tips or reality TV-style reports on their daily lives. While Peva posts about his listings—and sometimes those of other agents—he mostly focuses on Georgetown history, local businesses and community events, saying his goal is to benefit both his business and the neighborhood.
“If we don’t find something genuinely interesting and worth sharing, we won’t do it,” said Peva’s daughter, Violet Peva, a New York social-media strategist who films, edits and posts his reels. “We cover many topics, not just real-estate information.”
Peva is originally from Connecticut, but has lived in Georgetown for over 30 years, currently in a cottage-style house with a white picket fence. Over the years, Georgetown has changed. The Georgetown Set, a powerful group of Cold War-era residents whose Sunday-night potluck dinners are said to have swayed U.S. policy, has long faded away. The community is still home to high-profile Washingtonians, including a Republican senator and several cabinet members. But it increasingly also attracts technology and finance executives, according to Peva. He now routinely signs nondisclosure agreements, ensuring privacy for wealthy clients. The shift has made him rethink his marketing approach.
“For years, a big part of our Georgetown business was made up of people who maintained a low profile,” he said. Real-estate agents were similarly low-key. Today, curb appeal is more important, he said, and agents are promoting themselves more. “As this change was underfoot, I was thinking that I needed to evolve myself too,” he said.
Though his own social-media use is mostly limited to following sailing accounts, he asked his daughter to help him post his listings online. Violet, now 26, started coming to D.C. once a month to film his reels. After an early video, on a condominium building called the Elliott, her sister Fern called her to report: “Daddy’s blowing up on Instagram,” Violet recalled. The reel got over 50,000 views. The next two each drew over 300,000. Peva’s most popular post ever, with over 838,000 views, was about the Grateful Dead playing in Georgetown. Sometimes, Peva interviews Georgetowners such as Quinn, the author, or Jamie Stachowski, the owner of a local butcher shop.
Peva, who majored in history in college, now spends up to two hours a day on research, usually in the morning while on his stationery bike. Online, he pores over old newspapers or the Library of Congress website, and he has a collection of articles and books—in and out of print—about Georgetown.
Companies often approach Peva for promotional posts, he said, but he turns them down, feeling that followers would lose interest in constant commercials. One exception is a recent paid post on Mount Vernon, the former home of George Washington. Peva wanted to share its history, he said, and didn’t want to lose the opportunity to another Instagrammer.
Anthony Arend, a professor at Georgetown University, has lived in his current home for 19 years without any plans to sell or buy real estate. But he follows Peva and often likes his posts.
“He is very charismatic, he is energetic, and he obviously knows a lot about the community,” said Arend, who has referred house-hunting friends to Peva.
One of Peva’s biggest deals—the $10.5 million sale of a 19th-century Italianate mansion—came after he made two 2024 reels featuring the property. In March, he sold the longtime O Street home of Tim and Jane Matz for $5.8 million after featuring it on his Instagram. Peva had showed them the home 25 years earlier, with Violet in a baby carrier on his back.
Last year, Kate Watts, 49, a digital consultant, called Peva to sell her late father’s three-bedroom house on Q Street; her husband had seen Peva on Instagram. In an October reel, Peva praised the architecture of the house, designed by modernist Hugh Newell Jacobsen. Halfway through, he mentioned an open house the next day, ending with an upbeat: “Did I also mention this house is for sale? $3.75 million!” The reel got 27,000 views, the open house was packed, and the buyers made an offer at the list price on the same day.
