We tried out four new ways to encourage rot that are easier, chicer and far less smelly than the hippy methods of old.
3 min
Humans have composted food for about as long as they have grown it. But in a world increasingly obsessed with tidy convenience, many view the chore of converting food waste into fertiliser for plants and gardens much as they do tending to kombucha scoby or committing to cloth diapers for their infants: too time-consuming, too “granola” and too plain icky.
Composting has “been perceived as this very stinky project that takes a bunch of time and only makes sense if you have a big backyard,” said Friday Apaliski, a San Francisco “sustainability concierge” who works with clients to make their homes more green. She believes that people “are starting to understand how truly phenomenal composting is.”
Composting has ‘been perceived as this very stinky project that takes a bunch of time and only makes sense if you have a big backyard,’ said Friday Apaliski.
Indeed, new composting technology has emerged that makes the process easier, faster and more stylish. Some composting systems are now small enough to live on your kitchen’s countertop and sufficiently attractive that you won’t mind looking at them day after day.
And with houseplant ownership skyrocketing (compost is just as good for Instagramable succulents as for an old-time vegetable garden) and a growing desire to reduce methane-producing food waste, more Americans are trying the ancient practice out for themselves. Between 2014 and 2019, according to the 2019 Composting in America report, the number of American communities offering composting programs increased 65%. This summer, Vermont became the first state in the nation to make composting mandatory.
If you’re going to do it, why not do it as pleasantly as possible? Here, our four favourite new products that use sharp design and cutting-edge technology to speed up, shrink down or even glamorize composting at home.
Anyone looking to turn food scraps into fertilizer has typically had to house the refuse in rudimentary backyard containers and use their own forearm strength to intermittently aerate it with a shovel. New age tumblers like the Envirocycle do most of the aerating for you: You need only spin the drum manually a few times a week. Stored outside, the device is fully enclosed—keeping funky smells in and curious critters out. The company offers a 64-litre version of its classic 132-litre tumbler designed to fit on a patio or balcony. It promises to produce usable compost for your pandemic victory garden in a month. (US$210, envirocycle.com)
Once, environmentalists looking to keep their kitchens smelling fresh had no good option but to stuff their scraps in the freezer or bring them immediately to the collection pile outside, even on inconveniently freezing January nights. These days, tabletop bins like Bamboozle’s are designed to accommodate charcoal filters under the lid that oust odours through adsorption. The Bamboozle’s handle also makes it a good way to transport waste to a nearby community garden or compost collection site if you lack the space or ambition to make plant food yourself. (US$40, bamboozlehome.com)
Vermicomposting (that is, worm-assisted composting) can speed up the tedious process, but “pretty” is not something you’d call red wigglers, or the tiered plastic vermicomposting structures they typically live in. Uncommon Goods’ sculptural Living Composter, however, gives hardworking worms chicer digs. Just drop peelings and sawdust soil mix into the countertop device’s opening and the worms-in-residence (order yours from Uncle Jim’s, from US$28, unclejimswormfarm.com) will get busy processing about 1 kilogram of food a week into nourishment for houseplant babies. (US$200, uncommongoods.com)
Microorganisms take weeks to do their work. High-tech machines like Vitamix’s Foodcycler, meanwhile, require only hours. While not technically a composter (the definition requires “natural” decay), the microwave-sized device can turn a wider than normal range of organic material into “recycled food compound” in no more than the 8 hours you’ll be asleep in bed. You can add in dairy, meat scraps and even some bones. But be warned: the Vitamix has a relatively tiny capacity of only 2.5 litres, and is less environmentally friendly than methods that don’t require electricity to work. (uS$350, vitamix.com)
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AI-powered travel agents are challenging online booking platforms, but Airbnb’s exclusive listings and direct customer relationships could give it an edge. Its next challenge: turning repeat guests into loyal customers through stronger rewards and innovation.
3 min
AI agents like Muse can already find you the cheapest hotel room in Paris. But they can’t locate a cheaper version of that Catskills cabin you’ve been eyeing, because it might only be available on Airbnb ABNB -1.43%decrease.
Investors should pay attention to that distinction. When Meta Platforms META 3.38%increase launched its Muse agent last month, travel stocks including Booking Holdings BKNG -1.19%decrease, Expedia and Airbnb all fell sharply.
Airbnb, though, has a real chance to emerge as a winner from the upheaval. The catch: Its stock already reflects above-industry growth. To justify its valuation, Airbnb will need to turn repeat customers into loyal ones.
Online travel companies make much of their money by simplifying search and collecting fees on bookings. AI agents threaten that model.
But not all travel marketplaces are equally exposed. Booking and Expedia largely sell hotel rooms that travelers can also book directly or through competing sites. If an agent can find the same room elsewhere, it has little reason to favor either Booking or Expedia.
Booking and Expedia also sell sponsored listings that steer travelers toward particular properties. Wells Fargo estimates those will account for about 8% of Expedia’s revenue and a much higher percentage of profit next year.
Airbnb has more ways to adapt. More than half its listings are available only on its platform, and more than 90% of its traffic comes directly to its app or website.
The customer relationship doesn’t end after booking, either. Bernstein analyst Richard Clarke notes that 90% of Airbnb guests go on to message their hosts about arrival times, keys or local taxes, giving Airbnb a connection to both sides of the transaction.
How the companies have responded to the possible agentic future is telling.
Expedia quickly signed on as a Muse partner. Airbnb hasn’t, and Chief Executive Brian Chesky says AI chatbots have so far been a boon, sending customers to Airbnb’s website.
Chatbots might work for buying paper towels, he quipped at a Skift conference last month, but people enjoy planning trips. He argued that browsing dozens of homes isn’t something a text-based chatbot is well suited for.
Still, the AI jitters arrived just as Airbnb was persuading investors it deserved its pricey multiple. For years after its 2020 initial public offering, the stock—which trades around 25 to 30 times forward earnings—went nowhere. Investors saw a mature operator trading at a growth premium.
This year, Airbnb growth seems to be accelerating. The stock jumped in August after the company raised its full-year revenue-growth guidance with its second-quarter results. Wells Fargo analyst Ken Gawrelski credits a run of product improvements under a revamped leadership team.
Among the changes: letting guests reserve now and pay later, adding hotels, and a redesigned home page and app. Investors were also betting on what comes next, including thousands more hotels, car rentals and, eventually, advertising.
The irony is that some of those growth drivers push Airbnb closer to the kind of business Booking and Expedia run—the kind of business AI agents could threaten. Even if AI agents capture a large share of travel planning and booking, Airbnb would capture the demand. But it and others would slowly lose control over how customers find and choose properties.
That would undermine the advertising opportunity investors are counting on. The bigger point for Airbnb and other marketplaces is that losing control of customer acquisition could mean surrendering some of their pricing power and margins.
To bulletproof itself, Airbnb might look to another e-commerce giant that has so far kept AI agents at arm’s length: Amazon.
Like Amazon, Airbnb has a loyal customer base and hard-to-match supply. But it has nothing like Prime membership to make customers think twice before taking their business elsewhere.
That is where loyalty comes in. Business travelers stick with Hilton or Marriott because enough nights earn them perks. Leisure travelers rarely accumulate stays with one chain. Airbnb has millions of listings and plenty of repeat customers, but no broad rewards program. It has begun experimenting with credits on hotel stays, but it should make loyalty a priority, not just a promotion.
Airbnb also plans to launch its own AI agent next year. But travelers using an agent might still want it to search Airbnb, Vrbo, Booking and hotel websites alike, rather than limit itself to one company’s inventory.
Eventually, Airbnb might have to strike deals with agent makers, using its unique homes as leverage to negotiate favorable terms, says Gawrelski. Such deals, along with rewards for loyal guests, could over the long term eat into the company’s roughly 13% take rate, he adds. But if they bring in enough additional bookings, the trade-off could be worthwhile.
History offers a reason not to panic. The shift from desktop to mobile unsettled investors in Alphabet and Amazon, but both emerged as major beneficiaries. Companies with valuable assets can come out of a platform shift stronger, if they adapt quickly enough.
Airbnb has homes the bots can’t easily replace. Now it needs to give guests a reason to insist on booking them there.
