From artificial clouds to autonomous snow-grooming vehicles, here are 12 ways for ski areas to weather warmer temperatures and less snow.
5 min
Downhill skiing could become an increasingly exotic proposition in a warming world. By midcentury, the U.S. could see 90 fewer days below freezing each year, according to a 2016 study published in the Journal of Climate and based on data from the federally funded North American Regional Climate Change Assessment Program. Nearly all ski areas in the U.S. are projected to have at least a 50% shorter season by 2050, according to a 2017 study funded by the Environmental Protection Agency and published in the Global Environmental Change journal.
Higher temperatures make snow more elusive on the slopes, cutting into revenues for ski areas. Low snow years between 1999 and 2010 already cost ski areas an estimated $1 billion in revenue, according to a 2012 analysis commissioned by the nonprofits Protect Our Winters and the Natural Resources Defense Council.
Today, ski areas run snow guns 24/7 as soon as cold weather hits and send GPS-guided snowcat vehicles to the slopes to distribute snowpack. Snow-making technologies are making rapid advances and could alleviate some of the burden of weather volatility. Winter skiing could also be less of a focus as resorts become year-round destinations and offer more activities. Climate change presents ski areas with an opportunity to reduce their own carbon footprint by switching to cleaner energy sources.
From autonomous snowcats to solar-powered properties, take a look at what ski resorts might look like in the coming years.
Modifying clouds to boost mountain snowpack, or cloud seeding, has been done over Colorado’s ski areas for decades, but was scientifically proven effective only last year. It involves using generators to spray silver iodide into a frigid cloud to turn water droplets into snow, and it can increase snowfalls by up to 15%, says Neil Brackin, the CEO of Colorado-based Advanced Radar Co., a firm that sells weather radar systems. Tomorrow’s generators may be more accurate and deliver more advanced seeding materials into the sky, Mr Brackin says. Cloud-seeding programs could cost ski areas $100,000 to $1 million annually, he says.
Neuschnee GmbH, an Austrian startup, has invested more than $2.2 million to develop a balloon-shaped chamber that artificially recreates a snow-making cloud. Ice particles injected into a wooden-framed structure propped on steel rods and wrapped in nylon membranes bind to water droplets to make up to 1,000 cubic feet of snowflakes a day, enough to fill a midsize truck. Founder Michael Bacher says ski resorts could use the technology to give runs a natural feel and imagines a future where operators deploy fleets of autonomous artificial clouds. The company is looking for new partnerships to continue development.
Developing downhill mountain biking as a seasonal complement to winter sports could let the industry maximize the summer season and diversify revenue streams, says Rob McSkimming, a mountain resort development consultant at Select Contracts, a Canada-based tourism consulting firm. Ski areas could invest more in lift infrastructure like bike carriers and repurpose snow making systems into irrigation systems that water biking trails. “Good dirt is like good snow,” Mr McSkimming says.
Mr Snow, a German startup, sells a carpetlike faux ski hill that rolls out like a mat and has an arrangement of loops on the surface that reproduces gliding sensations, says Jens Reindl, one of the company’s founders. Mr Reindl says the product is beginner-friendly and could become popular in low-altitude ski resorts near urban centres. The mat, which is available for sale in the U.S., comes in modular 65-by-6.5-foot patches and costs $120 for every 10 square feet.
In the future, it may take skiers more twists and turns to reach the bottom of the slope as ski operators seek to have more people use the same patches of snow, says Joe Hession, the majority owner of Mountain Creek Resort in New Jersey. Moving snow blocks to create more jumps, rails, gradual hills and big turns could allow resorts to focus their snow-making capacity on selected segments and do more with less terrain, he says.
Today, snowcat operators drive vehicles equipped with sensors, GPS receivers and tablets to visualize snow depth and distribute fresh snowpack. Mr. Hession sees a day when driverless snowcats wirelessly feed terrain data to automated snow guns that pump out snow on shallow spots more accurately. The ski industry might need to hire more highly skilled and higher paid employees to manage these remote systems, he says.
Temperature increases mean ski resorts will have shrinking windows of cold weather to produce artificial snow, says Brian Fairbank, chairman of the Fairbank Group, which operates three ski resorts in the Northeastern U.S. More efficient, cheaper snow guns that pump out more snow could help make up for this change. One recent innovation is the “Sledgehammer,” a $3,150 snow gun developed by Fairbank that it says converts twice as much water into snow per hour as traditional machines and performs better at higher temperatures for about half the price.
Ski resorts could increasingly turn to green infrastructure like solar panels and wind turbines with the goal to operate 100% on renewable power and diminish their own carbon footprints. Wolf Creek Ski Area in Colorado purchases most of its electricity from green sources year-round, including a 25-acre off-site solar farm. Mountain Creek Resort relies on goats to mow the grass on the slopes in the summer rather than use fuel-intensive machinery. More operators are expected to adopt renewable energy in the future, says Adrienne Saia Isaac, the director of marketing and communications at the National Ski Areas Association, an industry group. “We as an industry can’t simply rely on pivoting to summer business as a climate change solution,” she says.
The Italian startup Nevexn has developed Snow4Ever Thermal, a container-size chiller that freezes water to make up to 1,700 cubic feet of snow a day, almost enough to cover a tennis court with a foot of snow, at above-freezing temperatures. The machine uses solar thermal energy and energy from burning biomass such as wood pellets. The company developed the system with a $2.1 million grant from the European Union and tested it in the Italian Dolomites last year, says Francesco Besana, a co-founder. It plans to commercialize it in the coming years.
Ziplines, climbing walls, water attractions and mountain roller coasters could be increasingly offered year-round as resorts endeavour to be less reliant on winter sports. This shift could come with a new focus on immersive educational experiences like night walks and light shows that introduce visitors to a mountain’s geological history, says Mr McSkimming of Select Contracts.
Indoor ski areas could make up for seasonal variations and provide access to new markets in urban areas, says Dr Natalie Ooi, the director of tourism enterprise programs at Colorado State University. Big Snow American Dream, the country’s first indoor ski area, opened in New Jersey in 2019 and could provide a blueprint for future investments. It boasts a 4-acre skiable area that operates at minus two degrees celsius and has a 48-metre vertical drop, four lifts and snow guns.
Customers could get much better deals by pre-buying season passes to access more resorts, including internationally, as the industry moves to insulate revenues from weather variations, says David Perry, an executive vice president at Alterra Mountain Co., the ski-resort giant. He anticipates passes will represent 60-70% of Alterra’s ticket sales in the coming years, up from 40-50% today. Resorts could also start selling megapasses valid both in summer and winter, says Auden Schendler, a senior vice president in charge of sustainability at Aspen Skiing Co.
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The Australian leather house has opened an immersive four-day pop-up in Manhattan, unveiling its Bloom Collection and redefining what a product launch can look like.
Following the successful launch of its Palais Collection, MAISON de SABRÉ has unveiled a new modular handbag system offering more than 720 styling combinations.
The Australian leather house has opened an immersive four-day pop-up in Manhattan, unveiling its Bloom Collection and redefining what a product launch can look like.
2 min
Product launches used to mean a store window and a press release. MAISON de SABRÉ has other ideas.
The Australian-born luxury house, founded in 2017 by brothers Omar and Zane Sabré, has opened a four-day Floral Atelier in the heart of New York City, transforming a stretch of Manhattan into what it calls an “overgrown botanical landscape” of craftsmanship, floristry, hospitality and music.
It’s the brand’s most ambitious physical activation to date, and the setting for the launch of its new Bloom Collection.
At the centre of the collection are three new SABRÉMOJI flower charms, named Wild Daisy, Sunflower and Cherry Blossom, each made entirely from upcycled leather offcuts and finished with ultrasonic embossing and embroidery.
There’s also the Floral Twist Handle, arguably the house’s most technically demanding piece yet, which takes 36 individual hand-tied knots to form six leather flowers, plus another ten structural knots that let it convert from a hand-carry to a shoulder strap.
A new Floral Wristlet debuts a leather-knotting technique developed specifically for the collection.
Between them, the pieces bring the brand’s product ecosystem to more than 10,000 possible styling combinations, all built from what would otherwise be manufacturing waste.
“Bloom is the latest evolution in the MAISON de SABRÉ product ecosystem, reimagining the handbag as a living canvas,” said co-founder and creative director Omar Sabré. He points to the smaller pieces as proof of intent rather than afterthought: “The smallest products demand extraordinary precision.”
It’s a strategy with numbers behind it.
The brand’s connected styling platform, of which Bloom is the latest chapter, has helped push MAISON de SABRÉ past $100 million in annual revenue and lifted average order value by 45 per cent, evidence that designing products to be added to and reinterpreted has become a genuine commercial engine rather than a marketing line.
The SABRÉMOJI charm platform alone has sold more than 500,000 units globally, with sold-out collaborations including Pokémon, Hello Kitty and Mr Men Little Miss.
For co-founder and managing director Zane Sabré, the Atelier is really about where the relationship with a customer begins.
“Retail is no longer just about selling products; there’s been a structural shift toward experience and participation,” he said.
“With Bloom, we wanted to create an environment where clients can experience our craft, understand our styling system and explore what is possible before they think about making a purchase.”
The Floral Atelier runs from July 3-26 in New York. The Bloom Collection launched globally today at maisondesabre.com, before rolling out to stockists including Bloomingdale’s, Nordstrom, Saks Fifth Avenue, Net-a-Porter’s FWRD, Revolve, Farfetch, Le Bon Marché and Ounass.
