Inflation Confidence
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Inflation Confidence

MSQ Capital’s Managing Director Paul Miron explores the world’s hottest and most controversial topic.

By Paul Miron
Tue, Jun 1, 2021 10:31amGrey Clock 3 min

OPINION

The Government — particularly Josh Frydenberg — is breathing a sigh of relief as the most recent positive economic data demonstrates a strong Australian economy. 

Inflation is now both locally and internationally the hottest and most controversial economic topic for the year. Put simply, it’s because the entire global economic recovery hinges on the ability of central banks to keep interest rates low for an extended period in order to give the global economy the push it needs towards a full recovery. 

The most recent Australian inflation figures have come in lower than anticipated at 1.1% per annum. This re-affirms the RBA’s carefully articulated argument about maintaining low interest rates until the economy reaches a level of full employment. Unemployment is now down to 5.6%, consumer spending is racing back to pre-Covid-19 levels, and trade figures are strong due to high iron ore prices — all of which contributed to a $30b windfall in the current budget figures.

It seems the ‘Achilles’ heel’ to all this good news is inflation uncertainty.

The topic of inflation has not been part of our vocabulary since the era when Paul Keating was treasurer in the 1980s and Australia experienced “the recession we had to have”. 

An analogy that best describes the importance of inflation is that like watering a plant, both too little or too much water may kill it. And so it is the right balance of low constant inflation increases business profits over the long term — increasing business productivity. Such strategy helps to reduce unemployment, increases tax revenue and naturally erodes the real value of debt. 

Too much inflation can have the opposite impact. The most powerful tool left to control high levels of inflation is the RBA’s use of contractionary monetary policy (increasing interest rates). However, this is not without risk — done prematurely, it will have a negative price impact on assets such as shares and property, further stunting economic growth and possibly spiralling the economy into a recession. 

Governments and central banks will need to put on a brave face and maintain confidence in their ability to steer the global economies through these tricky times. A loss of confidence from consumers and businesses is enough of a catalyst for a self-fulfilling prophecy for inflation issues to emerge unfavourably.

This is, in itself, a very thought-provoking concept as inflation is not purely driven by economic data and activity. It is also driven by the future expectation of businesses and workers, which drive businesses to make decisions such as increasing prices on goods and services and employees hitting up bosses for a pay rise.

Covid-19 has completely skewed economic data

Worth contemplating when attempting to interpret economic data is the “base effect”. Covid-19 forced the economy to a complete standstill, with all the major economic indicators falling off a cliff. Once the economy has been rebooted from a virtual standstill, the economic indicators are all being overly exacerbated during the economic recovery. As an example, we have had two quarters of GDP growth at 3%, however, our economy is still nowhere near the same levels as it was pre-Covid-19 despite the data implying otherwise. 

Be prepared that the next inflation figure will be an absolute whopper, as it will reflect people returning to work and spending money on normal items such as childcare, entertainment and transport.

Paul Miron has more than 20 years experience in banking and commercial finance. After rising to senior positions for various Big Four banks, he started his own financial services business in 2004.

msqcapital.com



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With US$40 million already committed, the Global Talent Fund is attracting investor attention with a strategy focused on building globally scalable consumer brands alongside high-profile talent. 

By Jeni O'Dowd
Tue, Jun 2, 2026 2 min

A new investment fund targeting celebrity-founded consumer brands has secured US$40 million in commitments and is rapidly approaching its US$50 million fundraising target, signalling growing investor appetite for alternative opportunities beyond traditional asset classes. 

The Global Talent Fund, which has a maximum raise of US$100 million, focuses on building and investing in consumer businesses alongside celebrities, athletes, and influential personalities who play an active role as co-founders rather than simply endorsing products. 

The strategy is based on the belief that changes in consumer behaviour, particularly the rise of social media and digital engagement, have fundamentally altered how brands are built and scaled. 

GTF founding partner Jeremy Hunt, who is helping lead the fund’s strategy, said consumers increasingly feel connected to personalities they follow online and are more willing to support products developed by those individuals. 

“Consumers are searching for content to engage with, and when a celebrity they like or follow takes them on the journey of creating a product or brand, they genuinely feel part of that process,” he said. 

The fund is targeting high-growth consumer sectors including wellness, hydration, beauty and recovery, areas Hunt believes continue to benefit from strong global demand and ongoing innovation. 

Rather than backing celebrity endorsement deals, the fund is seeking businesses where talent is deeply involved in product development, brand creation and long-term growth. 

According to Hunt, authenticity remains one of the biggest differentiators between successful celebrity-backed brands and those that fail. 

“The consumer can see clearly if someone is simply being paid to promote a product,” he said. “The winners are typically the brands where the celebrity has genuinely helped build the business from the ground up.” 

The model has attracted support from several prominent Australian investors and business families, reflecting broader interest in alternative investments with global growth potential. 

Hunt said consumer brands offered a level of tangibility that many investors found appealing. 

“Consumer brands are what we touch, feel, smell and taste every day,” he said. “Our investors understand the growth potential in the model, but they also want to be part of the journey.” 

The fund’s rapid progress towards its fundraising target comes amid growing recognition that celebrity influence, when combined with strong commercial execution and scalable business models, can create significant enterprise value. 

With several high-profile celebrity-founded businesses generating billion-dollar exits in recent years, supporters of the strategy believe the opportunity remains in its early stages.