Interview: Blainey North, Architect / Interior Designer

Blainey North’s surname fits well – the ebullient Sydneysider and enviable multitasker on an upward trajectory like few others.

Architect, interior and industrial designer, entrepreneur, business leader and firm Australian success story, North is a standout, having launched her eponymous studio at 21 and pushed hard to achieve ever since.

It’s meant working across a swathe of differing projects, from luxury Australian residences to hotels (Crown Towers and Metropol but two), megayachts (the 54m Mischief), restaurants (Bistro Guillaume) to the world’s tallest residential tower (New York’s Central Park Tower) and more.

We caught up to talk Bladerunner, ‘Zoom walls’ and gender neutrality in design.

Kanebridge News: So much of your work is framed by a sense of architectural allure – which perhaps isn’t surprising as this was your chosen field of study, right?

Blainey North: Yes, I studied architecture and always approach our projects with an eye focusing on the built elements before I even look at the interior decoration. I believe interiors should be crafted with the walls, ceilings and floors becoming part of the consideration in shaping the idea.

KN: Does having such greatly assist in your design process and also your industrial design work with the various Blainey North Collection pieces?

BN: The rigour in designing a piece of furniture is the same as that of a building, it’s just a set of entirely different problems to solve. I love the freedom of designing the furniture and lighting pieces as they are like beautiful little jewels that I can design without any client in mind. It’s a lovely artistic outlet for me. The latest collection, titled Man and the Machine was inspired by my deep fascination with the city and a bodies movement through it. It was almost an indulgence to be able to think and craft pieces based on a particular area of my interest.

KN: It’s arguably strange that more interior designers don’t produce their own pieces – what do you see as the main barriers to overcome here?

BN: To produce and manufacture something is far more involved than anyone would imagine. The design part is actually only a small fraction of what is required as the process of trial and error in prototyping, finding the right people to build it with you, the cost and the labour are all enormous factors in being able to produce a product of excellent quality. That’s all before you have a sale. I’m incredibly proud of our furniture and lighting collection, however it is a very distinct business to the interiors.

Blainey North — A three-storey waterside residence in Sydney’s Rose Bay.

KN: How has COVID impacted or brought change to the way you approach (indeed, clients are wanting you to approach) certain aspects of residential interiors and spaces?

BN: People are again ‘living’ in their homes. By that I mean, they’re entertaining and spending time in and about the house. It’s similar to the1800’s in that respect, and so too there’s a desire for a similar traditional house layout — where the kitchen and the ‘working”’ parts of a house are separated from the entertaining. And so we’re designing homes again with butlers pantries and stand alone kitchens, formal dining rooms, formal lounge areas. It’s a return to the past… Oh, and we’re also being asked to design specific walls for people’s Zoom background, which is quite fun.

KN: Is there a preference when it comes to interiors — in regards to residential over, say, large scale ‘commercial’ efforts?

BN: I absolutely love working at a large scale – there’s a rush about building something that’s so much larger than you. We’re interestingly seeing a trend where homes and apartments are becoming far bigger, in both Australia and the rest of the world. Many of the homes and apartments we’re working on are over 2000sqm internal… Frankly, though, I love all forms of design and select the projects we take on based on whether I feel inspired by the brief and have a nice synergy with the client.

KN: I recall a want to make every project ‘magazine worthy’ — can you explain this philosophy?

BN: Many design firms work on a model of designing a large number of projects with simple design and then take on a few special projects that they put extra time and energy into ( they might make a loss on these). My dream was to create a business where the everyday design process in the studio was so rigorous that every project was a project you were proud to show. It’s been a huge decision as it’s meant that financially you take a long term vision. However, right now, 20 years in, it’s meant we have a large body of work that we can stand behind and have so many repeat clients that we’ve worked with for over 15 years now.

KN: You don’t present, through your work and also on a personal level, as someone who necessarily follows or adheres to trends. Fair to say there’s a Blainey North narrative and that’s your focus?

BN: I do spend a lot of time researching and looking at what is current and new, however I’ve always been a lone wolf. Emulating trends in design is just background noise in my opinion. I believe that original design comes from a different place and a unique process, something we like to work with the client on. I like to think of every project being a grand scale couture dress – it’s designed and made just for you.

KN: If you did have to target some likely design trends to appear this year and across 2022 – what can people expect?

BN: Detail and craft – it’s like the 1920’s all over again. The world is coming out of a period of minimalism and great pain and we’re ready to celebrate again and see beauty in all aspects of our life. I think that will mean that creativity will flourish in all areas of the arts with a specific focus on our interior spaces, the ones we have spent so much of the year inhabiting. It’s an incredibly exciting time to be in my field.

KN: In regards to your aesthetics there’s often a sense of moody and arguable masculinity to some of the work — fair summation?

BN: I’ve always found this idea of gender based aesthetic so curious, I mean, what does it mean to have a male or female aesthetic? If it’s floral and curved should that mean it’s feminine? I can say that I attempt to be original in detail and concept in each of our projects, and bring that rigour to the detail as well. I think it’s that attention to detail and alignment that is similar to the principles of Art Deco.

KN: Where do you find inspiration — is much of it delivered, simply, by the everyday and all that surrounds you in Sydney?

BN: I’m usually researching something in my spare time — for example, I’m currently interested in the direction of Kris Van Assche, the creative director of Berluti. In his latest collection he’s been fusing the art of a particular ceramicist and morphing it into fashion in a way I haven’t seen before. It’s started me thinking about how I might use this same technique and apply it to our architecture and interiors. I’m sure that our next project will have some of this inspiration coming from the art world.

KN: Are Australians — generally speaking — becoming braver and bolder with their approach to interior and architectural design?

BN: I think there is a new appreciation for design as a whole. Australia has now seen that good design might be more expensive in the short term, but it can deliver financially in the long term. That means that the developers are enthusiastic about building good design and understand that can relate to better sales and longevity in the product.

KN: Do you feel international markets are increasingly looking enviously at the contemporary design aesthetics we’ve developed here — especially in relation to open interiors, use of light, airiness and so on?

BN: Absolutely, we have such a unique set of criteria here with intense light and an amazing climate, we’ve developed amazing solutions to the indoor/ outdoor transition.

KN: Crown Spa Sydney is a recent project of yours – can you talk us through the concept here and what you were wanting to achieve. And your take on the Chris Wilkinson-designed building itself, from an architectural standpoint?

BN: We wanted the spa to feel like the moment you start drifting off to sleep, that space between sleeping and waking where your peripheral vision blurs. I think that’s one of the most beautiful and relaxing moments in a day, when the mind stops before it goes into a dream state. The design is full of curves and semi transparent walls of resin that you slip around. We worked with Hayden Cox, the famous Sydney surfboard shaper to create these unusual tables and benches in organic surfboard like shapes. It’s lovely as it feels incredibly relaxing but also somewhat unusual — a space which flows and you can’t quite put your finger on.

As for the buildng, it’s our greatest piece of architecture second only to the Sydney Opera House. It was an incredible feat to be able to build a tower which is twisting in three directions. There isn’t a straight wall on the whole façade which meant it was a challenging project for all the team involved. The documentation required complex spacial thinking and resolution. I’m so proud to have worked on the project — it’s rare that such an architectural vision is executed at this level of quality.

KN: What are your other artistic pursuits beyond design?

BN: One could argue I’ve made an art out of dining out. However I do spend time going to galleries and I’m a patron of the Sydney Film Festival. I really love film and find film sets of great inspiration for our work. In fact, one of our designs had wall panels inspired by the set of the movie Bladerunner.

KN: Name three timeless pieces every home needs and a simple sentence as to why?

BN:

Something beautiful to put your bag/ keys on when you walk in the door. I think that’s important as it’s the first moment when you arrive home and should set the tone for your home.
A lamp in the living room — because great entertaining is about people feeling comfortable and lamps throw a beautiful soft light to make people feel just that.
A great coffee table. It’s the centrepiece of the living room so make it something amazing to look at.

KN: What projects are exciting you most in regards to the year ahead — those which you can discuss?

BN: We are so excited to be finishing the apartments in Central Park Tower, the tallest residential tower in the world and which is on Central Park in Manhattan. It’s been an amazing challenge to build during Covid, however, we’ve created some amazing new systems to work with our clients and offices internationally. We’re presenting more and more in virtual reality, where I can walk the client and the team through the design in real time on the computer.

blaineynorth.com

Luke Michel has already lived through two technology overhauls in his career, first desktop publishing in the 1980s and online publishing later on. But AI? He’s had enough.

So when his employer, the Dana-Farber Cancer Institute, made an early-retirement offer to some staff last year, the 68-year-old content strategist decided to speed up his exit. Before, he had expected to work a couple more years.

“The time and energy you have to devote to learning a whole new vocabulary and a whole new skill set, it wasn’t worth it,” he said.

It isn’t that he’s shunning artificial intelligence—he is learning Spanish with the help of Anthropic’s Claude. But, at this point, he’s less than eager to endure all the ways the technology promises to upend work.

“I just want to use it for my own purposes and not someone else’s,” he said.

After rising for decades and then hovering around 40% in the 2010s, the share of Americans over 55 years old in the workforce has slipped to 37.2%, the lowest level in more than 20 years.

The financial cushion of rising home equity and stock-market returns is driving some of the decline, economists and retirement advisers say.

But for some older professionals, money is only part of the equation.

They say they don’t want to spend the last years of their career going through the tumult of AI adoption, which has brought new tools, new expectations and a lot of uncertainty.

Many people retire when key elements of their work lives are disrupted at once, said Robert Laura , co-founder of the Retirement Coaches Association and an expert on the psychology of retirement.

“Maybe their autonomy is being challenged or changed, their friends are leaving the workplace, or they disagree with the company’s direction,” he said.

“When two or three of these things show up, that’s when people start to opt out.”

“AI is a big one,” he adds. “It disrupts their autonomy, their professionalism.”

Michel, whose work required overseeing and strategizing on website content, has been here before.

When desktop publishing arrived in the 1980s, he was a graphic designer using triangles and rubber cement.

The internet’s arrival changed everything again. Both developments required new skills, and he was energized by the challenge of learning alongside colleagues and peers.

It felt different this time around. “Your battery doesn’t hold a charge as long as it used to,” he said.

He would rather spend his energy volunteering, making art, going to operas and chairing the Council on Aging in North Andover, Mass., where he lives.

In an AARP survey last summer of 5,000 people 50 and over, 25% of those who planned to retire sooner than expected counted work stress and burnout as factors.

About half of those retired said they had left work at least partly because they had the financial security to do so.

In general, older Americans are less likely than younger counterparts to use AI, research shows.

About 30% of people from ages 30 to 49 said they used ChatGPT on the job, nearly double the share of those 50 and older, according to a 2025 Pew Research Center survey of more than 5,000 adults.

Baby boomers and members of Generation X also experienced the sharpest declines in confidence using AI technology, according to a ManpowerGroup survey of more than 13,900 workers in 19 countries.

“We as employers aren’t doing a good enough job saying (to older workers), we value the skills that you already have, so much so that we want to invest in you to help you do your job better,” says Becky Frankiewicz , ManpowerGroup’s chief strategy officer.

Jennifer Kerns’s misgivings about AI contributed to her departure last month from GitHub, where the 60-year-old worked as a program manager.

Coming from a family of artists, she said, it offends her that AI models train on the creative work of people who aren’t compensated for their intellectual property. And she worries about AI’s effect on people’s critical-thinking skills.

So she was dismayed when GitHub, a Microsoft-owned hosting service for software projects, began investing heavily in AI products and expecting employees to incorporate AI into much of their work. In employee-engagement surveys, the company had begun asking them to rate their AI usage on a scale of 1 to 5.

When it came time to write reports and reviews, colleagues would suggest that she use ChatGPT.

“I’d be like, ‘I have no idea how to use that and I have no interest in using AI to write anything for me,’” she said.

It would have been more prudent to work until she was closer to Medicare eligibility, she said. But by waiting until her children were out of college and some of her stock grants had vested, the math worked.

Her first act as a nonworking person: a solo trip to Scotland, where she took a darning workshop and learned how to repair sweaters.

“The opposite of AI,” she said.

Employers already under pressure to cut workers—such as in the tech industry—may welcome some of these retirements, said Gad Levanon , chief economist at Burning Glass Institute, which studies labor-market data.

“The more people retire, the fewer they have to let go,” he said.

Some of the savviest tech users are also balking at sticking around for the AI upheaval. Terry Grimm, who worked in IT for 40 years, retired from his senior software consultant role at 65 last May.

His firm had just been acquired by a bigger firm, which meant learning and integrating the parent company’s AI and other tech tools into his work.

Until then, Grimm expected he might work a couple more years, though he felt that he probably had enough saved to retire.

“I just got to the point where I was spending 40 hours at work and then 20 hours training and studying,” said Grimm, who has since moved with his wife from the Dallas area to a housing development on a golf course in El Dorado, Ark.

“I’m like, ‘I’ll let the younger guys do this.’”

Interview: Blainey North, Architect / Interior Designer

Post-COVID interiors and why trends are little more than “background noise.”

Their careers spanned the personal computing, internet and smartphone waves. But some older workers see AI’s arrival as the cue to exit.