Midnight Blue Gown Highlights Biggest Sale of Princess Diana’s Belongings Since 1997

The largest auction of Princess Diana’s belongings in 27 years, including clothes and accessories, will be held this summer in Los Angeles.

Julien’s Auctions will hold a sale of Princess Diana’s most important garments and accessories, both in Los Angeles and online, on June 27.

The collection, titled “Princess Diana’s Elegance & a Royal Collection,” will be the largest to go to auction since the Princess of Wales sold 79 of her dresses at Christie’s in 1997, just two months before her death, according to a news release from Julien’s Auctions, which is holding the sale on June 27. The previous sale brought in US$3.25 million for charity.

“Julien’s is honored to present this historic auction that will celebrate Princess Diana’s iconic fashion style and her reign as the People’s Princess,” said Martin Nolan, co-founder and executive director of Julien’s Auctions, in a news release.

The Julien’s auction will include some of the princess’s most famous cocktail and evening dresses, suits, shoes, hats, and accessories.

Princess Diana wore a yellow and navy Catherine Walker skirt suit during her visit to Hong Kong in in 1989.
Hong Kong Red Cross

Among the highlights is a Murray Arbeid midnight blue strapless tulle diamante star gown that the princess wore twice in 1986, to the premiere of Phantom of the Opera and to a dinner at Claridge’s in London for King Constantine of Greece. The gown is estimated to sell for between US$200,000 and US$400,000.

Another highly anticipated piece is an off-the-shoulder magenta silk and lace evening dress, designed by Victor Edelstein, that’s also estimated between US$200,000 and US$400,000. Diana wore the dress in London and in Hamburg, Germany, in 1987. Edelstein also designed one of Diana’s most famous looks—the ink-blue velvet, mermaid-style gown she wore while dancing with John Travolta at the White House.

Other garments that will be offered in the auction include a pink floral shirtdress (estimate: US$100,000-US$200,000), a Victorian revival evening gown with a fitted bodice and a Basque waist (estimate: US$100,000-US$200,000) and a two-piece yellow and navy skirt suit (estimate: US$30,000-US$50,000), all designed by Catherine Walker, one of Princess Diana’s closest collaborators.

Kurt Geiger evening shoes
Julien’s Auctions

Many of Diana’s accessories, such as shoes, handbags, and hats, will also be sold. Some notable items include a pair of Kurt Geiger emerald green satin-jewelled vamp evening shoes (estimate: US$2,000-US$4,000) and a yellow and black felted wool turban-style hat, designed by Royal milliner Philip Somerville (estimate: US$10,000-US$20,000).

A portion of the auction proceeds will benefit Muscular Dystrophy U.K. Additionally, highlights of the collection will be on view at K11 MUSEA in Hong Kong from April 18-29 and at the Museum of Style Icons in Newbridge, Ireland, from June 11-27.

“We are also delighted to bring back many of Diana’s favourite fashion ensembles to Asia and Europe that she wore on some of her highly publicised international royal appearances and humanitarian efforts, such as her Catherine Walker suit from her 1989 visit to Hong Kong,” Nolan said.

A new investment fund targeting celebrity-founded consumer brands has secured US$40 million in commitments and is rapidly approaching its US$50 million fundraising target, signalling growing investor appetite for alternative opportunities beyond traditional asset classes.

The Global Talent Fund, which has a maximum raise of US$100 million, focuses on building and investing in consumer businesses alongside celebrities, athletes, and influential personalities who play an active role as co-founders rather than simply endorsing products.

The strategy is based on the belief that changes in consumer behaviour, particularly the rise of social media and digital engagement, have fundamentally altered how brands are built and scaled.

GTF founding partner Jeremy Hunt, who is helping lead the fund’s strategy, said consumers increasingly feel connected to personalities they follow online and are more willing to support products developed by those individuals.

“Consumers are searching for content to engage with, and when a celebrity they like or follow takes them on the journey of creating a product or brand, they genuinely feel part of that process,” he said.

The fund is targeting high-growth consumer sectors including wellness, hydration, beauty and recovery, areas Hunt believes continue to benefit from strong global demand and ongoing innovation.

Rather than backing celebrity endorsement deals, the fund is seeking businesses where talent is deeply involved in product development, brand creation and long-term growth.

According to Hunt, authenticity remains one of the biggest differentiators between successful celebrity-backed brands and those that fail.

“The consumer can see clearly if someone is simply being paid to promote a product,” he said. “The winners are typically the brands where the celebrity has genuinely helped build the business from the ground up.”

The model has attracted support from several prominent Australian investors and business families, reflecting broader interest in alternative investments with global growth potential.

Hunt said consumer brands offered a level of tangibility that many investors found appealing.

“Consumer brands are what we touch, feel, smell and taste every day,” he said. “Our investors understand the growth potential in the model, but they also want to be part of the journey.”

The fund’s rapid progress towards its fundraising target comes amid growing recognition that celebrity influence, when combined with strong commercial execution and scalable business models, can create significant enterprise value.

With several high-profile celebrity-founded businesses generating billion-dollar exits in recent years, supporters of the strategy believe the opportunity remains in its early stages.

Midnight Blue Gown Highlights Biggest Sale of Princess Diana’s Belongings Since 1997

With US$40 million already committed, the Global Talent Fund is attracting investor attention with a strategy focused on building globally scalable consumer brands alongside high-profile talent.