Number of Crypto Millionaires Doubled to 172,300 Over the Last Year, Study Finds

The number of crypto millionaires has doubled in the last year, as key regulatory approvals and a new Bitcoin high led to a rapid increase in crypto adoption and a new “crypto elite,” according to a report by wealth and migration consultancy Henley & Partners.

Crypto adoption increased 31% in the 12 months ending in June, to a total of 560 million users globally, while the total market value of crypto holdings nearly doubled to US$2.3 trillion as of June 30. Bitcoin, which peaked in March at US$73,000, comprised about half of both users and value, with 275 million investors and a US$1.2 trillion total market value, up 103% from the previous year, the report said.

The surge in both price and adoption of cryptocurrencies has minted a new crop of millionaires.

In fact, the number of crypto millionaires just about doubled to 172,300 in the last 12 months, and the number of Bitcoin millionaires more than doubled to 85,400—or roughly half of the overall total.

There are also now 325 crypto centi-millionaires—individuals with crypto holdings of at least US$100 million—up from 181 last year, with Bitcoin investors, once again, comprising about half of the total.

Crypto currencies have also minted 28 billionaires, a list that includes the Winklevoss twins—Brett and Cameron Winklevoss;SecondMarket founder Barry Silbert ; MicroStrategy co-founder Michael Saylor ; and Binance founder Changpeng Zhao , who is currently serving a four-month prison sentence after being found guilty of money laundering by a California court earlier this year, according to MarketWatch.

The increase has largely been driven by regulatory shifts that have allowed for the normalisation of cryptocurrencies, despite the high-profile implosion of key crypto players like FTX and Genesis Global Capital in 2022 and 2023. In particular, the U.S.’s’ approval of spot crypto exchange-traded funds in January (following its approval of crypto futures ETFs) signalled a new era of institutionalisation.

“The long-awaited approval of spot Bitcoin and Ethereum ETFs in the USA unleashed a torrent of institutional capital,” Dominic Volek of Henley & Partners said in the report.

The U.S. ranked fourth in Henley & Partners’ analysis of global crypto hubs, which takes into account regulation, infrastructure adoption, technology prowess, and tax-friendliness, among other factors. Singapore leads the list due to its recent implementation of a regulatory framework for crypto assets, as well as its strength in infrastructure, technology, and economic indicators. Hong Kong, which also approved spot crypto ETFs in January, came second, followed by the United Arab Emirates, which scored highest on tax-friendliness.

Competition between global economic hubs is crucial, because the rise of the crypto elite is driving wealth migration patterns, Henley & Partners said.

“As we move forward, the intersection of cryptocurrency and investment migration will undoubtedly play a major role in shaping the future of global wealth and mobility,” Volek said.

A new investment fund targeting celebrity-founded consumer brands has secured US$40 million in commitments and is rapidly approaching its US$50 million fundraising target, signalling growing investor appetite for alternative opportunities beyond traditional asset classes.

The Global Talent Fund, which has a maximum raise of US$100 million, focuses on building and investing in consumer businesses alongside celebrities, athletes, and influential personalities who play an active role as co-founders rather than simply endorsing products.

The strategy is based on the belief that changes in consumer behaviour, particularly the rise of social media and digital engagement, have fundamentally altered how brands are built and scaled.

GTF founding partner Jeremy Hunt, who is helping lead the fund’s strategy, said consumers increasingly feel connected to personalities they follow online and are more willing to support products developed by those individuals.

“Consumers are searching for content to engage with, and when a celebrity they like or follow takes them on the journey of creating a product or brand, they genuinely feel part of that process,” he said.

The fund is targeting high-growth consumer sectors including wellness, hydration, beauty and recovery, areas Hunt believes continue to benefit from strong global demand and ongoing innovation.

Rather than backing celebrity endorsement deals, the fund is seeking businesses where talent is deeply involved in product development, brand creation and long-term growth.

According to Hunt, authenticity remains one of the biggest differentiators between successful celebrity-backed brands and those that fail.

“The consumer can see clearly if someone is simply being paid to promote a product,” he said. “The winners are typically the brands where the celebrity has genuinely helped build the business from the ground up.”

The model has attracted support from several prominent Australian investors and business families, reflecting broader interest in alternative investments with global growth potential.

Hunt said consumer brands offered a level of tangibility that many investors found appealing.

“Consumer brands are what we touch, feel, smell and taste every day,” he said. “Our investors understand the growth potential in the model, but they also want to be part of the journey.”

The fund’s rapid progress towards its fundraising target comes amid growing recognition that celebrity influence, when combined with strong commercial execution and scalable business models, can create significant enterprise value.

With several high-profile celebrity-founded businesses generating billion-dollar exits in recent years, supporters of the strategy believe the opportunity remains in its early stages.

Number of Crypto Millionaires Doubled to 172,300 Over the Last Year, Study Finds

With US$40 million already committed, the Global Talent Fund is attracting investor attention with a strategy focused on building globally scalable consumer brands alongside high-profile talent.