Picasso, Monet, Warhol, Basquiat, and Richter Lead Artists Powering the US$1 Million-Plus Market

Pablo Picasso, Claude Monet, Andy Warhol, Jean-Michel Basquiat, and Gerhard Richter top a list of 50 artists leading the momentum for works valued at US$1 million or more, according to a report released Tuesday by Sotheby’s and ArtTactic, a London art market analysis firm.

The list ranked artists with an average of five artworks of US$1 million or more that sold each year between 2018 and 2022 at Christie’s, Phillips, and Sotheby’s—a methodology aimed at showing consistency. The analysis also considers sales value, liquidity, average prices, bidder confidence, and market momentum for each artist, and draws on Sotheby’s internal data on bidders and private sales.

Works by the top five artists alone made up more than a third of all US$1 million-plus sales at these top global auction houses in those years, the report said.

Shifts may be afoot, however. A “Power Rank” of top artists in the US$1 million-plus category, based on data from July 2022 to June 2023, “aims to identify artists whose markets show signs of growing momentum and interest,” the report said.

The top artists of this 12-month Power Rank are Jasper Johns, Lucian Freud, Paul Gaugin, Wassily Kandinksy, and Willem de Kooning.

“The Artists Who Power the $1 Million+ Market” is the second report by Sotheby’s and ArtTactic to explore this segment of the auction world, which proved to be “especially resilient” in 2021 and 2022, during the height of the pandemic and the beginning of the war in Ukraine. Despite representing a “small fraction” of works sold at auction, art that fetches at least US$1 million has “a tremendous impact on the market at lower levels,” the report said.

The analysis considers auction results at Christie’s, Phillips, and Sotheby’s in four categories: contemporary (including Post-War), impressionist and modern, Old Masters, and Chinese works of art. The list of top 50 artists from 2018 to 2022 who are powering the US$1 million-plus sector also includes insights from Sotheby’s private sales and its bidding activity data. Though the latter information is from Sotheby’s alone, similar activity is likely taking place at other auction houses, the report said.

“We all know that the art market has never been as transparent as the financial markets, so any information we can give our clients in terms of trends, analysis, and insight will allow them to make more thoughtful and educated decisions about their purchases, whether they see them as an investment or are pursuing a passion,” Mari-Claudia Jiménez, Sotheby’s head of global business development, said during a roundtable discussion with her colleagues and ArtTactic CEO Anders Petterson that’s included in the report.

The rare insight into private-sale data revealed that works by Alberto Giacometti, in addition to Monet, Basquiat, Picasso and Warhol, made up nearly 80% of Sotheby’s private transactions in the first half of this year. From 2019 to the first half of 2023, these same artists represented only 44.7% of private sales.

Sotheby’s internal bidding data—also rare to see—shows a rise in bidding for works with estimates between US$20 million and US$50 million in the first half of this year. “Despite market uncertainty,” this lofty segment has attracted 6.1% of bidders in the market for works valued at US$1 million or more, up from 3.8% in 2022, the report said.

Nearly 75% of Sotheby’s bidders raised their paddles for works priced between US$1 million and US$5 million from 2018 to 2022, though the percentage slipped to 72.4% in the first half of the year as 13.8% of collectors bid on works valued between US$5 million and US$10 million (up from 12.5% in 2022).

ArtTactic dug deeper into this internal bidding data to understand what category of works these collectors favoured, where they live, and how old they are. The data “provides collectors with additional context to understand some of the drivers behind emerging trends,” the report said.

Among its findings: Contemporary art was favoured by 56.1% of bidders; North Americans bid the most, representing nearly 36.4% of those vying for works of US$1 million or more; and Generation X is making their mark, accounting for the largest share of bidders in the market at 40.2%.

This generational shift is significant. Younger collectors are more comfortable buying across art categories, from Old Masters to Contemporary, for instance.

“The data in the report shows that our collectors, even the youngest ones, are interested in the entire span of history,” Brooke Lampley, Sotheby’s head of global fine art, said during the roundtable. “Education is such an important factor in the art market, and people are learning about art history in many different ways today.”

These younger collectors are interested in art in part because they are more exposed to it than previous generations, Lampley said. Private collectors today are exposed through the numerous art fairs they attend in addition to public auctions, which generations ago were attended more by dealers and others in the trade who then sold the works, she said.

“There has been a great effort to make people feel included in the art world and to make it accessible, both by galleries and auction houses,” Lampley said.

Notably, there are no women artists among the top five of the list of 50 powering the US$1 million-plus market, although four made the larger list. Joan Mitchell ranks No. 17, Yayoi Kusama ranks No. 19, Cecily Brown ranks No. 39, and Helen Frankenthaler ranks No. 47.

Happy is the family whose members—parents, grandparents and grown children—trust each other enough to cooperate on shared goals, especially financial ones. When that is truly the case, Uncle Sam’s tax rules can help as well.

This matters especially now that mortgage rates are above 7%, and many families are looking for ways to help younger members. If the elders have resources and are confident younger ones can cooperate, a family loan could make homeownership possible while providing the elders with a useful income stream.

Other strategies can actually lower taxes, such as when funding 529 plans or Roth IRAs, or when someone inherits a traditional IRA with required withdrawals larger than they will need.

Here are three strategies useful for functional families.

Intrafamily loans

It is perfectly legal for families to lend money to a relative for a down payment or even a private mortgage.

But it is important not to cut corners, says Ryan McKeown, a CPA with Modern Wealth Enhancement in Minnesota. If the loan is for a down payment, be honest with the mortgage provider and have a formal agreement. The lender owes tax on the interest payments received.

If the loan is for a private mortgage, both sides should have legal representation with a formal written agreement, including payment terms. The lender owes tax on the interest, and the borrower often can deduct it if he or she itemizes.

To avoid IRS trouble, the interest rate shouldn’t be lower than the agency’s Applicable Federal Rate at the time of the loan. Currently that is about 5% for loans longer than nine years; about 4.5% for loans three to nine years; and about 4% for loans three years or less. Currently, traditional mortgage rates are generally above 7%.

In addition, the lender could use the $19,000 annual gift-tax exemption (described below) to forgive some or all of the interest or principal annually. If both lenders and borrowers are married, that is up to $76,000 a year. There is no tax for the borrower on such forgiveness, because it is from a gift.

If you’re going this route, McKeown advises against having a fixed plan to forgive the debt. Instead, do it in one-off letters specifying the amount—and keep careful records. Otherwise the IRS might try to treat the loan as a taxable gift.

Asset gifts

Powerful tax-saving moves for families often use gift-tax provisions. Under current law, anyone can give anyone else up to $19,000 of assets annually, free of gift tax. That means a married couple with three grandchildren could give them a total of $114,000 in 2026.

The gifts can be cash or other assets, like stock. For noncash gifts, the cost basis—which is the starting point for measuring taxable gain after a sale—“carries over” to the recipient. So if someone buys $1,000 of stock and gives it away when it is worth $5,000, the recipient’s cost basis is $1,000. If the recipient later sells the shares for $8,000, the taxable gain is $7,000.

Here’s an example showing how gifts could save a family taxes. Grandma is a widow of modest means, while her child and spouse have prospered. The couple has two children, and they want to contribute $5,000 to a 529 college-savings plan for each—but they need to sell stock to do it. Their tax rate on the sale would be 18.8%, and they would need to sell about $11,000 of stock.

However, Grandma’s federal tax rate on the stock sale is 0%. If the couple gives $10,000 of shares to Grandma, she could sell them, pay no tax, and fund the grandchildren’s 529 plans. This saves about $1,000 of tax.

These moves are legal, and they could be used in other ways, such as to help a young person fund a Roth IRA.

But trust among family members is essential: Under the law, givers can’t put conditions on a gift. Grandma could use her stock proceeds to take a cruise, but she makes 529 contributions instead.

Mark Sellner, a retired tax attorney and CPA living in Sarasota, Fla., uses this strategy. His children sell stock he gives them and fund 529 plans for his grandchildren.

The family’s tax savings aren’t huge, but he likes other benefits. The sales by his children don’t boost his adjusted gross income, which in turn could raise his Medicare Irmaa premiums or his 3.8% surtax on net investment income.

Sellner doesn’t worry about his children using the funds for another purpose.

“There can’t be any strings attached to gifts. Of course, it is up to us to decide whether to make them in the future,” he says.

Two caveats: The “kiddie tax” applies to most children under age 24, and it is levied at the parents’ rate on investment income above $2,700 in 2026. Consider this before making gifts to a young person.

Investors who give away stock also forgo the step-up, an important provision that exempts assets held at death from capital-gains tax.

Sellner knows he’s losing a step-up, but says, “The children could use a little more now. Why should they wait 20 years to get it?”

Disclaimers

A disclaimer is a highly useful strategy in which one heir renounces an inheritance in favor of another heir. Assuming family members cooperate, this can save taxes.

Here’s one example. Dad died and had a large traditional IRA that he left to Mom. She has enough assets and income to cover her expenses, and she lives in a state with a stiff estate tax. The inherited IRA would put her estate over the threshold.

Also surviving are three young-adult children. If Mom disclaims all or part of Dad’s IRA within nine months of his death, that amount could go directly to the children. They will have 10 years to empty the account, and the family as a whole will likely save estate and income taxes.

Disclaimers have many key details, especially regarding beneficiary documents. Although heirs have great freedom in choosing what assets to disclaim, the rules about who gets disclaimed property are rigid. It is best if the original owner names tiers of heirs so that if one disclaims, the next recipient is clear.

Picasso, Monet, Warhol, Basquiat, and Richter Lead Artists Powering the US$1 Million-Plus Market

Strong family financial planning can help reduce taxes and support younger generations. From intrafamily loans and asset gifts to inheritance disclaimers, strategic cooperation can create meaningful financial benefits—when families have the trust and structure to make it work.

Intrafamily loans

Asset gifts

Disclaimers