Allure Of Private Dining Will Remain After the Pandemic
The 5-star soiree is here to stay.
The 5-star soiree is here to stay.
During the height of Covid-19, private dining was an alternative to sharing a restaurant meal with loved ones. But even as the pandemic dwindles and eateries welcome guests again, intimate, five-star hospitality remains in high demand.
“People are eager to reconnect with family and friends, and there’s no better way to do that around the table than with great food and wine,” says James Henderson, CEO of Exclusive Resorts, an elite vacation club based in Denver, Colo., with locations across the globe.
While private dining has long been associated with celebrations such as birthdays and anniversaries, guests are gravitating toward intimate environments for everyday occasions as well. “Casual private dining experiences are starting to play a larger role in the hospitality industry, and I think these experiences will only continue to grow in popularity moving forward,” Henderson adds.
No matter the circumstances, the allure of private dining lies in the intimacy, exclusivity, and extraordinary experience that accompanies it, according to Brian Mommsen, founder and CEO of Resident, a New York-based company hosting bespoke dinners in unique venues. Launched in 2018, Resident collaborates with Michelin-trained chefs from Gramercy Tavern, Eleven Madison Park, Per Se, and other top-tier New York restaurants to curate upscale events for small groups.
Since March, the startup has collaborated with Exclusive Resorts to offer its members multi-course food and beverage tastings in the vacation club’s Residences at Park Avenue Place in Midtown Manhattan. A member can host a table for up to eight guests for US$2,000. Resident’s chef-driven menus include dishes such as roasted corn, prosciutto, miso, and grits; carrot mousse tartlet; and Long Island crescent duck with lentils and cabbage.
While the chef presents and tells in-depth stories about each dish tableside, an expert sommelier describes the wine and dining guests participate in the conversation.
“We have found that guests thrive on the opportunity to personally interact with our talent, learning about their inspiration for each course firsthand, and getting to know the face behind the food, which is an impossibility at most restaurants,” Mommsen says.
David Pan and his wife, Tillie, of Orange Beach Concierge, based on the Gulf Coast of Alabama, have hosted intimate dinners for years. But due to the pandemic, the duo has restructured their well-received Chef’s Table to bring the concept to their guests, rather than have their guests coming to them.
Pan believes the attention put into each menu, the locally sourced ingredients and thoughtfully paired wines, along with dining in the comfort of one’s own home, all contribute to the appeal.
With an uptick in business over the past year, his team hosted more than 100 private dinners in 2020 and they’re on track to triple that number this year.
“We predict a heavy increase in 2021 and beyond, and from what our booking calendar looks like today, we are posed to beat 2019 bookings which was our most successful year in the history of our business,” Pan says. His menus include jumbo lump crab cake, goat fromage salad, and sous vide filet mignon with sable rice. Experiences range from US$175 to US$250 per person.
Lawrence Fairchild, proprietor of Stones Wine, Perrarus, and Fairchild Napa Valley, is set to debut House of Perrarus: A Stones Wine and Michelin three-star experience at his picturesque California estate. Deemed the “Hermés of wine” due to the exclusivity of his bottles, Fairchild offers his 95 to 100 point wines to members only, but will make them available to the public at his afternoon soirées, beginning in June.
The winemaker and the acclaimed Single Thread Farm—a farm, inn, and three Michelin-starred restaurant in Sonoma County—will curate five seasonal small plates paired with his wine collection: one Chardonnay, three Cabernet Sauvignons, and a Cabernet Sauvignon and Cab Franc blend.
“This idea stemmed from our clients’ desires for a more private and tasting dining experience,” Fairchild says. During the mid-day fête, guests can sit indoors or outdoors, depending on their preference. Cost is US$500 per person with capacity up to 10 guests.
In October, Chef de Cuisine Michael Vitangeli premiered The Chef’s Table at Scarpetta in The Cosmopolitan of Las Vegas. Rooted in Italian tradition, the six-course interactive dinner is personal for Vitangeli. “My grandmother Emelia Vitangeli played the largest role in shaping my culinary career, so it only made sense that she influence the Chef’s Table experience itself,” he says.
Vitangeli’s menu features homemade burrata, hand-pulled pasta, porchetta (pork belly), among other classics, plated alongside wine pairings presented by sommelier Kyle Asato. Staged in a dedicated dining room, the six-seat table overlooks the famous fountain show and Scarpetta’s kitchen, providing guests “a show from kitchen to table.” Vintangeli shares details and history on the dishes and wine to create a familial atmosphere. The cost is US$200 per guest.
The private fine dining trend has become more of a moveable feast, too. Last summer, Chef Yann Nury outfitted a 1971 Airstream Safari and hit the road, cooking up warm weather-inspired fare for small groups. His customized dinner parties start at US$15,000 for 12 people.
Although he and his team had always catered on the road, both domestically and abroad, they had never prepared gourmet dishes in a food truck. However, the chef considers the mobile kitchen to be a condensed version of what he had done before: focus on local delicacies and ingredients.
“It is in our DNA to bring our food and culinary experiences all around the world, but when Covid came, all this stopped suddenly,” Nury says. “I had to find a solution to stay afloat, but also to stay relevant.”
The French chef outfitted the Airstream with 19th-century oak floors, Charlotte Perriand lighting, Gaggenau appliances, a wine cellar, French copper pots, vintage Michelin guides, and fancy tableware before heading up and down the East Coast. In 2021 and beyond, Nury plans to spend summer in the East, fall out West, and winter in Florida, but he remains open to any destination.
“I believe it is the future of fine dining, a world that no one has paid enough attention to,” he says about the private dining trend. “It is, in reality, the ultimate luxury of culinary experiences.”
Reprinted by permission of Penta. Copyright 2021 Dow Jones & Company. Inc. All Rights Reserved Worldwide. Original date of publication: June 5, 2021
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The Matildas captain has joined one of the world’s most exclusive luxury watch brands, sharing candid insights into the sacrifices required to succeed at the highest level of world football.
Australian football superstar and Matildas captain Sam Kerr has joined one of the world’s most exclusive luxury watch brands, reflecting on the sacrifices behind a career at the pinnacle of professional sport and revealing she only signed with her new club last week.
As Richard Mille’s first and only Australian partner, Kerr has joined an elite group of global athletes, artists and innovators associated with one of the world’s most prestigious watchmakers.
Speaking in Sydney, the 32-year-old reflected on her next chapter, the extraordinary growth of women’s football and the personal sacrifices required to reach the top of the game.
Founded in 2001, Richard Mille has built a reputation for producing some of the world’s most technically advanced and exclusive timepieces. The Swiss watchmaker is renowned for its use of ultra-lightweight materials, Formula One-inspired engineering and limited-production watches that often sell for hundreds of thousands of dollars and, in some cases, more than $1 million.
Its ambassadors include tennis great Rafael Nadal, Formula One stars Charles Leclerc and Lando Norris, actress Michelle Yeoh and sprint champion Shelly-Ann Fraser-Pryce.
During the Sydney event, Kerr wore the Richard Mille RM 07-04 Automatic Sport, a lightweight model featuring a pink case, blue strap and skeletonised movement. Designed for active lifestyles, the watch reflects the brand’s philosophy of combining high-performance engineering with luxury craftsmanship.
For Kerr, becoming the brand’s first Australian partner is a source of considerable pride.
“Of course, being the only Australian is incredible to me,” she said. “I am very proud to be Australian and I like to put Australia on the map.”
The announcement comes as Kerr prepares for the next stage of her football career following her departure from Chelsea after six-and-a-half years.
While speculation around her future has been mounting for months, Kerr revealed a decision was only finalised recently.
“Everyone thinks that it was decided and I’ve known that (it was) reported that I’d signed somewhere in April, but honestly, I only signed my contract on Wednesday last week,” she said.
“I really hadn’t decided what I was going to do until last week.”
Kerr said she expects details of her new club to be announced around the beginning of July once her Chelsea contract officially concludes.
Despite her excitement about what lies ahead, she admitted leaving one of the world’s biggest football clubs has been emotional.
“I am really sad about it,” she said. “It’s been my home for 6.5 years. I have so many good memories there. I have so many amazing teammates. I’m sad to leave.
“It sucks to leave such a big club like Chelsea too, but it comes to an end to everything, right?”
The 32-year-old also reflected on the transformation of women’s football during her career, describing the Matildas’ rise from relative obscurity to household-name status as one of her proudest achievements.
“What the Matildas have done over the last four or five years has been incredible,” she said.
“The most important thing for me is that you leave the game in a better place.”
Kerr noted that when she began playing, there were few professional pathways for women, limited sponsorship opportunities and crowds that bore little resemblance to those regularly attending matches today.
“We are a part of that generation that still knows what it was like when there was no one in the crowd,” she said.
Today, she said, crowds of tens of thousands remain something the team never takes for granted.
“Even last night we had 20,000 on a Tuesday night nearly. That’s special to us,” she said.
“We feel very lucky that people come out and spend their money and come to a game and watch us.”
Yet behind the accolades, sponsorships and sold-out stadiums, Kerr said there have been significant personal sacrifices.
“I’ve been living out of home since I was 17 years old. I’ve missed a lot of my family’s life,” she said.
“I’ve missed a lot of weddings. I’ve missed funerals. I’ve missed so many things that people don’t see.”
Kerr revealed she was unable to return home for her grandmother’s funeral last year because of football commitments.
“You have to love what you’re doing. You have to want to sacrifice,” she said.
“Everyone makes sacrifices, of course, and what I do is a massive privilege, but there comes a lot of sacrifice with it.”
Away from football, Kerr said Australia remains central to her identity despite spending much of her adult life overseas.
“I think we take for granted in Australia the beaches, the ocean, the open spaces,” she said.
As she prepares for a new club, a new season and a new role with Richard Mille, Kerr said she remains motivated by the same passion that first drew her to the game as a teenager.
“It was really organic,” she said of her relationship with the luxury watchmaker.
“It’s a real family brand.”