The ‘dual-income, no kids’ moniker is suddenly everywhere, and the lexicon has ballooned to include DINKWADs, SINKs and DINOs
4 min
Natalie and Keldon Fischer have no debt other than the mortgage from their Seattle condo, where they live with their Pomeranian, Noble. They each have six-figure salaries and hefty savings accounts. Last year, they traveled nearly every other month, including to Italy, Mexico, Thailand and Finland.
“I really enjoy being a DINK,” says Keldon, a 30-year-old software engineer.
DINK, of course, stands for “dual income, no kids.” It isn’t new slang, but suddenly, vocal DINKs are everywhere as more couples like the Fischers not only embrace the label but boldly let their DINK flags fly.
“Being DINKs means we just have a lot of freedom, time and money,” says Natalie Fischer, 25, a full-time content creator. She’s open to having children, but is first focused on building a net worth of $1 million by age 30. “I know that once I have a kid I will have to assume a lot of the caregiving responsibility and work less.”
Videos touting the DINK lifestyle now rack up millions of views on TikTok and Instagram. Most feature married couples sending the message that they don’t have kids yet (so stop asking), possibly never will, and life is fantastic, thank you very much.
The lexicon has ballooned to include DINKWADs (DINKs with a dog), SINKs (single-income, no kids). Some DINKs prefer “DINO,” for dual-income, no offspring.
There is even DINKY—for dual income, no kids, yet.
The public pronouncements represent a shift, says Zachary P. Neal, a psychology professor at Michigan State University who studies child-free adults. Though not all DINKs are strictly child-free, as some may have kids later, he says there is overlap in the groups.
“It has been for a very long time a sort of stigmatised category,” says Neal. “There are all sorts of stereotypes—things like…they’re self-absorbed, they have no stake in the future, they’re too focused on their career.”
But these days, DINKs are leaning into the label, thanks in part to the snowball effect of social media, Neal says, where DINKs are finding safety in numbers. “As some people start to openly identify as child-free, it creates an environment more open and welcoming.”
In a 2021 Pew Research Center survey, 44% of non-parents ages 18 to 49 said they were not likely to have kids ever, up 7% since 2018. Reasons included economic obstacles, concerns about the state of the world and simply not wanting to. And many young adults who do want children are having them later in life than previous generations.
The recent vocal DINK-dom is also generating backlash.
On social media, parents argue they do much of what DINKs do, just with kids in tow. Internet commentators and comedians are using DINKs as material.
“Childless couples are even more annoying than the imaginary children they complain about not even having,” said Lewis Spears, an Australian comedian. “They don’t seem to do anything with their free time except make videos about how much free time they have.”
Brenton and Mirlanda Beaufils, both in their 30s, have been together for over a decade, and say that they’re often questioned about whether they plan to have children.
But they are not ready to give up the flexibility of the DINK lifestyle.
On a trip to Las Vegas, for instance, they partied poolside, dined at the renowned Nobu restaurant, visited casinos and totally lost track of time and went to bed after 5 a.m.
And when Brenton, who is 32 and works in property management, was offered a new job that started in two weeks in another city, the couple made the move—from Boston to Dallas—happen in one week.
“We go where the wind blows,” says Mirlanda, a 30-year-old real-estate agent. “We love that about our relationship.”
In Dallas, they’re closer to Mirlanda’s sisters, including Preciana Prinstil, 29, who often jokingly wonders when Mirlanda will give her children some cousins.
“I want her to feel the love of kids and how they bring joy,” says Prinstil. “Even though they can be a headache.”
Others in the couples’ orbit are also curious. Mirlanda, who wants to be a mom one day, but isn’t in a rush, has a stock retort. “I’m like, ‘Oh, you guys ready to babysit for us? If you can’t answer that question, then stop.’ ”
When Norelle Marquez was younger, she imagined having children at around age 24 or 25. But lately, the 26-year-old hasn’t seen them in her future.
Norelle, a professional photographer, and her husband Robert Marquez, a 28-year-old Marine Corps service member, have no debt, and stick to a firm budget for their Dallas household. “It’s fairly easy being DINKs,” says Robert.
Norelle appreciates that DINK life allows her to provide for family, including her mother, who raised her and her brother as a single parent. She has given her mother a new washer and dryer, house floors, an almost new Toyota RAV4 and more.
The couple posted a video on TikTok about the benefits and quirks of being DINKs, such as, “When we tell people we’re going to Disneyland on vacation, they think we’re weirdos.” It drew nearly 4,000 commenters, including some critics, but many declaring themselves DINKs.
“That TikTok has solidified my feelings about being a DINK and knowing that it’s OK,” says Norelle. “Family doesn’t have to be bloodline,” Robert adds.
Ultimately, whether to have children is a decision that can evolve, says Holly Hummer, a Harvard University Ph.D. candidate who studies women without children.
“We’re all sort of a SINK or a DINK for a portion of our lives,” she says.
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Apple’s growth engine is showing signs of slowing, as rising costs, weaker services growth and AI competition challenge its profitability. With John Ternus taking the helm, the pressure is on to reignite innovation and sustain investor confidence.
3 min
The Apple growth and profit machine is wavering, and the boost from price increases might not be enough to keep it going at historic rates. That dials up the pressure on Apple’s new chief executive, John Ternus.
The company saved the bad news for its earnings call, an hour after it posted its results for the September quarter, projecting that for the current quarter its high-margin services business will continue to slow and that its widely watched gross profit margin will continue to fall.
Apple AAPL -1.83%decrease; down pointing triangle shares had been flat in post-close trading but declined as much as 4% after the company made the projections, which fell short of Wall Street estimates.
The impact of high memory costs are weighing even more heavily on the company, Ternus and Apple Chief Financial Officer Kevan Parekh said on the company’s earnings call. Apple has stockpiled cheaper components purchased earlier, but those inventories are dwindling.
When Ternus took over as Apple’s third chief executive of the past 29 years on Sept. 1, he inherited sky-high expectations. The men he followed were among the most successful company leaders in American business history. Steve Jobs revolutionized consumer devices multiple times. Tim Cook expanded Jobs’s creation to spectacular heights.
The expectations are reflected in Apple’s huge valuation. Oppenheimer analyst Martin Yang noted that Apple stock trades at 36 times next year’s expected earnings, a premium to the overall market, even though its earnings are only expected to grow 1%, which is slower than its tech peers.
“We see insufficient upside to justify the premium,” Yang wrote in an investor note, adding that Apple needs to boost iPhone sales growth and turn around its slowing services business to make him more bullish.
Investors have bid up Apple shares because it has been a port in the AI storm—a reliable and capital-efficient business that stands apart from rivals which are spending hundreds of billions of dollars racing to the AI frontier.
While others invest in data centers, Apple has been pouring its own cash into buybacks and dividends. But that safety may be challenged if Ternus can’t speed up Apple’s innovation engine.
Apple’s lagging performance in AI was evident when its new “Siri AI” chatbot arrived this past quarter. Its long-maligned assistant was already stale the day it arrived, surpassed by agents such as Instinct and Muse that can complete multistep tasks for consumers, while Siri still sets kitchen timers.
Apple needs to give people reasons to buy its devices as they get more expensive. The company raised prices across the board last quarter to help offset higher costs. Without compelling new features, a big question is whether consumers will slow the frequency of iPhone upgrades.
The new iPhone Duo appears to be a bright spot. Consumers are scooping up the $1,999 foldable smartphone despite mixed reviews—so many that Apple can’t keep up with demand. Shipping dates jumped out to January soon after the device went on sale, a disappointment for the normally reliable Apple supply chain.
Apple said its revenue grew 12% in the September quarter, slightly ahead of Wall Street’s expectations. Its widely tracked gross profit margin, at 47.9%, also came in just ahead of analyst estimates.
Apple will need to find new growth avenues because a reliable engine during the Cook era—the services business—is slowing. Courts and regulators worldwide have limited Apple’s ability to charge developers big fees to distribute apps through its App Store, the biggest component of the company’s services segment.
One of its most lucrative App Store fee generators has been the ChatGPT app from OpenAI. Around the time Apple accused OpenAI of trade-secret theft this past summer, OpenAI began redirecting potential subscribers to pay via its website instead of the App Store, skirting Apple’s tollbooth.
Apple’s valuation has bumped up against a ceiling in recent weeks. Six times it traded above a $5 trillion market capitalization intraday before finally closing above the threshold, which it has already fallen back below.
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