Yes, it’s possible to have both a chic interior and four-legged friends. Designers share their hard-won workarounds.
2 min
I UNDERSTAND the pet-owner’s decor dilemma. When my roommate and I fostered two kittens, a toxic cycle began. Though our new friends knocked framed posters off the wall at night, the next morning Betty and Brontë’s innocent eyes would disarm me and I’d drop kisses on their tiny foreheads. But must “fur babies” condemn a homeowner to tarp-clad sofas and plastic vases? No, say pet-owning interior designers.
New York designer Ghislaine Viñas’s tip: Roll out dark-colored rugs with intricate patterns to hide slobber, mud and piddle accidents. Jaipur Living’s Poeme design would pass Atlanta designer Cate Dunning’s “meatball test,” which asks: Would a meatball dropped on the rug disappear? If so, bring on the paws.
Thick, natural weaves like wool and seagrass weather house-training accidents well. Avoid sisal, says New York designer Bunny Williams. Though handsome and textured, it easily absorbs moisture, making spot cleaning a chore, she says. Performance materials such as polypropylene hold up well, says Keren Richter, principal designer of Manhattan firm White Arrow, but she steers clear of viscose, a delicate semi-synthetic material prone to shedding.
Pets’ claws catch easily in loose weaves like bouclé, and cats especially can’t resist them. Richter tests a textile’s suitability with a paper clip. Unfold the metal and run the jagged end against a fabric. If it snags, the material won’t survive a cat’s talons. Mohair and velvet pass this test, the designer has found.
Nicole Fuller’s two Maine Coons, Monty and Punk, besieged her herringbone linen sofa, “hanging from it by their claws,” she said. The New York designer reupholstered the couch in Dedar’s Klein blue cotton velvet—tightly woven and durable. As for leather, cats’ claws will shred it, but paw marks and the oil from dogs’ coats can be passed off as “patina.”
Viñas endorses performance fabrics for upholstery as they “ensure the highest level of durability.” Sunbrella offers solution-dyed acrylic that repels water and stains and holds up against the oil and dirt from dogs’ coats, says Richter. Fuller, who finds some performance fabrics too rough, relies on luxurious European outdoor fabric from Loro Piana and Pierre Frey .
For shedding fur, Richter suggests the ultimate camouflage: a sofa that matches your pet’s colouring. “Sometimes, if you can’t beat ’em, join ’em,” she said.
Alternatively, Williams tucks throws into armchairs and wraps sofa cushions in blankets. After years with her cat and two terrier mixes, she’s found that faux fur blankets and cotton block-printed Indian fabrics endure, wash easily and appear intentional. “Make sure that it still looks like a chair that someone can sit in and not just the dog’s chair [or sofa],” Williams said.
Fuller collects Murano glassware and loves lit candlesticks. Uncompromising, she presses Stick-Um putty to the bottoms of both so her cats can’t topple them. Richter deploys museum gel , a special adhesive, for wobbly curios.
Plants can be hung out of reach of digging dogs and mischievous cats, says Geraldine James, author of “Cool Dogs, Cool Homes” (CICO, 2023). If you like your plants earthbound, the website Plants for Pet Parents sells plants the ASPCA deems not toxic to pets.
As for the slew of chew toys, corral them in a container that compliments your interior—whether that’s a folksy gingham-lined basket or IKEA’s mod dandelion-yellow wire bin .
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AI-powered travel agents are challenging online booking platforms, but Airbnb’s exclusive listings and direct customer relationships could give it an edge. Its next challenge: turning repeat guests into loyal customers through stronger rewards and innovation.
3 min
AI agents like Muse can already find you the cheapest hotel room in Paris. But they can’t locate a cheaper version of that Catskills cabin you’ve been eyeing, because it might only be available on Airbnb ABNB -1.43%decrease.
Investors should pay attention to that distinction. When Meta Platforms META 3.38%increase launched its Muse agent last month, travel stocks including Booking Holdings BKNG -1.19%decrease, Expedia and Airbnb all fell sharply.
Airbnb, though, has a real chance to emerge as a winner from the upheaval. The catch: Its stock already reflects above-industry growth. To justify its valuation, Airbnb will need to turn repeat customers into loyal ones.
Online travel companies make much of their money by simplifying search and collecting fees on bookings. AI agents threaten that model.
But not all travel marketplaces are equally exposed. Booking and Expedia largely sell hotel rooms that travelers can also book directly or through competing sites. If an agent can find the same room elsewhere, it has little reason to favor either Booking or Expedia.
Booking and Expedia also sell sponsored listings that steer travelers toward particular properties. Wells Fargo estimates those will account for about 8% of Expedia’s revenue and a much higher percentage of profit next year.
Airbnb has more ways to adapt. More than half its listings are available only on its platform, and more than 90% of its traffic comes directly to its app or website.
The customer relationship doesn’t end after booking, either. Bernstein analyst Richard Clarke notes that 90% of Airbnb guests go on to message their hosts about arrival times, keys or local taxes, giving Airbnb a connection to both sides of the transaction.
How the companies have responded to the possible agentic future is telling.
Expedia quickly signed on as a Muse partner. Airbnb hasn’t, and Chief Executive Brian Chesky says AI chatbots have so far been a boon, sending customers to Airbnb’s website.
Chatbots might work for buying paper towels, he quipped at a Skift conference last month, but people enjoy planning trips. He argued that browsing dozens of homes isn’t something a text-based chatbot is well suited for.
Still, the AI jitters arrived just as Airbnb was persuading investors it deserved its pricey multiple. For years after its 2020 initial public offering, the stock—which trades around 25 to 30 times forward earnings—went nowhere. Investors saw a mature operator trading at a growth premium.
This year, Airbnb growth seems to be accelerating. The stock jumped in August after the company raised its full-year revenue-growth guidance with its second-quarter results. Wells Fargo analyst Ken Gawrelski credits a run of product improvements under a revamped leadership team.
Among the changes: letting guests reserve now and pay later, adding hotels, and a redesigned home page and app. Investors were also betting on what comes next, including thousands more hotels, car rentals and, eventually, advertising.
The irony is that some of those growth drivers push Airbnb closer to the kind of business Booking and Expedia run—the kind of business AI agents could threaten. Even if AI agents capture a large share of travel planning and booking, Airbnb would capture the demand. But it and others would slowly lose control over how customers find and choose properties.
That would undermine the advertising opportunity investors are counting on. The bigger point for Airbnb and other marketplaces is that losing control of customer acquisition could mean surrendering some of their pricing power and margins.
To bulletproof itself, Airbnb might look to another e-commerce giant that has so far kept AI agents at arm’s length: Amazon.
Like Amazon, Airbnb has a loyal customer base and hard-to-match supply. But it has nothing like Prime membership to make customers think twice before taking their business elsewhere.
That is where loyalty comes in. Business travelers stick with Hilton or Marriott because enough nights earn them perks. Leisure travelers rarely accumulate stays with one chain. Airbnb has millions of listings and plenty of repeat customers, but no broad rewards program. It has begun experimenting with credits on hotel stays, but it should make loyalty a priority, not just a promotion.
Airbnb also plans to launch its own AI agent next year. But travelers using an agent might still want it to search Airbnb, Vrbo, Booking and hotel websites alike, rather than limit itself to one company’s inventory.
Eventually, Airbnb might have to strike deals with agent makers, using its unique homes as leverage to negotiate favorable terms, says Gawrelski. Such deals, along with rewards for loyal guests, could over the long term eat into the company’s roughly 13% take rate, he adds. But if they bring in enough additional bookings, the trade-off could be worthwhile.
History offers a reason not to panic. The shift from desktop to mobile unsettled investors in Alphabet and Amazon, but both emerged as major beneficiaries. Companies with valuable assets can come out of a platform shift stronger, if they adapt quickly enough.
Airbnb has homes the bots can’t easily replace. Now it needs to give guests a reason to insist on booking them there.
