THE REBELLION AGAINST THE RETURN TO THE OFFICE IS GETTING SERIOUS

Some of the economy’s most in-demand employees are about to find out how much power they have over where and how they work.

After months of return-to-work starts and stops, many tech companies, including Alphabet Inc.’s Google, Apple Inc. and Microsoft Corp., are telling remote workers it’s finally time to come back for good, or at least show up part of the week. Employees who fled the Bay Area and other high-cost tech hubs earlier in the Covid-19 pandemic—or who just prefer to work from home—now face hard choices: move back, try the super commute, or hold out for a concession or new job elsewhere.

How the emerging power struggles play out will be a telling indicator of how much leverage remote-work converts in other sectors have as more employers call staff back to offices. A competitive job market, plus the relative ease with which businesses adjusted to work-from-home over the past two years, has emboldened many professionals to try to say goodbye to offices permanently.

Two-thirds of the workforce said they would find a new job if required to return to the office full-time, according to a survey of more than 32,000 workers by ADP Research Institute. Of those who quit their jobs in 2021, 35% cited wanting to move to a different area, according to the Pew Research Center.

If highly skilled tech workers have trouble flexing their market value, though, it’s likely many other remote workers wanting to stay put will, too.

Some tech professionals have already thrown down the gauntlet. Ian Goodfellow, a director of machine learning at Apple, announced to staff this month that he was resigning, in part because of the company’s return-to-office policy. “I believe strongly that more flexibility would have been the best policy for my team,” Mr. Goodfellow wrote in a goodbye note, according to a tweet from a reporter from the Verge. Mr. Goodfellow declined to comment. Apple didn’t comment.

A group called Apple Together says more than 1,400 current and former employees signed an open letter to company executives asking for them to reconsider the office-return policy, which requires employees to work in-person on Mondays, Tuesdays and Thursdays as of last month. Apple employs more than 165,000 people.

“Stop treating us like school kids who need to be told when to be where and what homework to do,” the letter reads.

Office mandates are proving to be recruiting opportunities for some competitors: Airbnb Inc. last month announced employees could work from anywhere without taking a pay cut. In the three days following the announcement, the company’s careers page received around 800,000 visitors, according to a spokeswoman. Twitter Inc. and Zillow Group Inc. have said most employees can work from wherever they want and executives of Facebook parent Meta Platforms Inc. are living all over.

Sean Regan, head of product marketing with software maker Atlassian Corp., moved to Lake Tahoe from the Bay Area this past November and is now using the company’s flexible work policies to lure new hires.

“My access to top talent has gone through the roof,” he says. “It takes me half the time to recruit great people when I tell them they can work anywhere.”

Mr. Regan says he’s currently trying to sign on someone he ran into while skiing who had also moved to Lake Tahoe from the San Francisco area. “She wants to stay in Tahoe. Her employer wants her to go back to the office,” he says. “I’m recruiting her to stay put and work for us.”

Workers in tech have long had the advantage: Their skills are highly sought-after in nearly every industry. As the pandemic has dragged on, flexibility started to become not a perk but something companies needed to offer in order to hang on to talent. Eager to stay competitive, companies have increasingly accommodated their workers and in some cases, walked back in-office requirements.

But there are signs the balance of power may shift. Netflix Inc., Lyft Inc. and other big names in tech have posted disappointing quarterly results—a signal that leaner times may be ahead, and skilled workers won’t be in such demand. Companies including Meta say they are slowing down hiring. Peloton Interactive Inc., Carvana Co. and others have announced layoffs.

Some of those called back have found jobs elsewhere. Christina Patterson, 30, was managing client partnerships for a clothing-rental startup. She says that by the time she got called back to her New York office in March, she had grown allergic to in-person work. Since the fall of 2020, she had been working for months at a time from Tulum, Mexico, and wasn’t ready to give it up.

Desperate to find a new role ahead of the March deadline to return to work, Ms. Patterson texted an executive she’s friendly with at a Chicago-based startup, offering to be her remote assistant. “She was like, ‘I’ll do you one better: We need someone in business development,’ ” Ms. Patterson says.

She took the role at the startup, Swaypay, which makes an app for consumers to earn cash for posting TikTok videos featuring recent purchases. The new job didn’t require a move or any commitment to come into the office. Her last day at the old job was the Friday before she was supposed to go back to her old office.

“I was like, ‘Phew, I missed that very narrowly,’ ” she says.

Adam Ozimek, an economist with the think tank Economic Innovation Group, estimates that, across the U.S. workforce, there have already been 4.9 million relocations as a result of remote work, according to data extrapolated from a survey of 23,000 workers. Mr. Omizek conducted the survey this past November, while working at another company. More than a quarter said they planned to move more than 4 hours from their current job in 2022—because of remote-work options, while 13% said they were looking at moving 2 to 4 hours away. Mr. Ozimek himself says he recently started commuting 2½ hours once a month from central Pennsylvania to Washington, D.C., where his job with EIG, which he joined in March, is located.

Some tech workers who have relocated and don’t have permission to stay remote say they’re in a standoff with HR: They’ve been called back to the office but haven’t moved yet. They’re looking for remote-friendly roles both internally or elsewhere.

“If the time comes where they say: ‘Here’s an ultimatum, you show up in an office or you find somewhere else to work,’ I will find somewhere else to work because there are a lot of remote opportunities,” says one engineer who works for a North Carolina bank and bought a house earlier this year in New York’s Catskill Mountains, where he plans to stay.

Despite some signs of a downturn for the industry, tech workers who want to stay remote will have options if their employers won’t accommodate them, says Tim Herbert, chief research officer for CompTIA, a tech trade association. The number of U.S. employers posting tech jobs hit a record level last month, despite initial rumblings of a downturn.

“Especially in tech, you have companies that are simultaneously either slowing or transitioning workers or sometimes laying off workers in one area of the company and then they’re hiring in another area,” he says.

Companies with disappointing earnings can always scale back signing bonuses but continue to offer remote work as a perk for new hires, he added.

Google recently called its workers back on a hybrid schedule that requires most to be in the office three days a week. Some employees have complained that because the policy is implemented based largely on local managers’ discretion, it can feel arbitrary. “If you have a friendly manager and a friendly VP who support you, then your odds are pretty good,” says Andrew Gainer-Dewar, a senior engineer and member of the Alphabet Workers Union. “If you don’t, then things get tough.”

More than 14,000 of Google’s approximately 166,000 employees have requested to go fully remote or to transfer to a new location, and the company has approved 85% of those requests, according to a spokeswoman. “We know our employees have many choices about where they work,” she said. “So we continue to provide top of market compensation.”

Until August, Laura de Vesine was a senior engineer for Google living in San Jose, Calif., near the company’s offices. She jumped ship before officially being called back after growing tired of uncertainty surrounding when she’d have to return to work. She knew she wanted to move to a lower-cost city where she wouldn’t depend so much on a car, such as Philadelphia.

Such a move would have involved a 15% pay cut from Google, she says. “Is my work actually worth less?” she says she asked herself. If she wanted to keep her Bay Area salary, she worried she’d be required to report at least a few times a week to Google’s New York City office.

Instead, she made the move to Philadelphia and took a remote role with a New York-based cloud-computing company. She says she is now making around 20% more than her former salary and has the assurance she won’t have to give up her remote status.

“I could have confidence it wasn’t a temporarily remote offer,” she says.

From a young age, Jeff Goldblum had an eye for clothes. Growing up in Pittsburgh, he wanted glasses like John Lennon’s and turtlenecks like the Rat Pack’s.

As a member of New York’s Neighborhood Playhouse studying under the legendary Sanford Meisner, he scoured vintage shops for Russian-style overcoats and aviator hats.

After his success in blockbusters like “Jurassic Park” and “Independence Day,” he went through a Japanese-denim phase and loved what he calls “I’ve-been-working-on-the-railroad-type vests.”

“I’ve swung wildly, and I’ve had a lot of bad ideas,” Goldblum said of his style on a recent Zoom.

The 73-year-old wore a bespoke green shirt from Anto, a shirtmaker based near his Los Angeles home.

On his feet were light-green socks, and handmade shoes from Florence, where he lives part-time with his wife, Emilie Livingston, and their two sons.

This month, he reprises his role as the Wizard of Oz in “Wicked: For Good,” the second installment of the film adaptation of the musical juggernaut. He insisted he’s not contracted by Universal Studios to only wear green on the press tour.

In the last decade the world has paid more attention to the actor’s off-screen style, which has evolved since he began working with stylist Andrew Vottero around 2014.

A silver-haired fixture on best-dressed lists, Goldblum often finishes his zany outfits with chunky black specs. He has collaborated with glasses label Jacques Marie Mage and formed a close relationship with Prada , walking its runway and appearing in a 2022 brand campaign.

Here, Goldblum, who regularly performs with his jazz band the Mildred Snitzer Orchestra, talks cashmere, vegan Bolognese and handshakes.

Studying with Sandy Meisner was: a portal into my more-intense interest in clothing. Everything could be a key to finding a character, behavior and discovering who you are in the story – (for example) how the shoe felt and how it made you walk.

You don’t really see: a 1970s-style long shirt collar in stores. I had this green shirt I’m wearing made at Anto in Los Angeles. I have them in a bunch of flavors, including some with Western buttons. I’m thinking about getting one in orange.

I just read: James Kaplan’s two-part biography of Frank Sinatra, whose favorite colour was orange. I’ve always liked orange.

I like: that Marie Kondo book “Tidying Up.” In my youth, my family left me alone one day in the garage. It seemed messy to me. I started to throw everything away. I was sweating under my arms with excitement. I got a big kick out of it.

My kids: like to wear my band merchandise. They sometimes help me dress. I say, “Hey, pick out what I’m going to wear.”

I’ve had to get cozy with one or two: leather jackets for parts like Ian Malcolm in “Jurassic Park.” I have a Saint Laurent motorcycle jacket that I wore the other day that’s kind of tight. I like it a lot.

I probably wouldn’t want to wear: real fur. I’ve stopped eating animals except fish. It’s part health-wise from my nutritionist and part my own feeling about it.

My favourite meal is at: Craig’s in West Hollywood. My wife and I share a chopped salad, minus the cheese, to start. They have a spaghetti squash primavera with broccoli and a spicy tomato sauce. I get it with shrimp or vegan Bolognese.

I’ve always been hypersensitive to: certain fabrics, such as wool. I’ve recently accepted—what’s that wool called?—cashmere. I don’t like things that itch. And I don’t like tags in the back of my shirt. I use a professional seam ripper to cut out tags.

What drives me crazy are: printing machines and my phone, especially how it breaks down so often. I had to deal with that this morning.

My feet must be: comfy cozy. My wife, a ballet dancer, says we’re not really working unless our feet are bleeding. I can’t accept that. I really like these handmade shoes I had made in Florence. They’re the most comfortable ever.

Florence is: a jewel box of a city. I’ve found the people delightful and the quality of life great. There are so many artisans. My favourite hat is one I purchased at the Borsalino store. I don’t know any Italian. Just a word here or there.

I don’t want to get sick so I prefer: fist bumping to a handshake. My knuckles have hurt from a too-hard fist bump. So let’s fist bump gently. Let’s just fist touch.

I have to organise my: sock drawer. It’s in the research and development stage. I’m very into socks of one kind or another. I like to experiment with a colour, which is why I have a light green pair on now. For tight shoes, I like (thin) Pantherella socks . I like a shorter sock, too. Sometimes I make it look like it’s falling down.

For a while I had an aesthetic allergy to: cobalt blue. You’d see it on a lady’s blouse sometimes, and I would go, “That hurts! It’s too bright.” But yesterday, after going to the Dodgers game with my kids, I put on a Dodgers blue cobalt sock, and I was very happy. So I’m nothing if not changeable.

I love: pockets. I recently got a minty green chore coat by the Row that I really like. Its flap pockets are deep enough that things aren’t going to fall out. I’d never even heard the term “chore coat.” It carries my wallet, keys, maybe a Kleenex, a lozenge, a little pillbox with an aspirin and some hand sanitizer.

I never used: sunscreen. But my wife has got me using Sarah Chapman sunscreen , sometimes even tinted. I’ll use a Joanna Vargas serum of some kind. I’m not sure what it’s doing, but I put it on at night. I imitate Boris Karloff (in the “Frankenstein” films) and I make a joke with Emilie that I’m going to my laboratory to work on my new longevity theorem.

My acid-reflux man said: “Take care of your vocal cords.” So I’m off caffeine. I’ll have a Ryze mushroom coffee in the morning—a scoop with hot water and oat milk. Sometimes the kids will make me a decaf cappuccino with oat milk and a sprinkling of chocolate powder, and that is too delightful.

For many decades: I’ve been totally on the natch. I’ll have a sip of red wine if Emilie says it’s really fantastic, but I don’t want to get loopy.

I get the usual: seven or eight hours of sleep. I stopped wearing my Oura ring. I’d be in bed for 8 hours and it would go, “No, Jeff, let’s call it 5½ hours that you got.” It used to say, “You’re somewhat ready for the day,” and I’d say, “Go to H-E-Double Hockey Sticks.” I threw the darn thing away. I go with how I feel.

When I wake up: I go through the little vestige of transcendental meditation I learned decades ago. I crack my bones and do this stretching routine that ends with my taking a tennis racket and going through the motion of a backhand, forehand and serve. Then I take a Centrum for Men multivitamin, play my piano and work out in our gym.

Early on I was: a lanky guy. Then I started lifting weights. I wanted to steer some of those roles that were a little nerdy—even those scientist parts—in a cooler direction.

Am I: nerdy or cool? Well, these days, according to some circles, the two have overlapped. At this point, who knows?

THE REBELLION AGAINST THE RETURN TO THE OFFICE IS GETTING SERIOUS

Companies requiring in-person work are facing pushback. Those with looser policies find that flexibility makes recruitment easier.

The 73-year-old star of ‘Wicked: For Good’ gets cameras flashing with his kooky off-screen style. Here, he discusses his morning stretch routine, a work-in-progress sock drawer and his antagonism toward fitness rings.