Woman Arrested for Allegedly Stealing $2,500 of Stanley Drinking Cups

The Stanley cup craze has taken a criminal turn.

A 23-year-old Sacramento, Calif., woman was arrested after allegedly stealing nearly $2,500 worth of Stanley cups from a retail store, local police said. The woman allegedly filled her shopping cart with Stanley Quenchers—the insulated cups that have thrown social-media into a frenzy in recent months—and left without paying.

When police tracked her down, they found her car filled with 65 of the cups, according to Lt. Chris Ciampa of the Roseville Police Department. She was arrested on charges of grand theft and driving under the influence, Ciampa said.

The arrest was the latest episode in the viral craze over the water bottles. The stainless-steel tumblers—the popular, 40-ounce version of which sells for $45—have become a status symbol for many women and teens, sparking chaos at retailers and launching a resale market where certain colours sell for more than $200 apiece. The hashtag #stanleytumbler has more than a billion views on TikTok and has been used more than 180,000 times on Instagram.

Stanley, which has been in business for more than a century, has long been a popular brand for hikers, teachers and construction workers. But as the Quencher’s popularity skyrocketed in recent years, its maker capitalised on the new demand with collaborations and a wider, pastel-driven colour palette.

“We were a brand that was a $70 million brand that appealed to guys with a green bottle that was 107 years old and is one of the greatest products in history,” Stanley’s president, Terence Reilly, said in an interview earlier this month. He added: “There was a big opportunity to reposition the brand and appeal to new consumers. And that’s just what we set out to do in 2020.”

In 2022, the company said there was a 150,000-person long wait list for the Quencher and sales had more than tripled from the prior year.

The cups have sparked a collectors’ craze, with devotees amassing dozens of colours and fighting over limited-edition releases. Ahead of one such release, for the Starbucks x Stanley pink Quencher, shoppers camped overnight outside Target locations to ensure they got a cup. The products sold out in minutes at some stores, and a viral video of frenzied shoppers rushing a display in one location sparked consternation online.

Those limited-edition pink cups, which are currently not available on Target or Stanley’s website, are now retailing for hundreds of dollars on resale sites like eBay and StockX.

Ciampa, the police lieutenant, said he believes the woman likely intended to resell online the 65 cups that were in her car. The department warned any potential thieves against repeating her behaviour.

“While Stanley Quenchers are all the rage, we strongly advise against turning to crime to fulfil your hydration habits,” it said in a statement.

The Apple growth and profit machine is wavering, and the boost from price increases might not be enough to keep it going at historic rates. That dials up the pressure on Apple’s new chief executive, John Ternus.

The company saved the bad news for its earnings call, an hour after it posted its results for the September quarter, projecting that for the current quarter its high-margin services business will continue to slow and that its widely watched gross profit margin will continue to fall.

Apple AAPL -1.83%decrease; down pointing triangle shares had been flat in post-close trading but declined as much as 4% after the company made the projections, which fell short of Wall Street estimates.

The impact of high memory costs are weighing even more heavily on the company, Ternus and Apple Chief Financial Officer Kevan Parekh said on the company’s earnings call. Apple has stockpiled cheaper components purchased earlier, but those inventories are dwindling.

When Ternus took over as Apple’s third chief executive of the past 29 years on Sept. 1, he inherited sky-high expectations. The men he followed were among the most successful company leaders in American business history. Steve Jobs revolutionized consumer devices multiple times. Tim Cook expanded Jobs’s creation to spectacular heights.

The expectations are reflected in Apple’s huge valuation. Oppenheimer analyst Martin Yang noted that Apple stock trades at 36 times next year’s expected earnings, a premium to the overall market, even though its earnings are only expected to grow 1%, which is slower than its tech peers.

“We see insufficient upside to justify the premium,” Yang wrote in an investor note, adding that Apple needs to boost iPhone sales growth and turn around its slowing services business to make him more bullish.

Investors have bid up Apple shares because it has been a port in the AI storm—a reliable and capital-efficient business that stands apart from rivals which are spending hundreds of billions of dollars racing to the AI frontier.

While others invest in data centers, Apple has been pouring its own cash into buybacks and dividends. But that safety may be challenged if Ternus can’t speed up Apple’s innovation engine.

Apple’s lagging performance in AI was evident when its new “Siri AI” chatbot arrived this past quarter. Its long-maligned assistant was already stale the day it arrived, surpassed by agents such as Instinct and Muse that can complete multistep tasks for consumers, while Siri still sets kitchen timers.

Apple needs to give people reasons to buy its devices as they get more expensive. The company raised prices across the board last quarter to help offset higher costs. Without compelling new features, a big question is whether consumers will slow the frequency of iPhone upgrades.

The new iPhone Duo appears to be a bright spot. Consumers are scooping up the $1,999 foldable smartphone despite mixed reviews—so many that Apple can’t keep up with demand. Shipping dates jumped out to January soon after the device went on sale, a disappointment for the normally reliable Apple supply chain.

Apple said its revenue grew 12% in the September quarter, slightly ahead of Wall Street’s expectations. Its widely tracked gross profit margin, at 47.9%, also came in just ahead of analyst estimates.

Apple will need to find new growth avenues because a reliable engine during the Cook era—the services business—is slowing. Courts and regulators worldwide have limited Apple’s ability to charge developers big fees to distribute apps through its App Store, the biggest component of the company’s services segment.

One of its most lucrative App Store fee generators has been the ChatGPT app from OpenAI. Around the time Apple accused OpenAI of trade-secret theft this past summer, OpenAI began redirecting potential subscribers to pay via its website instead of the App Store, skirting Apple’s tollbooth.

Apple’s valuation has bumped up against a ceiling in recent weeks. Six times it traded above a $5 trillion market capitalization intraday before finally closing above the threshold, which it has already fallen back below.

News Corp, owner of The Wall Street Journal, has a commercial agreement to supply news through Apple services.

Woman Arrested for Allegedly Stealing $2,500 of Stanley Drinking Cups

Arrest is the latest episode in the viral craze over the water bottles

Apple’s growth engine is showing signs of slowing, as rising costs, weaker services growth and AI competition challenge its profitability. With John Ternus taking the helm, the pressure is on to reignite innovation and sustain investor confidence.