Woman Arrested for Allegedly Stealing $2,500 of Stanley Drinking Cups
Arrest is the latest episode in the viral craze over the water bottles
Arrest is the latest episode in the viral craze over the water bottles
The Stanley cup craze has taken a criminal turn.
A 23-year-old Sacramento, Calif., woman was arrested after allegedly stealing nearly $2,500 worth of Stanley cups from a retail store, local police said. The woman allegedly filled her shopping cart with Stanley Quenchers—the insulated cups that have thrown social-media into a frenzy in recent months—and left without paying.
When police tracked her down, they found her car filled with 65 of the cups, according to Lt. Chris Ciampa of the Roseville Police Department. She was arrested on charges of grand theft and driving under the influence, Ciampa said.
The arrest was the latest episode in the viral craze over the water bottles. The stainless-steel tumblers—the popular, 40-ounce version of which sells for $45—have become a status symbol for many women and teens, sparking chaos at retailers and launching a resale market where certain colours sell for more than $200 apiece. The hashtag #stanleytumbler has more than a billion views on TikTok and has been used more than 180,000 times on Instagram.
Stanley, which has been in business for more than a century, has long been a popular brand for hikers, teachers and construction workers. But as the Quencher’s popularity skyrocketed in recent years, its maker capitalised on the new demand with collaborations and a wider, pastel-driven colour palette.
“We were a brand that was a $70 million brand that appealed to guys with a green bottle that was 107 years old and is one of the greatest products in history,” Stanley’s president, Terence Reilly, said in an interview earlier this month. He added: “There was a big opportunity to reposition the brand and appeal to new consumers. And that’s just what we set out to do in 2020.”
In 2022, the company said there was a 150,000-person long wait list for the Quencher and sales had more than tripled from the prior year.
The cups have sparked a collectors’ craze, with devotees amassing dozens of colours and fighting over limited-edition releases. Ahead of one such release, for the Starbucks x Stanley pink Quencher, shoppers camped overnight outside Target locations to ensure they got a cup. The products sold out in minutes at some stores, and a viral video of frenzied shoppers rushing a display in one location sparked consternation online.
Those limited-edition pink cups, which are currently not available on Target or Stanley’s website, are now retailing for hundreds of dollars on resale sites like eBay and StockX.
Ciampa, the police lieutenant, said he believes the woman likely intended to resell online the 65 cups that were in her car. The department warned any potential thieves against repeating her behaviour.
“While Stanley Quenchers are all the rage, we strongly advise against turning to crime to fulfil your hydration habits,” it said in a statement.
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