Cosmetic Surgeons Are Building L.A. Megamansions

It could only happen in Los Angeles: Celebrity plastic surgeons are getting into the megamansion-building business.

The latest entrant to the market is Alex Khadavi, a 48-year-old dermatologist known for everything from Botox to buttock-enhancement procedures as well as for a clientele that has included singer Lance Bass and actor David Hasselhoff. Dr. Khadavi is listing his recently completed Bel-Air megamansion for $87.777 million, making it one of the highest-priced properties to have gone on the market in recent months.

Dr. Khadavi joins the likes of Raj Kanodia, doctor to the Kardashian clan and so-called “King of L.A. Rhinoplasties,” and Paul Nassif, a facial-plastic surgeon known for his role in the reality-television series “Botched,” in diverting their attention to the high-end development game. Dr. Kanodia first listed his Bel-Air megamansion for $180 million in 2018, while Dr. Nassif is listing a nearly completed mansion in the same area for US$32 million.

Dr. Alex Khadavi’s Bel-Air home is packed full of amenities, including a Champagne-tasting room. MARC ANGELES

Dr. Khadavi—whose jet-black eyebrows, chiselled features and perfectly coiffed hair allows him to seamlessly blend in with his clients on his Instagram account—says he got carried away with the project. He says he paid US$16 million for the existing property in 2013 and had planned to spend roughly $10 million more on a new glassy contemporary home. Instead, he devoted seven years and roughly $US30 million to the more-than-1950-square-metre compound.

“It’s like when you go to a car dealership to buy a Toyota and they show you a Ferrari or a Lamborghini,” he says of choosing the materials and finishes. “It’s like, ‘Hey, I want that one!’ You can’t pass it up.”

The result is over-the-top, even for Los Angeles. Known as “Palazzo di Vista,” the modern seven-bedroom contemporary sits behind enormous mirrored-steel gates on an elevated parcel of land with 360-degree views spanning from the San Gabriel Mountains to the Channel Islands.

In the middle of the grand foyer, a push of a button reveals a surprise: The floor opens up to reveal a DJ platform on a hydraulic lift. Push another button, and smoke machines send fog throughout “the cube”—the surrounding glassed-in living room area that also has a glass-bottomed bridge overlooking the space.

In the pool outside, several powerful jets are set to automatically begin pumping the water in time with music, so guests in the water can feel the bass. The pool also is the setting for a digital show that Dr. Khadavi likens to Disneyland’s elaborate “World of Color” attraction. A rotatable 3-D laser projector on the roof casts light in a rhombic-shape up to 153sqm over the pool.

The purpose of the light show isn’t to project princesses; it is designed to display the latest art-world craze: NFT artwork. An NFT, which stands for “nonfungible tokens,” is a digital asset that serves as a kind of deed to prove ownership of various digital artifacts, like works of art.

In addition to the NFT pool display, the home also includes a “multisensory” NFT art gallery comprising seven indoor large-screen media displays dotted throughout the house. Valued at $7 million, the art collection is also available for sale and includes pieces by Ghost Girl—a 3-D artist who offers visual experiences for “VJing,” a kind of real-time visual performance—and Bighead, a record producer and DJ who worked on the production of the 2017 hit “Gucci Gang” by hip-hop artist Lil Pump.

The home also includes a glass elevator that is positioned to look as though it is plunging into a koi pond as it heads to the basement. There is also a formal dining room, a Champagne-tasting room, a movie theatre, a massage room, a car museum and a detached guesthouse with an outdoor tequila bar, according to listing agents Aaron Kirman of Compass and Mauricio Umansky of the Agency. Dr. Khadavi planted 56 Moroccan date palm trees around the perimeter of the property for privacy.

Dr. Khadavi, who oversees two dermatology practices in Los Angeles, says his pursuit of perfection became all-consuming. Within the first year, he had fired his architect. Soon after, he replaced his contractor and got rid of his interior designer. “I’ve pretty much been doing it myself,” he says. “I tell people I got a degree in interior design from Pinterest.”

A glass elevator at the property is built to look as if it is plunging into a koi pond below as it enters the basement level. JOE BRYANT

There were other sources of inspiration. The doctor says the proportions of the house were inspired by the “golden ratio” of Italian mathematician Fibonacci. The sevens in the asking price are a nod to Dr. Khadavi’s favourite number; he and his family moved to the U.S. from Iran when he was 7 to escape the revolution.

No expense was spared. “Instead of going for the $10-a-square-foot marble, I went for the $150 to $200 a square foot marble,” Dr. Khadavi says. “This property deserves the best.”

When it came to refining the aesthetics of the house, the dermatologist says he drew on his work. “When I do injectables in people’s faces… I always look and see what I could do above and beyond to make this person better, “ he says. “Every person is beautiful, you have to make them more beautiful.”

At the touch of a button, a hole opens up in the ground of entry foyer to reveal a DJ platform. MARC ANGELES

Plastic surgeons like Dr. Khadavi are among a larger group of high-net-worth individuals who piled into Los Angeles’s luxury housing development space over the past few years. With the market heating up in the early 2010s, many wealthy people with well-positioned parcels of land began building properties geared toward foreign buyers and billionaires, says Stephen Shapiro of Westside Estate Agency, who is not involved in the home. Suddenly, everyone was a developer, including those with limited or no real-estate experience. That boom resulted in an oversupply of spec homes.

A car museum was built to showcase designer vehicles. JUWAN LI

For some of these surgeons, building a distinctive architectural home is a way to express themselves in a new way. “One of the reasons I built [my house] was to express my artistic vision through another medium, in addition to the scarless rhinoplasty and facial enhancement,” Dr. Kanodia says.

For his part, Dr. Nassif says he found that the patience and attention to detail he honed in his surgery work proved useful in real estate. “You have to look at everything with very scrutinous glasses in surgery,” he says. “I’m doing the same thing with the house.”

In real estate, like in surgery, it’s wise to expect the unexpected, Dr. Nassif says. “You’re dealing with problems all the time,” he says. “An issue comes up with a contractor or you can’t get marble into the Port of California because of Covid delays. It’s never as easy as you think it would be.”

The rush of new contemporary spec homes built in the Los Angeles area has put downward pressure on prices. While Dr. Nassif says he’s had significant interest in his home since listing it earlier this year, Dr. Kanodia recently slashed the asking price of his home to US$99 million from US$180 million. Developers like Nile Niami, known widely as the king of Los Angeles spec homes, handed the keys over to his lenders on at least one project and is facing default on others, The Wall Street Journal has reported.

The spiralling costs of Dr. Khadavi’s project also had consequences. While he initially thought he might live in the property, Dr. Khadavi says he is now selling it largely because he can’t afford to keep it. It’s also too large for him, his girlfriend and his Goldendoodle Cheetos. “I don’t have a large family, and I don’t have the financial capability to enjoy the house,” he says. “I borrowed a lot of money to get it to this level, and I can’t afford living in it.”

Anyone living in the mansion would “need to probably have a couple of butlers and a couple of maids,” he says.

Mr. Umansky says the house is an entertainer’s paradise, and he is confident he will find a buyer looking for that party lifestyle.

“In order to be great you have to dare to be bad. You have to take risks,” Mr. Umansky says, noting that cookie-cutter houses don’t stand out in a crowded market. “There are these tech and cryptocurrency guys who are still young and who want to have fun.”

On a recent morning in Georgetown—Washington, D.C.’s oldest neighborhood—real-estate agent Jamie Peva strode down leafy N Street, brimming with historical tidbits.

Jackie Kennedy once lived on the street, he said. So did Ben Bradlee, former executive editor of the Washington Post, along with a former Miss America and a powerful U.S. Senator. Bradlee’s widow, author Sally Quinn, and Eric Schmidt, former CEO of Google, own stately homes there.

“I’ve seen a picture of Lyndon Johnson coming out of this house,” said Peva, passing a Federal-style brick mansion. “Also, the Beatles went to a lawn party here.”

Peva, a 60-year-old agent with Washington Fine Properties, has sold Georgetown real estate for over three decades, often traversing the neighborhood by bicycle. Of the roughly 2,500 houses in the historic neighborhood, he has been involved in the sale of 460, he estimated. A self-styled historian of the neighborhood, he knows stories behind its houses and their owners going back generations.

With a knack for lively storytelling, he shares his knowledge with some 37,500 Instagram followers, who have made Peva—sporting the bow ties he has worn since boarding school—an unlikely social-media influencer. Many of his followers are locals, and most have no plans to buy or sell real estate—until they do. It is then, according to Peva, that his spirited reels bring him to mind.

“It’s the digital version of a refrigerator magnet,” he said.

After Peva’s first video in November 2023, his eponymous Instagram account sparked a 10% increase in sales volume in the first year, and another 20% the next, he estimated. “It’s been very good for business, there is no question about it,” he said.

But Peva’s posts have also made him a local celebrity. As he walked down N street, the driver of a Mercedes station wagon slowed down to honk and wave. A lady walking a large dark gray dog stopped to ask what he was filming that day (a reel about a Colonial-era bottling plant.) Peva knew the dog from walking his two springers, Jumpy and Peggy-O, in the neighborhood.

“I need to make a video about the pooches of Georgetown,” he mused.

Jamie Peva shooting an upcoming Instagram reel on a historic house on P Street in Georgetown.

A growing number of real-estate agents now use social media to sell, and some have millions of followers with reels featuring ultraluxury pads, selling tips or reality TV-style reports on their daily lives. While Peva posts about his listings—and sometimes those of other agents—he mostly focuses on Georgetown history, local businesses and community events, saying his goal is to benefit both his business and the neighborhood.

“If we don’t find something genuinely interesting and worth sharing, we won’t do it,” said Peva’s daughter, Violet Peva, a New York social-media strategist who films, edits and posts his reels. “We cover many topics, not just real-estate information.”

Peva is originally from Connecticut, but has lived in Georgetown for over 30 years, currently in a cottage-style house with a white picket fence. Over the years, Georgetown has changed. The Georgetown Set, a powerful group of Cold War-era residents whose Sunday-night potluck dinners are said to have swayed U.S. policy, has long faded away. The community is still home to high-profile Washingtonians, including a Republican senator and several cabinet members. But it increasingly also attracts technology and finance executives, according to Peva. He now routinely signs nondisclosure agreements, ensuring privacy for wealthy clients. The shift has made him rethink his marketing approach.

“For years, a big part of our Georgetown business was made up of people who maintained a low profile,” he said. Real-estate agents were similarly low-key. Today, curb appeal is more important, he said, and agents are promoting themselves more. “As this change was underfoot, I was thinking that I needed to evolve myself too,” he said.

A street of colorful row houses in Georgetown.

Though his own social-media use is mostly limited to following sailing accounts, he asked his daughter to help him post his listings online. Violet, now 26, started coming to D.C. once a month to film his reels. After an early video, on a condominium building called the Elliott, her sister Fern called her to report: “Daddy’s blowing up on Instagram,” Violet recalled. The reel got over 50,000 views. The next two each drew over 300,000. Peva’s most popular post ever, with over 838,000 views, was about the Grateful Dead playing in Georgetown. Sometimes, Peva interviews Georgetowners such as Quinn, the author, or Jamie Stachowski, the owner of a local butcher shop.

Peva’s daughter, Violet Peva, shoots, edits and posts his reels.

Peva, who majored in history in college, now spends up to two hours a day on research, usually in the morning while on his stationery bike. Online, he pores over old newspapers or the Library of Congress website, and he has a collection of articles and books—in and out of print—about Georgetown.

Companies often approach Peva for promotional posts, he said, but he turns them down, feeling that followers would lose interest in constant commercials. One exception is a recent paid post on Mount Vernon, the former home of George Washington. Peva wanted to share its history, he said, and didn’t want to lose the opportunity to another Instagrammer.

Anthony Arend, a professor at Georgetown University, has lived in his current home for 19 years without any plans to sell or buy real estate. But he follows Peva and often likes his posts.

Peva at one of his listings, a 1870s house on Prospect Street.

“He is very charismatic, he is energetic, and he obviously knows a lot about the community,” said Arend, who has referred house-hunting friends to Peva.

One of Peva’s biggest deals—the $10.5 million sale of a 19th-century Italianate mansion—came after he made two 2024 reels featuring the property. In March, he sold the longtime O Street home of Tim and Jane Matz for $5.8 million after featuring it on his Instagram. Peva had showed them the home 25 years earlier, with Violet in a baby carrier on his back.

Last year, Kate Watts, 49, a digital consultant, called Peva to sell her late father’s three-bedroom house on Q Street; her husband had seen Peva on Instagram. In an October reel, Peva praised the architecture of the house, designed by modernist Hugh Newell Jacobsen. Halfway through, he mentioned an open house the next day, ending with an upbeat: “Did I also mention this house is for sale? $3.75 million!” The reel got 27,000 views, the open house was packed, and the buyers made an offer at the list price on the same day.

Peva often travels around Georgetown by bicycle.

Cosmetic Surgeons Are Building L.A. Megamansions

And the results are over the top.

Georgetown agent Jamie Peva blends history and real estate on Instagram, turning local stories into a powerful sales strategy.